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Ever wondered how to give your B2B video content a second life?🤔 From March 12th to 15th, we're diving into the world of video content repurposing! Featuring marketing mavens like Devin Reed (Clari), Ottavio Dattolo (Drift, a Salesloft company), Meisha Bochicchio ✨(VMware), Ruth Favela (Tomorrow.io), and Ross Simmonds (Foundation Marketing. Here's what you'll discover: 🤖 Day 1: Unleashing the potential of video repurposing with AI 🎭 Day 2: Giving B2B events and webinars a second act 🌟 Day 3: Turn your long-form videos into engaging social clips 📊 Day 4: How you can boost SEO by repurposing long-form video Why settle for one-time use when your content can thrive across multiple channels? Link below to register 💡 https://bit.ly/3P6HWnc

October content drops TOMORROW It takes TIME (that, let’s be real… as an online store owner, you probably don’t have a lot of) to think of email campaign ideas every week. So I did it for you… And October’s content is going live tomorrow. Here’s what you get: 👉 October content calendar full of 10 ideas to send to your list (and when to send them) 👉 10 inspirational templates to swipe 👉 10 copy templates with AI prompts for super speedy content creation 👉 access to past templates so you’ll never run out of ideas 👉 new content each month Want access? Drop a 🕺below to get all of your October content with just a few clicks.

You’re talking too much. And your prospects are bored out of their minds! Take a break from churning out content. Take the back seat and listen! Let the data speak. Let your customers speak. If you listen properly, your customers will tell you what they want to hear from you, how they want to be spoken to, and where they feel most comfortable online. Look for ways to encourage them to share their opinions about your process, marketing, content, and even major product changes. Let them be your guide and watch your engagement and conversions skyrocket. #contentengagement #engagementtips #brandmarketing #marketingtips #customeracquisition

Most content marketers and SEOs thrive on rules It's why we're so obsessed with Google algorithm updates because we want someone to tell us what to do and how to do it We've been doing the same thing for 20 years and those same techniques are yielding minimal results because 100 different competitors are doing the same thing. We're all trying to rank for the same keywords Skyscrape from the same ranking content pieces And look to the same websites for guidance on best practices Sameness...it's overrated and frankly, it's boring AF. So, where should our content ideas come from if we want to drive business results? I encourage you to sign up for our next webinar, so you can ask Gaetano Nino DiNardi your questions in person. As a bonus, you'll also learn how to determine the business potential of a topic as a way to zero in on content that will yield actual results and drive customer engagement. You know where to find the link!

On Monday, we opened our waitlist for our AI-powered Media+, a smart content library that moves viewers down the funnel. Over 60% of webinar views are on-demand, but the experience stinks and your videos are dying. Media+ gives your videos new life with an OTT-style experience to naturally attract leads. Let your videos do more than just occupy space on your website! Here's what to expect: 🚀 Get it done faster: Automate manual tasks for SEO-optimized content in minutes 🎨 Brand it your way: Customize, brand, and publish your media effortlessly 📈 Lead generation on autopilot: Capture leads through Hubspot or custom Hubilo forms 🔍 Insights That Drive Action: Dive into detailed analytics to enhance your video content strategy Add your name to our waitlist: https://lnkd.in/gNrvWWPk

To gate or not to gate? The decision just isn’t so black and white. It all depends on the type of content you’ve created, how well it’s performing, and what kind of gate you place on it. The content must focus on context, value, and purpose. I've screenshotted the live poll in our demand generation guide, which made me smile because I was among the 21% who gave phoney information. 58%, if they see value, will give their details.... but does this make them a lead or just interested? It would be great to hear how you are using gated content. #contentmarketing #b2bmarketing #insights #marketingdata https://lnkd.in/eHYxbAZH

Copy my tested Revenue-Led Content System, which has generated millions in the pipeline in months instead of years. The current content strategy model: - Keyword-led rather than customer-led. - Focuses on algorithms over people - Lacks alignment with products and sales And guess what? This leads to: - Lack of low competition & high revenue potential opportunities - SEO-focused rather than pain-focused content - Lack of resonance with your customers The aftermath? Higher CAC & low fit traffic. Budget loss and months wasted. I want to help you in this situation. That’s why I’ve developed a new model: → Uses internal data besides tools when doing research → Highlights unique point of view and positioning at every stage → Matches user stage to the relevant type of content Doing it my way, you will: → Have a strategy that builds trust with customers at many stages → Create content that’s memorable and resonates with your customers → Increase conversion rate and reach your revenue targets. Enjoy the post? Repost to refer to it later. Newsletter subs get exclusive & actionable notes this week. Don’t miss out and subscribe now. (Link in featured section)

Most people think content & keyword strategy starts from a tool like Ahrefs or something else. But, it all starts with really understanding the thought process & search pattern of your ICP. Here are 5 steps on how I go about creating rev lead content 1. Identifying people who are looking into buying. - (Exploration searches AKA Discovery, informational, or navigational content) 2. Target people who are about to buy. - (Buyer Searches AKA Commercial intent content) 3. People who are looking to solve an emotional state. - (Subject knowledge AKA Niche Authority) People buy based on which brands are easy to find-(PPC) and easy to mind-(SEO). The entire ball game is, exposure of branded assets across all stages of the funnel & solve memory decay. Learned from none other than Andrew Holland! Thoughts?

"NetLine is the industry standard." This was said by our client and friend Arianna E. from Uber for Business during Content Marketing World 2023. 📺How Uber for Business Leverages Content to Accelerate Pipeline: https://ow.ly/3EQr50Q2OtU It sure was a wonderful quote to hear, and now we're delighted we get to share the entire session with you wonderful explorers. Now, you have access to this exclusive session where you'll learn: 🌌How to develop and deploy content specifically designed to resonate 🌌How to leverage content to increase ROI 🌌Ways to engage your audience to take action 🌌How to identify the right metrics to measure success In this on-demand #webinar, you'll learn how B2B marketers successfully engage in-market prospects using their content. Ready to get strategic and translate your content into B2B outcomes? (💲) #b2bmarketing #cmworld #contentmarketing #contentstrategy #pipeline #revenuegrowth #leadgeneration cc Informa Tech Informa Informa Engage Content Marketing Institute

Here are 20 key insights from the mega SaaS content strategy research 👇 I have been designing and executing content strategies for SaaS businesses for a while now. Recently, I studied the content strategies of 27 SaaS businesses to discover insights, patterns, and tactics. And create a blueprint for any SaaS business to craft a successful content strategy. This research is a masterclass and everything you need to learn to design a successful content strategy for your business. ❇ Who is it for - SaaS founders (early and growth stage) - CMOs - Growth leaders - Content marketers ❇ Companies I have researched I selected 27 SaaS companies - a mix of early, growth, and mature-stage SaaS businesses. What's unique ✅ It is a complete content strategy research, not just SEO research. ✅ There are a lot of strategies, examples, nuances, and tactical insights. ✅ The research post is a content piece that ChatGPT can't write. The link to the full research is in the comments below ⬇ Share it with founders and marketers you know will benefit 🔁 #contentstrategy #saasgrowth #organicsaasgrowth #contentmarketing