Criterion Global: International Media Buying’s Post

It's a record-setting summer by any measure. Europe's UEFA 2024 viewership is up +30 percent. And the US team's first game at Copa America vs. Bolivia delivered 4 million viewers - the best non-World Cup football audience on record. Is the US (finally) becoming a "soccer" market? #UEFA2024 #CopaAmerica #Soccer #SummerSports #SummerMediaTrends #CriterionGlobal

Nicolas Montero

Growth Marketing + Performance Media Strategy

1mo

I wouldn’t expect less from the Argentina national team 🏆🏆🏆

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Rumi Akter

B2B Sales Lead Provider || Cold Email Marketing | Appointment Setter & increase new business for B2B companies!

1d

I like football

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