New Report: 100 Brands Winning Big With TikTok Creators 🏆 TikTok has become an increasingly pivotal platform for marketers. More than one quarter of brands now list TikTok as the most integral platform for influencer marketing. So which brands are winning on TikTok, and how? We’ve partnered with TikTok to analyze the top 100 brands on the platform by Earned Media Value (EMV) and uncover the strategies and metrics that drive success. Check out the top 10 brands by EMV below, and access the full list and their winning strategies in our newest report, 100 Brands Winning Big with TikTok Creators: https://hubs.li/Q02Jd97B0 #TikTok #CreatorMarketing #InfluencerMarketing
CreatorIQ
Software Development
Culver City, California 19,342 followers
The most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises
About us
CreatorIQ is the most trusted software solution for companies seeking to advance their influencer marketing maturity in the age of the creator economy. Using CreatorIQ, our customers cultivate authentic partnerships with creators to reach broader business objectives. Our Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement, and the world’s most innovative companies trust CreatorIQ to power their influencer marketing programs. ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems. Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, London, and Ukraine. In September 2021, CreatorIQ announced its agreement to acquire Tribe Dynamics, the leader in influencer marketing analytics and data science capabilities. For more information, visit CreatorIQ.com.
- Website
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https://creatoriq.com
External link for CreatorIQ
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Culver City, California
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Influencer Marketing, Software, SaaS, Social Media Marketing, Digital Media, Advertising, Brand Advocacy, and Digital Marketing
Locations
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Primary
200 Corporate Pointe
Culver City, California 90230, US
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433 Broadway
85 Broad St., Fl 16
New York, New York 10013, US
Employees at CreatorIQ
Updates
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We're thrilled to introduce the newest members of the CreatorIQ team who joined us this month: 👋 Nicholas Plumley, Account Manager 👋 Hann Scott, Implementation Manager 👋 Tyler Jennings, Global Account Executive, Enterprise 👋 Chris Harrington, CEO Join us in giving them a warm welcome — drop a comment and say hello! #CreatorIQ #InfluencerMarketing
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The 2024 Summer Olympics have officially kicked off! Throughout the Summer games, we’ll be tracking the social buzz and the brands, campaigns, and creators going for gold 🏆 As the official Olympics streaming partner, Peacock collected impressive EMV and impressions globally, before the Paris games even began, from creator content and collaborations: 🏅684 creator posts 🏅$3M EMV 🏅51.8M Impressions Peacock has brought creators like Sofiyat Ibrahim (@the_oddity) to Paris to highlight all the exciting moments on social, and we can’t wait to follow along and see the impact. Which Olympic athletes, creators, and brands are you following? We'll be back next week with more insights. Stay tuned! #Olympics #ParisOlympics #NBC #Peacock #InfluencerMarketing
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Who is Chris Harrington, CreatorIQ CEO? ✔️ A highly awarded tech and sales leader, ✔️ Husband to an influencer, ✔️ Proud dad, stepdad, and grandfather, ✔️ Foster care, autism, and LGBTQ+ advocate, ✔️ 5 a.m. sauna and cold plunge enthusiast, … and so much more! Get to know Chris in our blog post, a Q&A with CreatorIQ’s new CEO: https://ow.ly/ofBo50SJmmp #CreatorIQ #CEO #CreatorEconomy
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In part two of Earned Ep. 138 guest host Chris Curtis chats with Heather Kehrberg, Director of Amazon Ads Creative Studios, at Amazon Port during this year's Cannes Lions International Festival of Creativity! Tune in to learn about: ➡️ The importance of video content and authentic storytelling for consumer engagement and brand loyalty ➡️ How nostalgic campaigns, like McDonald's adult Happy Meal and Mars' M&M characters, connect with diverse audiences ➡️ The future of advertising trends and the integration of creator content into broader marketing strategies Spotify: https://ow.ly/7RSc50SIHfo Apple Podcasts: https://ow.ly/NTQb50SIHfp #EarnedPod #Amazon #CreatorMarketing
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On this week's Earned Conor Begley sits down with David Jones, founder and CEO of The Brandtech Group — a MarTech group recently valued at $4B — helping brands execute more efficient marketing strategies with the help of innovative technology. Listen to learn: ➡️ How generative AI and machine-generated content drive BrandTech Group's success ➡️ How the shift from traditional TV to social and Gen AI is democratizing content creation ➡️ Why investing early in trends like AI chatbots can propel your company forward and pay off Spotify: https://ow.ly/32gM50SIJkX Apple Podcasts: https://ow.ly/gH4M50SIJl0 YouTube: https://ow.ly/tIXZ50SIJkZ #EarnedPod #CreatorMarketing
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Congratulations to the CreatorIQ agency partners recognized at this year's Influencer Marketing Awards! We're honored to partner with you in redefining what great creator marketing looks like. 🏆 Wavemaker 🏆 Collectively 🏆 Reach Agency 🏆 Ogilvy The evening celebrates individuals, teams, and campaigns that pushed the boundaries of creativity and innovation, delivering excellence over the past year. Check out the full list of winners: https://ow.ly/7OMv50SES7y #IMA #InfluencerMarketingAwards
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June's Top 10 Leaderboard is now live 📢 The Top 10 Leaderboard highlights the world's leading brands across various markets and industries, ranked by Earned Media Value (EMV). This month, the Quick-Service Restaurants category caught our attention. SONIC Drive-In broke into June's Top 10 leaderboard with $4.9M EMV, a remarkable 326% MoM increase! Click through to uncover their winning campaigns ➡️ Discover all the brands on June's leaderboards across industries and regions: https://ow.ly/69cJ50SEUif #CreatorIQTop10 #CreatorMarketing
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In Ep. 137 of Earned, Conor Begley sits down with CreatorIQ CEO Chris Harrington for a conversation about his remarkable career journey and strategic vision for the influencer marketing industry. Tune in to hear them discuss: ➡️ The significance of strategic vision and resilience ➡️ Collaboration among brands, agencies, and social networks in the creator economy ➡️ Why personal branding and maintaining a unique voice in influencer marketing is critical to success ➡️ How Chris meticulously evaluated over 22 companies before choosing CreatorIQ for its robust industry potential and alignment with his vision Spotify: https://ow.ly/mpZ550SEqoi Apple Podcasts: https://ow.ly/zEoq50SEqv0 YouTube: https://ow.ly/UERp50SEqve #CreatorIQ #EarnedPod
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CreatorIQ Connect is returning to Los Angeles on October 10 — and registration is now OPEN! Join us for a one-day event bringing together leaders on the cutting edge of influencer marketing for topical discussions, collaborative workshops, and networking: ✔️ 1,000+ creator economy leaders ✔️ Keynote sessions ✔️ Panel Discussions ✔️ Interactive Workshops ✔️ CreatorIQ Product Lab ✔️ Networking breakfast, lunch, and cocktail hour Learn more and secure your spot: https://ow.ly/QNNA50SBK2E #CreatorIQConnect #CreatorEconomy #InfluencerMarketing
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