Criterion Global: International Media Buying

Our team is on site at the Variety x Sportico Sports and Entertainment Summit at the nexus of content and creativity today at the Beverly Hilton. The theme across all panels was bringing fans together through content - on and off the field. “The NFL is the greatest narrative generating machine in the history of narrative” said Rich Elsen of the Rich Elsen show. On the subject of #GenZ marketing, leaders from National Hockey League (NHL) WWE Snap Inc. Spring Hill Entertainment and Verizon and Sportico discused the question of engaging under 18 audiences for longer term growth of sports fanbases. One priceless takeaway: the Power Players program Heidi Browning Pearson and her colleagues at the #NHL have built to incubate and gather ideas from their fans of the future. Our take? EVERY brand should do this - in and outside sports. Shown: Dea Lawrence COO and CMO of Vaeirty delivering opening remarks and Andrew Thau of @unitedtalentagency and Rich Elsen moderated by @cynthialittleton of Variety.

The first serve at Wimbledon took place Monday, July 1st, and the matches will continue through July 12th in London. Widely considered the world’s premier tennis tournament, ticket sales and viewership figures are already smashing records. Packed crowds are expected in South West London for the next two weeks as temperatures rise. Will viewership numbers ace the heat? 🎾 #Wimbledon2024 #Tennis #SummerSports #SummerMediaTrends #CriterionGlobal

It's a record-setting summer by any measure. Europe's UEFA 2024 viewership is up +30 percent. And the US team's first game at Copa America vs. Bolivia delivered 4 million viewers - the best non-World Cup football audience on record. Is the US (finally) becoming a "soccer" market? #UEFA2024 #CopaAmerica #Soccer #SummerSports #SummerMediaTrends #CriterionGlobal

How to Maneuver Currency Advantage for Global Growth? 🌐 What CMOs need to know → The clock is ticking for US firms to leverage the strength of the USD for big impact in key global markets. The current strength of the USD presents a window of opportunity for brands considering international expansion. Here’s why now is the time to act in 5 key markets: #1 Japan - Japan offers a significant opportunity for US brands looking to expand. The yen, currently at 154.79 to the USD, is at its weakest in over two decades, enhancing USD buying power for media buying. #2 Eurozone - With the euro at 1.0751 USD, advertising costs are more accessible, making it a great time for #globalexpansion to Europe. The euro last reached similar lows in the early 2000s and during the 2015 debt crisis. #3 India - India's vast market continues to grow, with over 1.3 billion people and 560 million internet users. The rupee, at 83.4732 to the USD, facilitates cost-effective, expansive digital marketing. See our case on GoDaddy's India expansion (link below). #4 Brazil - The Brazilian real, around 5.3 to the USD is near historical lows seen in the early 2000s and during recent economic challenges. Brazil's huge, diverse, tech-savvy population is ideal for mobile and social media campaigns. #5 United Kingdom - The GBP, currently at 1.2502 USD, keeps the UK a key European market, especially for #luxurymarketing. The pound was last this weak in the mid-1980s, the 2008 financial crisis, and post-Brexit in 2016. And here's the takeaway: No one knows how long this opportunity will last. While the USD remains strong, Criterion Global is positioned to help brands leverage these favorable conditions. We don’t just navigate these markets—we excel in them, ensuring that your advertising dollars stretch further while maintaining high impact. Read our global media agency case studies to learn how we can grow your brand. #GlobalMarketing #CurrencyAdvantage #MediaBuying #Internationalization #Advertising #DigitalMarketing #BusinessGrowth #Currency #International #b2bmarketing #Media #Growth #Marketing

For years we’ve advocated the shortest distance between buyer and seller. This is why. Eager to listen in! 🎧