Omar Akhtar

San Francisco Bay Area Contact Info
2K followers 500+ connections

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I have been publishing research and advising companies on marketing excellence for the…

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Publications

  • Key Elements for Building a Content Strategy

    Altimeter, a Prophet Company

    Research report that helps companies narrow the focus of what they want to achieve using content. The report contains a framework that helps brands choose the right strategy according to the audience they want to reach and the business goals they want to achieve. The report includes case studies and examples from leading brands such as General Motors, REI, Nespresso, Charles Schwab, Autodesk and VMware.

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  • The Customer Experience Cloud: How To Unify The Organization Around A Seamless Customer Experience

    Altimeter

    A research report for Altimeter which gives companies a roadmap for unifying their teams and technologies around building a unified customer experience across all brand interactions. The report contains case studies and best practices from some of the world's leading brands including Nike, McDonald's, General Electric and General Motors.

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  • How to Market Your Brand on Every Social Media Channel

    The Hub

    A report on the best practices for both paid and organic content marketing on every major social media channel.

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  • Who is Winning The Marketing Cloud Wars?

    The Hub

    An in-depth look at the arms race between Adobe, Salesforce, Oracle, IBM to create the first fully integrated digital marketing solutions suite.

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  • Fortune Zoom: Surprising Ways to Supercharge Your Career

    Fortune Magazine/Time Home Entertainment

    With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars. Discover how Zappos CEO Tony Hsieh built a uniquely attractive corporate culture, how Under Armour founder Kevin Plank took on Nike, and what Marissa Mayer told herself before leaping from a safe post at Google to the high-risk top job at Yahoo. Zoom features the fascinating profiles of these…

    With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars. Discover how Zappos CEO Tony Hsieh built a uniquely attractive corporate culture, how Under Armour founder Kevin Plank took on Nike, and what Marissa Mayer told herself before leaping from a safe post at Google to the high-risk top job at Yahoo. Zoom features the fascinating profiles of these and other young innovators and provides readers with tips to fast-track their own career success.

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Languages

  • English

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  • Urdu

    Native or bilingual proficiency

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