EarthPercent

It was an honour for my first time working at Glastonbury, (producing and building the EarthPercent stall and also singing in a choir for the new Scissors bar) to ALSO speak on this all-women panel hosted by WaterBear Network at Silver Hayes' The Information stage with Jayda G and Maria Correa, moderated by radio host Andrea Zara. We explored the intersectionality of climate and culture, our personal journeys into the environmental space, how we include diverse voices in our work and what it means to be an imperfect activist. I think I did pretty well on 4 hours sleep. Can't say the same for my hair...

New podcast alert! The Money Trench - The Music Industry Podcast with Mark Sutherland is produced by our wonderful music committee member Mike Walsh and brings compelling insights from the global music industry every single Monday. Absolutely worth a listen (not just because EarthPercent gets a shout out!) as there's been some incredibly high profile industry guests so far. Listen here: https://pods.to/tmt1

We can't quite express how over the moon we were when we brought the incredible 'This Is Our Home' collective into Brian's studio few weeks back, to share with us their singing and their storytelling from their homes in and around the Pacific Islands for our event with Fossil Fuel Non-Proliferation Treaty Initiative. So imagine how DOUBLY EXCITED we were when that led to them singing on stage a few days later with Coldplay! Read more about it below. Helping give them a platform such as that is a huge honour for the EarthPercent team. https://lnkd.in/eKHM3X9f

EVENT ALERT 🐾 We're excited to be part of the upcoming 'Garden of Tomorrow Festival' at a beautiful old church in London. Presented by House of Hackney this festival of ideas is a coming together of passionate advocates for the regeneration of Nature for the quality of life of all future generations. EarthPercent will be running our very own session dedicated to NATURE as an artist and stakeholder alongside sessions run by Atmos, Colèchi, Hard Art, Earthed, Earth Law Center, Elvis & Kresse, Faith In Nature, Lawyers for Nature, Purpose Disruptors, Right to Roam and many more disruptors, activists, artists and organisations. Together we will plant and cultivate ideas and inspiration and take action for the future. https://lnkd.in/et3f_ZFy #gardenoftomorrow #wearenature

EarthPercent are incredibly proud of our grant partners ClientEarth and their recent legal success in the UK. The High Court has now told the UK government not once, but TWICE, that its climate strategy is not fit-for-purpose, and is therefore unlawful. Read more here: https://lnkd.in/etJrdaDb

Another remarkable podcast episode from the great Greg Cochrane on Loud And Quiet's Midnight Chats. Talking to the legend Brian Eno about EarthPercent and NATURE becoming a royalty earning artist. https://lnkd.in/ejXbrPBn

Here’s, I think, a standout example of how culture and music can a leader on climate action and on climate thinking. 🌿 💬 Today a new initiative launched to recognise the role nature has in songwriting in music. Think about it: throughout music history the sounds of nature have utilised so. many. times. Yet, NATURE’s never credited. And she’s certainly never paid, in order to support herself. Until now. EarthPercent, Museum for the United Nations - UN Live and others just launched Sounds Right. It’s an initiative that means when an artist incorporates the sounds of nature into their songs she’s credited as a ‘featured artist’. Y’know, like a verse from Kendrick, or a vocal hook from Dua. She also has her own Spotify profile, and the royalties are channeled back into the most impactful causes working on the protection and flourishment of nature and biodiversity. For this launch there's new music from the likes of David Bowie x Brian Eno, Aurora, Tom Walker, Uni + V from BTS, Anuv Jain, London Grammar + others. The idea is so simple, yet so radical. It makes me think about how much climate ££ could have been raised over the past 70 years of music if the idea had arrived sooner. Who knows, maybe there’s a respective way of doing that? And, what about if the initiative was transposed to other formats. Replicated in TV shows, movies, video games… imagine the funding that could be created if even just a small amount went to climate positivity when nature plays a role in those individual creations. I've posted a link to the official site in the comments.

It was pretty hard not to hear the waves that NATURE has been making the past few days! Have you been listening? Here’s just a tiny selection of the international press that have been talking about NATURE, now officially an artist across all major streaming platforms. The ‘feat NATURE’ playlist on Spotify has been saved 25k times and NATURE has 1.7million monthly listeners currently. Hear her roar! Listen here: https://spoti.fi/4aZRsRD NATURE has launched as an artist as part of ‘Sounds Right’ a campaign from Museum for the United Nations - UN Live in partnership with EarthPercent and coalition of global conservation, communication and music organisations.

Happy Earth Day! 💚 But to EarthPercent, every day is Earth Day. Every day is an opportunity to embed the Earth in all our decisions and projects. However, it's NOT every day that rock turns into a star! That day came last week when we helped launch NATURE as the artist she is. Feat. Nature playlist out now. Listen on Spotify: https://spoti.fi/4aZRsRD Sounds Right is a Museum for the United Nations - UN Live initiative delivered in partnership with music, acoustic ecology, conservation, and campaigning organisations. Founding partners include The Listening Planet VozTerra Earthrise Studio, Hempel Foundation Community Arts Network, LD Communications, LLC, Dalberg, Music Declares Emergency, limbo music, Count Us In, AKQA, LD Communications, LLC and Rare. Sounds Right is also joining forces with The Nature Conservancy and Wildlife Conservation Society to encourage millions of music fans around the globe to recognise the value of nature and to inspire them to take action.

NATURE. Now officially an artist. EarthPercent are so excited to be a part of the launch of 'Sounds Right' today; a music initiative by Museum for the United Nations - UN Live to recognize NATURE as the artist she is. Tracks crediting NATURE support the conservation of precious ecosystems. Learn about Sounds Right: www.soundsright.earth Listen to the FEAT. NATURE on Spotify, with tracks from David Bowie & Brian Eno, Ellie Goulding, Anuv Jain, UMI & V of BTS, Aurora and more: https://spoti.fi/3vVcQZo We're beyond thrilled to finally share this with the world.