It's official, third-party cookies are here to stay. Our Sal Pecoraro shares why he recommends that you "stay the course" in the face of this week's news.
About us
Data Axle helps clients create a foundation of clean data, find new leads, develop winning strategies, design beautiful campaigns, and can handle all day-to-day execution needs
- Website
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https://data-axle.com/
External link for Data Axle
- Industry
- Information Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Dallas, Texas
- Type
- Privately Held
- Specialties
- Data, Data Services, Data Technology, CRM, CRM Integration, Real-Time Data, API, Integrations, Data Products, Marketing, Marketing Strategy, Campaign Execution, Campaign Design, B2B, Audiences, Digitial Audiences, and Audience Engagement
Products
Data Axle Local Listings
Local Listing Management Software
One central place to manage info about your business across the web, navigation applications, and virtual assistants.
Locations
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Primary
13155 Noel Road
Suite 1750
Dallas, Texas 75240, US
Employees at Data Axle
Updates
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Our CEO Andrew Frawley sat down with Michael Levy to discuss the latest at Data Axle, how generative AI is making waves in the industry, how CEOs can prioritize consumer privacy, and more! Read the full interview:
CEO Interview: Andy Frawley of Data Axle
Michael Levy on LinkedIn
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Oracle's abrupt exit from the advertising business is making waves. Our Sal Pecoraro shares tips on navigating this transition with minimal campaign disruption. #AdTech #Innovation #Advertising #Oracle
Oracle’s Advertising Business is Shuttering: Steps You Need to Take Now
data-axle.com
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Learn how to engage Gen Z directly from the mouth of a Zoomer! Our intern, Olivia Justice explains how to reach and engage this savvy and socially conscious group. #GenZ #marketing #advertising #digitalmarketingstrategy
Mastering a Generation: Marketing Strategies to Captivate Gen Z
data-axle.com
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Our president of Enterprise Solutions, Thomas Zawacki, sat down with Authority Magazine and Kieran Powell, EVP of Channel V Media, to discuss adtech, implications of AI, challenges in the industry, and imparts some invaluable lessons he learned early in his career: "Empathy is the key to successful business relationships. Do the research to know your audience. Understand what’s in their hearts and minds, and what their professional and personal dreams are. Speak to them as whole people, and you’ll connect much more deeply. Speaking at conferences or presenting to clients is like doing stand-up comedy. Some material will blow it out of the water, and some will colossally fail [...] Each experience refines your delivery and sharpens your content, turning failures into stepping stones for success. Comedian Jim Carrey said, 'As far as I can tell, it’s just about letting the universe know what you want and then working toward it while letting go of how it comes to pass.' So, don’t hold back. Present as much as you can, embrace the failures, listen, learn, and keep going. Every moment on stage is a step towards improvement and, ultimately, success."
Thomas Zawacki Of Data Axle On The Future Of Adtech
medium.com
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Digiday is reporting that marketers’ post-cookie preparedness has dropped by 23% since 2022. Google recently stated that the cookie will be sunset by the end of 2024. Advertisers - we have the resources you need to get your strategy up to snuff in the nick of time. Here's a good place to start:
Embracing New Targeting Solutions In Post-Cookie Advertising Age
data-axle.com
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At Data Axle, we aim to be the MVP for our clients. We are delighted to share this glowing testimonial from Scott Brostoff at Strategic Data Intelligence (SDIntelligence). A big thank you to Scott for placing your trust in us and for your heartfelt words. Clients like you motivate us to continue to innovate and break new ground in the industry. #ClientSuccess #Testimonial #CustomerExperience #BusinessGrowth #Data #Agency #Marketing #Advertising
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Excited to be included in this round-up. Send a message if you have any questions about our AI-powered tools for marketers. We're always happy to chat.
The AI industry is back from the beach and rolling out new products for marketers. Every week, MarTech runs down the latest AI-powered tools for marketers so you don't to scour the web to find them. This week's round up features new releases from: 🔸 Klaviyo 🔸 Data Axle 🔸 MessageGears 🔸 Plai 🔸 Kevel 🔸 Adthena And more! Read all about it 📣 https://lnkd.in/eSJzBdZc #AI #artificialintelligence #aiinmarketing #marketing #martech #adtech
AI-powered martech releases and news: July 11 | MarTech
martech.org
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Our President of Enterprise Solutions, Thomas Zawacki, sat down with Forbes to weigh in on how marketers can more effectively tackle personalization as customer expectations rise. The key? Understanding individuals’ B2B And B2C personas. "At the core of “personalization” is “person.” Thus, it’s crucial to understand individuals’ hearts and minds in their personal and professional lives, offline and online. Achieving this understanding requires data collection by both humans and artificial intelligence, identity resolution and advanced modeling to determine each person’s emotional and rational attributes as they shift between B2B and B2C personas throughout the day." Read more:
Council Post: 17 Experts On How To Effectively Personalize Marketing Today
social-www.forbes.com
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Time is almost up on Google's third-party cookie. Data Axle's Stephen Taunt shares how marketers can adapt their acquisition strategies to thrive in a cookieless future.
The Death of the Cookie? Future-Proofing Your Acquisition Strategy
data-axle.com