d exposito & Partners

HAPPY PRIDE! We wish everyone a fun, fabulous and safe Pride weekend! We at DEX also believe in supporting the LGBTQ+ community beyond Pride Month. 🌈 Our client, Nielsen, in partnership with GLAAD, conducted research that shows year-round inclusive content and authentic engagement build long-term brand loyalty and trust. Nielsen/GLAAD's research underscores how consumers expect brands to support LGBTQ+ rights, publicly. Continuous representation and authentic engagement are crucial for long-term loyalty and avoiding rainbow-washing. Let’s all work to go beyond Pride Month to celebrate and support the LGBTQ+ community all year long! 🌈🦄❤️🎉 Learn more about the research mentioned here: https://lnkd.in/e9R2pbHR

Today, we honor the resilience, culture, and freedom of the Black community. Juneteenth marks the day when the last enslaved African Americans in the United States were finally emancipated in 1865. It's a time to reflect on our history and reaffirm our commitment to justice and equality for all. Let's continue to learn, grow, and stand together in solidarity. Happy Juneteenth! ✊🏿✊🏾✊🏽 #Juneteenth

This past weekend, our team was thrilled to celebrate one of NYC’s biggest and best cultural celebrations: the 67th National Puerto Rican Day Parade! We celebrated Puerto Rico’s rich and multi-faceted culture and heritage, and we share some photos from the Scholarship Gala Fundraiser at The Plaza Hotel. We have a longstanding relationship with the parade and are so proud to witness its continued evolution and reimagination. Our own Louis Maldonado serves on the board and has played a critical role at organizing this iconic event and TV broadcast that transcends cultures nationwide. We congratulate him and our dear friends, Lorraine Cortes-Vazquez, Lillian Rodriguez Lopez and Dora Diaz, for building upon the Parade’s decades-long legacy with yet another spectacular celebration. Finally, we extend a a heartfelt ¡felicitaciones! to our querido hermano de alma, Jorge Rafael Calderón, the multidisciplinary artist that developed this year’s theme and graphics, “Boricua de Corazon.”

Celebrating 19 Years of Success and Growth - To mark our agency's 19th anniversary, dex threw a fantastic social gathering—appropriately themed "¡Dame Cinco!" as the milestone funnily falls on Cinco de Mayo. While not exactly on May 5th, the event perfectly captured the spirit of Cinco de Mayo. It was a joyous reunion at our offices, filled with the contagious energy of our team, showcasing our new Mad Avenue creative vibe, our organic growth, and our shared passion for what we do.   We were thrilled and honored to be joined by some industry’s VIPs, whom we consider friends and part of the dex family.   A heartfelt thank you to all of our past and present client partners. Your dedication and relentless effort to connect with diverse audiences have made our 19-year journey possible. As the saying goes: ¡Chócala!   We're already looking forward to the next Cinco, turning it into one of our cherished traditions.   #Anniversary #CincoDeMayo #Celebration #TeamDex #ClientAppreciation

Today, everyone in NYC is Boricua de Corazón! Now in its 67th year, the National Puerto Rican Day Parade is as iconic to NYC as the bagel or the Brooklyn Bridge. This vibrant celebration takes over Manhattan to the point that everyone feels a little Puerto Rican. 🇵🇷🌺🪘🙌🏽 We wish everyone a safe and joyous day! #Boricuadecorazon #wepa #orgulloboricua

As we embrace Pride Month at DEX, we stand hand in hand with our LGBTQA+ friends and colleagues. Pride isn't confined to just one month, it's a daily commitment to inclusion. We call on businesses to be courageous and take tangible actions to uphold LGBTQA+ rights. Together, let's pledge to be authentic allies, uplifting LGBTQ+ voices, championing their rights, and standing firmly against discrimination. With pride, the DEX Team #PrideMonth

Madison Avenue set the stage for a special celebration as DEX turns 19. We recently hosted a close group of dear friends to mark this milestone occasion. Thank you to our incredible team and all those who joined us. Together, we continue to create meaningful connections between our partner brands and multicultural audiences. Here’s to many more years of success! #DEX19 #Anniversary #Celebration #MeaningfulConnections

With very heavy hearts, we share this tremendously sad news of the passing of our accomplished colleague and greatly beloved friend, Jackie Bird. A trailblazing marketing and advertising professional that was fully committed to helping advance the practice of Hispanic advertising, Jackie will always be remembered as one of the highly revered GUERRERAS in our industry. She will be greatly missed, and we join our industry family on mourning her passing. Our prayers and condolences go out to her husband, Robert, and her entire family. Qué descanse en paz, Jackie! 🙏🏼🇵🇷❤️ https://lnkd.in/e38Ugu7r

We celebrate our GOLD Telly with for our Tufts Health One Care campaign! We are particularly proud of this work because it was created for people with disabilities and with the intent of being inclusive in every way; in terms of ability, individual identity, race/ethnicity, etc. The cast was comprised of real people with real disabilities, and this community was represented in the make-up of the production crew, too. Special thanks and gratitude go out to our clients at Point32Health for partnering with us on this great work! It’s your purpose and commitment to DEIA that helped make this win possible. Congrats to you!!

Celebrating Diversity in Sports! Sports have the incredible power to unite people from all walks of life. When athletes from diverse backgrounds come together, they bring unique skills, perspectives, and stories that enrich the world of sports. Whether it's on the field, court, track, or pool, diversity fuels creativity, innovation, and unparalleled teamwork. Let's celebrate the achievements of all athletes and acknowledge the strength that diversity brings to sports. Together, we can build a more inclusive and inspiring sporting community. #DiversityInSports #CelebrateDiversity