Commodity Fragrances

In this edition of our #MeetTheTeam series, we’re introducing Luisa P.. Luisa started her journey with our parent company, Europerfumes, as an Office Assistant and has since expanded her role to Director of Facilities. She oversees a wide range of responsibilities from building inspections to vendor management, and she's currently assisting in the launch of our first-ever retail store in NYC (coming this fall!) Have any questions for Luisa or the rest of the team? Sound off in the comments below.

We are excited to share that we've officially extended our global presence into the Netherlands with our new partner Skins, the iconic Dutch multi-brand beauty retailer and distributor! “Skins is the perfect partner to help bring Commodity fragrances to European customers. This collaboration not only expands our global presence but also provides fragrance enthusiasts in Europe with access to our unique Scent Space concept, encouraging them to explore and personalize their scent experience like never before.” Our full Scent Space collection will soon be available in five of their brick-and-mortar boutiques and on their website. 

Following last week's launch, we're happy to share that Juice has made a noteworthy splash across all markets, surpassing all initial expectations! Starting with our SEPHORA App pre-launch on June 17, we beat our forecasts by a landslide, delivering almost half of Week 1's target on the first day, which catapulted us to the #3 spot for total sales on Sephora.com. In just a short span since our launch on June 18th, Juice Expressive emerged as the bestseller, closely followed by Juice+ Bold, which is poised to gain even more traction this fall, serving as the perfect transitional scent from summer to fall. Beyond the US, our International markets experienced an astonishing 500-600% surge in sales. We are so thrilled to have gotten Juice into the hands of thousands of customers already, and this is just the beginning! We're excited to see this momentum continue to build. We want to extend our heartfelt appreciation to our community, content creators, team, and the visionary behind it all, Nathalie Benareau, for their hard work and creativity in bringing our new scent to life. Thank you to everyone who helped make this our most successful launch to date. Juice is now available in three distinct Scent Space versions: Juice- Personal, Juice Expressive and Juice+ Bold. You can shop them all today:

Today we were featured in Business of Fashion top story! It breaks down how SEPHORA has been instrumental in our success. Being featured on their shelves across 340+ locations is a significant milestone for us. Another being their support and championing of our first launch, Juice, with an app-exclusive pre-launch on Monday. Fittingly, Juice+ Bold is featured front and center in the article! Link below and more on the launch and pre-launch success coming soon. https://lnkd.in/eSrjrekx

Our new fragrance, Juice, is finally here! This long-awaited launch took us 3 years, 56 attempts, and started with 1 completely different concept. We originally planned our new fragrance to be a “non-floral floral,” which already had a name. Then Nathalie Benareau of Symrise Fine Fragrance presented an increasingly fruit-forward fragrance with a distinct floral background, and we decided to shift course to Juice. The goal was never to launch a new fragrance just for the sake of novelty, and we are so happy we took our time developing the perfect fit. Juice is unlike anything else in our collection, and you can find it in our three distinct Scent Space versions: Juice- Personal, Juice Expressive and Juice+ Bold. You can shop them now here: https://lnkd.in/eWxuACKE #productlaunch #newarrival #fragrancelaunch #perfumelaunch

Happy Juice launch day to us!

Commodity will soon be available at Skins! To kick off the partnership, Skins hosted a press and influencer press day in Amsterdam. The inaugural press event was attended by a few of our team members, including our Re-Founder and Brand Architect, Vicken Arslanian, who showcased the brand and shared his excitement for this new partnership. Stay tuned for our official in-store launch! 

Welcome back to our #MeetTheTeam series, where we introduce the faces behind Commodity. This time, say hello to Bridget Beyer. She’s another example of an intern who never left, advancing to her current role as Senior Graphic Designer. Any questions for Bridget about Commodity or a career in Graphic Design? Drop them below! #graphicdesign #graphicdesigner #employeeexperience #companyculture

We've been back at SEPHORA for almost 2 years, but it’s still exciting to see Commodity products highlighted in our stockists! In this case, it’s Moss+ Bold's inclusion in the Sephora Favorites Cologne Sampler. Available in all 572 U.S. Sephora doors, the Father’s Day Fragrance Gift pick comes with 12 fragrance samples and a redemption for a full size bottle. Much like our Discovery Kits, it definitely takes the guesswork out of gifting! What fragrance are you gifting this Father’s Day? PS: if you're still unsure, there's always the foolproof gift of Moss+ Bold! #fragrance #fragranceindustry #fragrancegifts #fathersdaygifts

Today we revealed the name of our upcoming fragrance launch: Juice! Leading up to the reveal, we’ve been sharing teasers and hints to our customers via social media and other channels, with some customers already guessing the name. Some of our favorite (incorrect) guesses among Commodity HQ have been “Strawberry Milk,” “Fruit Punch” and “Cherry Berry.” We can’t wait to hear more customer reactions when Juice officially launches on SEPHORA's exclusive in-app preview on June 17 and with our global sites and retailers on June 18! #productreveal #comingsoon #fragrance #fragranceindustry