Creative Theory Agency

/Imagine  a black man at the beach surrounded by balloons... whatpromptedyou.com 🎈👀 At Creative Theory Agency, we saw a unique opportunity to leverage AI for storytelling and creativity. Our mission is clear: to demonstrate how AI can amplify the voices of underrepresented communities in the digital space. "What Prompted You?" explores the limitless possibilities of generative AI. From recreating cherished memories to inspiring new artistic expressions, we believe diversity drives creativity. Explore how we're reshaping the narrative of AI development to ensure inclusivity and diversity in every creative process @ WhatPromptedYou.com #AIInclusion #CreativeTechnology #DiverseVoices #InclusiveInnovation #GenerativeAI #WhatPromptedYou #CreativeTheoryAgency

We Need Your Help! Vote Creative Theory Agency's Panel @ The One Club for Creativity's conference, "Where Are All the Black People?" Vote Here: bit.ly/VoteCTAPanel The Conversation: We Can’t DEI Ourselves Out of AI. We believe AI can be a powerful tool, but only if it's built ethically and inclusively. [cc: WhatPromptedYou.com] Help us get selected by voting for "We Can't DEI Ourselves Out Of AI" as one of your top 3 panels every day until July 15th. Vote Here: bit.ly/VoteCTAPanel P.S. Remember you can vote every day! Share this post with your network and encourage them to vote too :) #TheOneClub #AI #DEI The Conversation?? AI reflects our biases – can we change that? Join us as we explore building ethical generative attainable tools across multiple demos. Diverse teams, quality data, and a focus on inclusion are key to a future where AI represents all of us. [Cc: WhatPromptedYou.com]

We Need Your Help! Vote Creative Theory Agency's Panel @ The One Club for Creativity's conference, "Where Are All the Black People?" Vote Here: bit.ly/VoteCTAPanel The Conversation: We Can’t DEI Ourselves Out of AI. We believe AI can be a powerful tool, but only if it's built ethically and inclusively. [cc: WhatPromptedYou.com] Help us get selected by voting for "We Can't DEI Ourselves Out Of AI" as one of your top 3 panels every day until July 15th. Vote Here: bit.ly/VoteCTAPanel P.S. Remember you can vote every day! Share this post with your network and encourage them to vote too :) #TheOneClub #AI #DEI The Conversation?? AI reflects our biases – can we change that? Join us as we explore building ethical generative attainable tools across multiple demos. Diverse teams, quality data, and a focus on inclusion are key to a future where AI represents all of us. [Cc: WhatPromptedYou.com]

Thanks to ADWEEK for including our CEO Tamon George, MBA in an incredible panel tackling generative Ai at the Adweek House in Cannes. #genAi is certainly a new frontier, and brands and agency’s alike need to find new ways to push creatively and tactically. Special shoutout to the incredible panelist Dara Treseder & Kelly Mahoney for their insight! #cannes #canneslions

The shift to AI is imminent — & Creative Theory Agency is inviting the industry to help ensure generative AI tools are inclusive of the global majority at every stage of the process — from development to testing to use and exploration.  “What Prompted You” is a campaign-driven conversation designed to investigate the impact of AI tools and the role of inclusivity in fostering innovation. To launch the conversation, CTA imagined a large-scale OOH campaign in Washington DC’s Union Market district. We spoke with ADWEEK about using AI to amplify real stories, not perpetuate stereotypes. The campaign takes you on a journey through the AI creation process, using prompts inspired by the lived experiences of some of DC’s most influential business owners and creatives. The result? An imaginative collaboration of AI-created storytelling that shows how human perspective can uplevel creativity.  Read more & join the conversation: bit.ly/CTAonAdweek #AI #diversity #storytelling

Creative Theory Agency is hitting the Cannes Lions Stage! We're beyond excited to share that CTA co-founders, Tamon George, MBA & Gary Williams Jr have been selected to speak at this year's Cannes Lions International Festival of Creativity! This is a huge honor for us & our community. Join us on June 18th at 5:30 PM at the Cannes Lions School Stage for a unique and transformative workshop experience. Forget stuffy presentations - ditch the slides and panels – let's get real and talk about taking your career to the next level! Full details on CTA's session online now: bit.ly/CTACannes24 #CannesLions #Advertising #Speaker #WorkLife P.S. Share this post with your network and anyone who might be interested in attending!

As a Black-owned, independent agency access and opportunity are inherent to who we are. We believe it to be both a great privilege and responsibility to create the same opportunities for other diverse suppliers (agencies, creatives, contractors) that we are afforded with our clients and partners. Our VP of Accounts + Culture Ashlee Green chatted with Digiday about partnering with diverse suppliers of our own to enhance creativity, thoughtfulness and wider consideration of all voices at every stage of creative work. We're grateful for partners like Draulhaus, THE CITY UNLIMITED and Beyond8.

Thank you so much to the Academy of Interactive & Visual Arts for the recognition of our work. Incredibly grateful to get to flex these creative muscles and put our work on center stage!

Thanks Zach, so incredible to see this work come together over the years! Always grateful for the amazing teamwork!

Last week, we celebrated #BringYourChildToWorkDay by welcoming our team's junior creatives – their awesome kids! It was a blast giving them a glimpse into the world of advertising and the amazing things their parents do every day. Who knows, maybe we've just sparked a passion for the next generation of ad geniuses! cc: Tamon George, MBA, Gary Williams Jr, Trivell Miller, & Tiffany Deans, SPHR, SHRM-SCP