Our new fragrance, Juice, is finally here! This long-awaited launch took us 3 years, 56 attempts, and started with 1 completely different concept. We originally planned our new fragrance to be a “non-floral floral,” which already had a name. Then Nathalie Benareau of Symrise Fine Fragrance presented an increasingly fruit-forward fragrance with a distinct floral background, and we decided to shift course to Juice. The goal was never to launch a new fragrance just for the sake of novelty, and we are so happy we took our time developing the perfect fit. Juice is unlike anything else in our collection, and you can find it in our three distinct Scent Space versions: Juice- Personal, Juice Expressive and Juice+ Bold. You can shop them now here: https://lnkd.in/eWxuACKE #productlaunch #newarrival #fragrancelaunch #perfumelaunch
Love it !
Love the transparency and journey details ♥️.
Can't wait to get my hands on this one!!
This is great
Vice President of Marketing at Commodity Fragrances
1moJuice really hits all the marks: the scent, the name, the packaging, the imagery 👏👏