Direct Agents

Unlock the transformative potential of AI in your business! 🤖 Co-Founder Dinesh Boaz recently attended an executive class at Columbia University on the ‘Business Impact of AI,’ led by Dr. Morgan Cerf and Dr. Yuri Levin. Dive into his latest reflections on how AI is reshaping marketing and advertising, from automation and creative innovations to data analytics and strategic focus. 👏 Read the full article to discover how you can harness AI for unparalleled efficiency and growth! 👇 #AI #BusinessImpact #DigitalTransformation #MarketingInnovation #DirectAgents

We're #hiring! Click the link below to apply to join our team today! 🌟 https://lnkd.in/es4_R99x

Curious to know how our paid media services can elevate your business and exceed marketing KPI's? 🤔 Click the link below to learn more! 😉 https://lnkd.in/gseCM7eh

Stay ahead of the curve with the latest edition of Digital Transformation! 🚀 Traditional tactics like MQLs and lead generation are falling short in today’s hyper-connected world. Here’s what you can expect: 🔍 Outdated Playbooks: Discover why MQLs and quantity-focused strategies no longer drive significant revenue. 🌟 Building Brands, Not Just Leads: Learn how investing in brand awareness and high-quality content positions you as a trusted advisor and creates long-term value. 🚫 The Lead Generation Trap: Understand the pitfalls of over-investing in lead generation at the expense of brand building. 📊 The Power of Brand Marketing: See how undervaluing brand marketing can lead to missed opportunities and lower overall ROI. 📺 Modern Media Mix: Expand your channels beyond traditional ones to effectively reach your audience. 📈 Account-Based Marketing (ABM): Focus on high-value accounts with tailored content and messaging. Embrace the future of B2B marketing with insights on high-quality content, diverse media mixes, and ABM strategies that drive long-term growth. Click below to read the full article!

Our webinar recording is now live ❗ Join our expert speakers Megan Conahan, Jackson Richards, and special guest Omar Akhtar as they discuss the latest innovations in B2B marketing. Discover how to balance demand generation, leverage account-based marketing, and master content in the AI era to stay ahead of the competition. Watch now through the link below! 👇 https://lnkd.in/eEBHX95P

We’ve seen first-hand how AI has transformed creative workflows, allowing Creative teams to be more efficient, produce hyper-personalized work, and scale their outputs. 💡 However, there are limitations within the creative AI scope that necessitate human ingenuity to truly generate value. In this edition of Digital Transformation, we weigh the benefits and limitations of AI in creative. Here’s a glimpse into what we cover: 🚀 Efficiency Boost: How AI reduces turnaround times and automates repetitive tasks 🎯 Enhanced Personalization: Creating tailored content that drives engagement 🔄 Consistent Brand Experience: Maintaining brand consistency across all platforms 📊 Content Optimization: Leveraging data to maximize content effectiveness 🧠 Human Touch: Why original creativity, cultural context, and storytelling require human insight Read the full article to learn how AI and human creativity can work together to produce exceptional marketing results. ➡

B2B Webinar Speaker Spotlight with Jackson Richards! ⭐ Jackson Richards is a results-oriented marketing leader with a proven track record of success in the B2B space. As VP of Strategy at Direct Agents, he empowers businesses to thrive in the digital landscape. In this webinar, Jackson will demystify modern marketing strategies, offering practical tips and real-world examples to guide you on the path to success. Join Jackson TODAY on June 13th at 1:30PM for our B2B webinar, free of cost, by clicking the link in our bio to register! ✨

B2B Webinar Speaker Spotlight with Omar Akhtar! 🌟 Omar Akhtar has been publishing research and advising businesses on marketing excellence for the past decade. He is the founder and principal analyst at Benchmarker, a research and advisory firm that provides marketing benchmarks to B2B Companies. He'll be sharing data from his most recent benchmark survey on B2B companies on what you need to start, stop, or continue in your marketing strategy. Join Omar TOMORROW on June 13th at 1:30PM for our B2B webinar, free of cost, by clicking the link below to register! ✨ https://lnkd.in/eGgpAs-9

We are only 3 days away from our free B2B tell all! ⏰ 🎉 RSVP today through the link below for expert insights from Jackson Richards and our other expert speakers! https://lnkd.in/eGgpAs-9

Did you know... Influencer Marketing has evolved into a powerful tool for driving lower-funnel outcomes, consistently ranking in the top 10% of revenue-driving channels for brands using MMM. 🤳 In this special edition of Digital Transformation, we’re sharing our top takeaways from the 2024 Influencer Marketing Show. We discuss… 📊 More Than Just Metrics: Driving purchase intent with an "Always-On" approach 📅 Content Strategy: The power of post pulses for sustained engagement 💰 Driving Lower Funnel Outcomes: How Influencer Marketing boosts conversions and sales 📈 The Era of UGC: Leveraging user-generated content for maximum reach 🔄 Platform Updates: Meta’s changes and the rise of smaller creators 🗣 Know Your Audience: Presenting campaign results with impactful storytelling Read the full article for our complete takeaways from the event! ➡