We LOVE collabs. So after Chip dropped by Dalston… …we decided it was Castillo’s turn to take over the Sides kitchen. He taste-tested Fanta Lite… And Sides fans can’t get enough 🔥 In just a week, Castillo’s visit has… 🙌 871K views on TikTok 🙌 65K views on YouTube 🙌 42K likes on Insta 🙌 24K views on X Plus a lot of love in the comments. Incredible stuff 🫡
About us
Sides is a new fried chicken concept from The Sidemen in collaboration with Virtual Hero. Fried chicken with a choice of seven banging sauces, including Chipotle, Classic Buffalo, BBQ, Korean BBQ, Teriyaki, Garlic Mayo, and Louisiana. Which side are you on? Lauded as pop-culture phenomena, The Sidemen are a collective of 7 content creators who have dominated the internet since 2013. Firmly establishing themselves as tastemakers in food, football, gaming and music, with a global following of 84.5 million dedicated YouTube subscribers and a combined Instagram following of 36.4 million. Virtual Hero is owned by Hero Brands, the company behind the exploding fast casual chain German Doner Kebab, plus Choppaluna and Island Poké. Working in partnership with the creator collective to develop the brand, Sides is the latest cloud kitchen-based food mega brand to launch in multiple locations simultaneously, via REEF’s community hubs. Sides is available to order across London and the UAE now, with 200 sites set to open globally by the end of 2022.
- Website
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https://www.eatsides.com/
External link for Sides
- Industry
- Food & Beverages
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2021
Employees at Sides
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Robin Mehta
🚀 CEO of Sides | 🍔 & XIX | 💼 Entrepreneur | 💰 Active Investor
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Faisal Butt
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Gordon McDermott
Sides Restaurants | 🍔🍗🥤🌯🍟 100% Fresh Halal Chicken! Marinated to perfection! Tossed in our signature coating! Lightly fried until golden, juicy…
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Stania Peris
Passionate Food Scientist | MSc Food Science and Innovation | Chemical Engineer | Innovator
Updates
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WE’RE NOT JUST ABOUT CHICKEN Because, did you know, Sides also has… 🚀 £1M peak weekly sales 🚀 542K+ combined followers 🚀 100K average engagement 🚀 22M+ social impressions Making us one of the most-engaged with food brands in the UK. Sound interesting? DM to discuss franchise opportunities… We might be able to help! ✨
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Major news… …drumroll please…. WE HAVE HIT OUR FIRST MILLION-POUND WEEK It’s true: Sides netted a million in sales last week! 🚀 An incredible milestone. CONGRATULATIONS to everyone on team Sides! #Sides #FriedChicken
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WE’VE FROZEN SIDES The hottest chicken on the high street… Can now be found in the freezer section ❄️ So you can enjoy your favourite wings and sauces… Any time you like 🍗 Available exclusively at Iceland Foods and the food WAREHOUSE. Here’s everything you need to know…
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WE’RE DOING YOUTUBE ON THE SIDE Serving fire fried chicken is one thing… Delivering quality content is another. Like when we invited Chip to our Dalston store… And YouTube couldn’t get enough. Just check out the comments 👇 (Then watch it for yourself: https://lnkd.in/eurAPnuw)
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WE’VE TAKEN OVER ICELAND There’s a new name on Hackney high street 👀 And something fresh in the frozen section… SIDES fried chicken for your FREEZER ❄️🍗 Launching nationwide this week 🚀 At Iceland Foods & the food WAREHOUSE #EatSides #Sidemen
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Which Side are you on this summer? ⚽️ ️ We serve Sides, but we don’t *take* them… That’s why we’re showing EVERY Euros game in store 📺 French fries or burgers for Bellingham… You can cheer from your favourite chicken restaurant 🍗 (Or commiserate with a box of wings) #EatSides #Sidemen #ChickenShop
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“IT SHOULDN’T WORK, BUT IT WORKS” We wanted to broadcast the news about Chocolate BBQ 🍗🍫 So we sent our special sauce to some BIG names… 📺 The Chris Moyles Show (1.2m daily listeners on Radio X) 📻 Lorraine (1.2m daily viewers on ITV) They tried it live on air… And LOVED the choccy chicken combo 🤎 #Sides #FriedChicken #ChocolateChicken