Champion Sales & Marketing, Inc. (CS&M, Inc.)

Are you leveraging your distribution channels effectively? Success is not about having access to channels like trade shows, email, and SEO. It's about having the right experience and expertise to implement and manage the channels effectively. We have seen firsthand how the right approach can transform outbound demand generation. Here's why experience and expertise matters...it's not just about doing the work, but about strategic thinking and navigating complexities. Let's talk about how you can amplify your market entry strategy with proven experience and expertise. Together, we can chart a path to commercial success. elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Too many startups are making important decisions based on emotions rather than real insights. We advocate for a data-driven approach to achieve sustainable engagement across your target audiences. With over 20 years of experience in sales, marketing, and operational disciplines, we know that effective strategies are born from understanding and analytics, not guesswork. Let's start a conversation that shifts the narrative from emotional reactions to strategic foresight. Emotional strategies can negatively impact your business, keeping you busy without achieving any real impact on sales growth and revenue.  elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

It's time to track real growth in your sales and marketing operations. When we partner with clients, we create a Sales Model that accurately predicts revenue and identifies controllable levers to generate more revenue. We focus on three key metrics: 1. New Meetings 2. Close Rates 3. Average Sale Value Understanding these metrics allows businesses to work smarter and attack the levers of growth that create the greatest impact in the shortest time. This should be a living document you own.  #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Targeting and data quality...the two silent killers of b2b sales. Too many b2b companies are doing the work before the work to support their sales function. They rely heavily on lead data providers, downloading raw leads based on filters and an Ideal Customer Profile, and then spamming them. This approach is contributing to the significant noise and waste in b2b sales. Relying on lead data providers for targeting is a shortcut that leads nowhere. It’s time to stop the madness and rethink our approach to prospecting. Lead data providers can be useful tools, but they should never be the strategy behind your targeting. The real work is in the work before the work. elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Too many new business pitches are fixated on features and benefits, missing the mark on what truly matters...understanding your prospects and their priorities. If you do not know your prospect's real pain, your pitch is just noise and based on hope.  At Champion, we cut through the red tape and get to the heart of what drives your target audience. We help you craft and validate messaging that resonates and connects, and, most importantly, converts to new business directly from your target audiences. Remember, features tell, but outcomes sell. elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Creating an effective sales and marketing Go-To-Market function is not an easy accomplishment. It's not just about the results but also about continually refining and optimizing your strategy and execution. Too many young companies chase immediate gratification in their sales and marketing operations, focusing on short-term gains rather than sustainable revenue growth. If you want instant gratification, mow your lawn. You'll see the results immediately. But b2b sales and marketing requires patience, persistence, and a longer-term vision. Stop looking for quick wins and start building a real strategy that delivers sustainable impact.  elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Stop presenting, start selling...The real difference. Many companies fail to understand the difference between presenting and selling. They think running through a company description, product features, benefits, and costs will close deals. But here is the real deal...presenting alone gets salespeople ghosted, leaving them clueless about why they lost. Selling goes beyond presenting. It’s about engaging prospects in a meaningful dialogue. Here’s a real example: "Hi Prospect, thanks for taking the time to meet with me. To make sure I address what matters most to you, can you please share your specific challenges and what's important to you?" This approach is selling. It opens the door to understanding and addressing the real needs of your prospects. Too many companies stick to presenting when they need to sell and present. If you're not doing both, you're missing out on valuable opportunities. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Entrepreneurs, Founders, and Sales & Marketing Leaders – listen up. If you haven't read "Building a Story Brand" by Donald Miller, you're missing out. This book isn't just a read...it will change your game.  Most companies are stuck trying to sell solutions to external problems. But the reality is, customers are far more motivated by their inner frustrations. Tap into that, and you unlock a new level of customer experience. Everyone loves a great story. But if your story is about your business and not your customers, you're doing it wrong. Create a story that resonates and connects with your customers' struggles and aspirations, and you've got yourself powerful messaging that cuts through the noise and red tape. Stop selling solutions. Start creating stories. P.S. We will be back on July 8th. See you then! #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Positioning is important to effectively engage your target audience. Too many startups and young companies are clueless about what it really means. Positioning isn't just a fancy buzzword...it's the associations your buyers make between you and the problems you promise to solve. Without clear positioning, your message gets lost in the noise, and your prospects will move on looking for answers somewhere else. Here's the real deal...if you don't define your positioning, the market will do it for you and you will not like the result.  Champion has over 20 years of experience in sales, marketing, and operations, and we have seen this mistake too many times. Companies that fail to position themselves correctly end up wasting time and resources chasing the wrong opportunities.  Don't let that be you. Define your positioning and own it.  elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Effectively engaging your targeted audience takes hard work. (not brute force hard work) It can be extremely challenging and frustrating. When things start to get really tough, some founders look for an easy out by engaging in activities that do not directly solve the core problem. Instead of addressing the real issue...effectively engaging your target audience...they get sidetracked by busy work that feels productive but doesn’t create any real business impact.  Here's the reality...you need to stay focused on creating meaningful connections with your prospects. That means continuously refining your approach. elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO