Directive

Privacy changes are phasing out third-party cookies, making the quality of first-party data more important than ever. Google Ads enhanced conversions improve conversion accuracy while meeting privacy regulations. Here’s how they help: 👇 - Recover lost conversions and gain better insights with first-party data - Better modeling and reporting for higher ROAS and lower CPA - Stay ahead with a future-proof solution compatible with upcoming privacy laws It’s time to implement enhanced conversions now for better insights and ROI. 👉 Read our full guide for details! Link in comments.

Meet our Player of the Week, Magnus Hall! 🎉 Magnus goes above and beyond for clients, gets impressive results, and did we mention he does it all with a positive attitude? What more can we say? Lots!!👇 His tailored strategies, deep understanding of client needs, and proactive approach make him an invaluable asset to our team. From building strong relationships to setting a great example for new team members, Magnus is the embodiment excellence. Congrats, Magnus! 👏

This week’s B2B Blueprint is all about Landing Page Optimization with our Director of Demand Generation, Steve Gottlieb. Check out Steve’s top tactics for creating landing pages that convert:👇 - Keep it simple. Clean, focused landing pages drive better conversions. - Eliminate distractions. Remove unnecessary links to keep users focused and on your page. - You have about one second to grab your user's attention. Ensure your headers and images resonate. - Build trust by including testimonials and recognizable logos - Use tools like Unbounce to test and optimize your performance Why marketers should care:👇 A well-optimized landing page can be the difference between a successful paid search campaign and one that falls short. Steve’s strategies will dramatically improve your conversion rates and ROI. 👉 Watch the full episode on YouTube. Link in comments.

Financial modeling might not be the most exciting part of being a marketer, but it serves a critically important purpose… Because in SaaS, you can’t afford to allocate money to marketing channels that don’t generate a profit. That’s where your LTV:CAC ratio comes in. Getting comfortable with your LTV:CAC helps you gain a deeper understanding of how your marketing efforts are driving impact. We wrote a helpful guide about allocating capital across channels, calculating your current CAC:LTV ratio, and how you can achieve a 3:1 LTV. Learn about this and more:👇 - Calculating and reducing your CAC - Boosting LTV through customer retention - Prioritizing high-performing channels 👉 Read the full guide! Link in comments.

Meet our Player of the Week, Diego Galán! Diego has excelled in optimizing our systems and juggling sales, marketing, and operations with urgency and excellence. His unmatched organization skills, technical expertise, and creativity have already made a tangible impact. Diego's proactive approach and collaborative spirit make him a joy to work with. We’re so happy to have him on our team!

Here’s the scoop on the future cookieless world we’ve been preparing for: 👇 Despite delays in removing cookies, Google is exploring new cookie-free advertising methods to adapt to this future. Enter "Ad Intents": a new ad type within the AdSense product that auto-populates content with ads that takes the user to a pop-up SERP, featuring paid and organic results. This opt-in effort lets publishers advertise directly within content and directs them toward a purchase experience. (Image from SEO Rountable)

In this week's episode of B2B Blueprint, we're diving into the power of prioritizing high-intent keywords with our very own expert, Max Serrato. Key Takeaways:👇 - Structuring your campaigns around high-intent keywords can drive lower-funnel results - Separating high-volume, low-intent keywords from high-intent ones ensures your budget is spent on prospects ready to convert - Offline Conversion Tracking helps you understand the true value of your keywords Learn how to structure your paid media campaigns for maximum impact. 👉 Watch the full episode on YouTube. Link in comments

Our amazing team member, Sarah Goulet, captured some stunning moments during an epic kayak trip in British Columbia's Howe Sound region, just off the coast of Vancouver. While she hoped to spot some resident Orcas, she instead saw a few playful seals and a few sea lions. Check out the breathtaking views!👇

Meet Oscar Mata, our Player of the Week! 🎉 Oscar blends stellar communication and organization with awesome design skills. Always eager to help out in a pinch, he’s a team player in every sense. Oscar, your skills, dedication and positive attitude come through in everything you do. We’re grateful to have you on our team! 💪👏

New episode of B2B Blueprint is out now! This week’s episode is all about elevating your content strategy game with our SEO expert, Gabriella Gurrister. 🎙️ Here’s the juice:👇 - Creating unique content: time to move beyond basic keyword data to create content that truly resonates - The research process: learn how to conduct better research to generate fresh content ideas - Our tech stack: discover how AI and tools like Screaming Frog can elevate your strategy Whether you’re out of content ideas or looking to step up your content game, this episode will help you crush your content for the rest of 2024. 👉 Watch the full episode on YouTube! Link in the comments.