Edelman

What a week at #CannesLions2024! Edelman came second in the Independent Network of the Year rankings, Edelman London came second in the Independent Agency of the Year rankings and was first in the Independent Agency of the Year rankings for the Good Track.    We won a Titanium Lion for DP World's 'The Move to Minus 15' and walked away with four Gold Lions, six Silver Lions, and five Bronze Lions for nine separate campaigns from EMEA, North America and APAC. You'll see us leading the charge in PRWeek's table rankings. This success is a testament to the hard work and creativity of our incredible team and our amazing clients. Over the last 10 years, since first attending the Lions Festival, we have evolved from a PR firm into a communications powerhouse. We are proud to create work that not only wins awards but drives meaningful change in business and society, proving that Trust Drives Growth and Action Earns Trust. Learn more about our work: https://edl.mn/3zreyD2 See us at the top of PRWeek's Cannes Lions Table Rankings: https://lnkd.in/eGHSRw8p

AI is revolutionizing productivity and creativity, but Tim Weber, Managing Director, EMEA Head of Editorial, warns that it’s not a one-size-fits-all solution for B2B thought leadership. In his latest article, Tim highlights the pitfalls of relying solely on AI, including the risk of “thought laggardship” and intellectual property loss. Three Key Insights: ⭐ AI Limitations in Originality: While AI can generate high-quality content, it lacks the ability to produce truly original thought leadership, often resulting in outdated and repetitive information. ⭐ Risks of AI Dependence: Over-reliance on AI for content creation can lead to significant pitfalls, including misinformation (hallucinations), intellectual property risks, and vulnerability to malicious content poisoning. ⭐ Balanced Use of AI: Effective use of AI should complement human creativity, not replace it. Companies should use AI for some tasks while ensuring that more original, impactful content is created by humans to maintain genuine thought leadership. Read his full piece and discover how to harness AI effectively while maintaining genuine human creativity: https://edl.mn/3XYvvyZ

For Gen Z, brands are how they use their voice; their choices and preferences of brands serve as a testament to their values and actions. However, this dynamic breeds high expectations for brands – and brands will face consequences if they don’t measure up. Read the full piece by Amanda Edelman, COO of the Edelman Gen Z Lab, on earning Gen Z's trust: https://edl.mn/4eNee1U

Annie Dunleavy, Senior VP and U.S. Head of Content Strategy for Business Marketing, joined Tusar Barik, Senior Director of Marketing for LinkedIn, on the PR Top Pros Talk Podcast to discuss the essentials of thought leadership. Annie shares how to elevate a thought leadership strategy to make the most impact. Listen to the episode: https://edl.mn/3RURiDU Download the 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report: https://edl.mn/3ztZqVG

"Great work happens when you earn your certainty: We have an obligation to our clients to ground our creativity in evidence and effort. We have to be sure we get it right." Karin Robinson, Senior Strategy Director, is sharing her formula for winning a Titanium Lion at Cannes Lions with Creative Salon Worldwide. Read the full piece here: https://edl.mn/3W91tHC

Last week, Jess Xu, Senior Strategist and NY Ambassador of our Gen Z Lab, shared insights on authentic and impactful storytelling at a Meltwater Summit panel on reaching Gen Z. Learn more about the Gen Z Lab and how we're building trust with the next generation of consumers: https://edl.mn/4cPw5n9

In a piece written for our special series of Inside Edelman honoring #EverydayPride at our firm, Fortuna Alejandra Osorio Gómez, Gen Z Lab Ambassador and Analyst for Edelman Global Advisory in Mexico, shares her perspective on what makes effective allyship, how she owns her identity every day, and the joy of living out loud. Learn more about her story here: https://edl.mn/3zpZDsR

Our very own Kalie Dobrow, Senior Social Strategist from our NY office, shared her insights in Marketing Brew on the power of brand engagement in the comments section. Dive into the article to see how Dove stays relevant and connects with audiences in real-time! https://edl.mn/3W9OJRc

Our CEO, Richard Edelman, was featured in Ad Age, sharing top insights from our latest Trust Barometer Special Report on Brands and Politics. As elections unfold worldwide, Richard discusses how brands can navigate these turbulent times and meet customer expectations. Read the full article: https://edl.mn/3XQpYL8 Download the Brands and Politics Report: https://edl.mn/3L8dI0T

We’re spotlighting our U.S. Culture Champions, individuals recognized by their peers for exceptional dedication, positivity, and contributions to fostering a supportive workplace environment. Hear from Alise Crittendon, Copywriter on the Experiences team based in New York and co-lead for GRIOT New York, our Black Employee Network, about her journey at the firm: https://edl.mn/3RRIn6l