d exposito & Partners

🎉 Let the games begin! 🏅 The Olympic Games are kicking off, and Team USA is shining bright with incredible diversity, showcasing the power of unity and inclusion. 🇺🇸✨ Stay tuned as we bring you a series of exciting posts offering insights into the vibrant fan culture, brand sponsors, and the ever-increasing influence of the athletes, all courtesy of our clients ar Nielsen Let's celebrate this global event together! 🎊 #Olympics2024 #Paris2024 #TeamUSA #Diversity #Sports #NielsenInsights

This Monday morning, we share words of wisdom and a reflection on the status on on Inclusive and Multicultural Marketing. Enjoy the read, and have a great week!

What a great start to the weekend! Our campaign for Tufts Health One Care has been selected as a finalist at the Portada Awards, in the Multicultural Healthcare Advertising Campaign of the Year category. We’re proud to have this work recognized and to be in such stellar company. And we grateful for the opportunity to collaborate with our Tufts Health Plans clients on this breakthrough, purpose-driven campaign.

In celebration of Disability Pride Month, we share this empowering and heartfelt message from our client, Tufts Health Plans and Point32Health Together, we created this commercial as part of an integrated, year-long campaign, “The Power of Being Able,” which features a cast of real people (not actors) with real disabilities. They remind us all that people with disabilities are able to do and accomplish many amazing things when they have the right tools, resources, support and encouragement. July is the month to double down on our allyship and then carry that forward over the next 12 months to come. #DisabilityPrideMonth

This unbearable heat has made us think about one of life’s odd contradictions: We often complain about the cold all winter ❄️🥶 and then moan about the heat all summer? 🔥😓 Speaking of contradictions, our latest ad campaign for Tajín Sauces features some tasty ones. One is hot yet mild and the other is sweet yet spicy. And with this heatwave, try Tajín Chamoy Sauce as a topping on your favorite ice cream! 🌞😋#SummerContradictions #TajinContradictions #TajinIt

In celebration of Disability Pride Month, we share this empowering and heartfelt message from our client, Tufts Health Plans and Point32Health Together, we created this commercial as part of an integrated, year-long campaign, “The Power of Being Able,” which features a cast of real people (not actors) with real disabilities. They remind us all that people with disabilities are able to do and accomplish many amazing things when they have the right tools, resources, support and encouragement. July is the month to double down on our allyship and then carry that forward over the next 12 months to come. #DisabilityPrideMonth

Considering submitting work for the Association of National Advertisers Multicultural Excellence Awards? Louis Maldonado, Partner and Managing Director at dex and returning juror for the Awards, spoke with the ANA shares his perspective on what he’s looking for in a winning submission. Accessing the Q&A requires a login, but setting up an account is free! Check it out and share your thoughts on what makes a winning submission. #ANAMULTI https://lnkd.in/d6ya-nhy

HAPPY PRIDE! We wish everyone a fun, fabulous and safe Pride weekend! We at DEX also believe in supporting the LGBTQ+ community beyond Pride Month. 🌈 Our client, Nielsen, in partnership with GLAAD, conducted research that shows year-round inclusive content and authentic engagement build long-term brand loyalty and trust. Nielsen/GLAAD's research underscores how consumers expect brands to support LGBTQ+ rights, publicly. Continuous representation and authentic engagement are crucial for long-term loyalty and avoiding rainbow-washing. Let’s all work to go beyond Pride Month to celebrate and support the LGBTQ+ community all year long! 🌈🦄❤️🎉 Learn more about the research mentioned here: https://lnkd.in/e9R2pbHR

Today, we honor the resilience, culture, and freedom of the Black community. Juneteenth marks the day when the last enslaved African Americans in the United States were finally emancipated in 1865. It's a time to reflect on our history and reaffirm our commitment to justice and equality for all. Let's continue to learn, grow, and stand together in solidarity. Happy Juneteenth! ✊🏿✊🏾✊🏽 #Juneteenth

This past weekend, our team was thrilled to celebrate one of NYC’s biggest and best cultural celebrations: the 67th National Puerto Rican Day Parade! We celebrated Puerto Rico’s rich and multi-faceted culture and heritage, and we share some photos from the Scholarship Gala Fundraiser at The Plaza Hotel. We have a longstanding relationship with the parade and are so proud to witness its continued evolution and reimagination. Our own Louis Maldonado serves on the board and has played a critical role at organizing this iconic event and TV broadcast that transcends cultures nationwide. We congratulate him and our dear friends, Lorraine Cortes-Vazquez, Lillian Rodriguez Lopez and Dora Diaz, for building upon the Parade’s decades-long legacy with yet another spectacular celebration. Finally, we extend a a heartfelt ¡felicitaciones! to our querido hermano de alma, Jorge Rafael Calderón, the multidisciplinary artist that developed this year’s theme and graphics, “Boricua de Corazon.”