Sales Empowerment Group

Creating a B2B pillar page that drives quality leads can transform your company’s visibility, establish you as a thought leader, and drive quality leads. Learn how to draw prospects deeper into your site and further along their buyer journey. https://hubs.ly/Q02H4Rg90

If you’re considering HubSpot's Marketing Hub, you likely realize the need to combine your efforts to stay ahead of competitors with up-to-date insights into your lead generation strategies and tactics. Check out this easy-to-understand checklist to help make the most of the platform. https://hubs.ly/Q02GK9fQ0

It’s time to talk honestly about the unrealistic expectations businesspeople have about their marketing, how to grow their companies, what investment means, and how to finally think differently about marketing. https://hubs.ly/Q02G9Ybn0

We can all agree it’s taking many more touches today than it did even a few years ago to get someone interested in what you do. You can ignore this and continue doing what you’ve always done, or you can take action based on this new prospect buyer behavior. If you want to take a more strategic approach, check out this 12-touch email outreach campaign that reps can use to get first meetings. https://hubs.ly/Q02FPb7k0

Today’s B2B buyers are more informed and selective. They don’t just pass through a linear funnel – they jump back and forth between stages while gathering information and evaluating options. Learn how to craft an email strategy that reflects this complexity with messaging and content to engage visitors, distinguish you from your competitors and build credibility for your solution. https://hubs.ly/Q02F0FjJ0

Creating content for content’s sake is a waste of time, money, and resources. Instead, you should be creating a content strategy that’s 100% based on what your prospects want to know, what they need to know and what questions they have. Find out how in this blog article. https://hubs.ly/Q02Db2N80

AI is changing SEO as we know it. Find out how to adjust your marketing strategy to take full advantage. https://hubs.ly/Q02CdjzC0

Action Selling, part of the SEG family of companies, is on Selling Power’s Top Sales Training Companies 2024 list. It recognizes sales training companies with a track record of producing tangible ROI while also providing superior customer service. SEG acquired Action Selling last year to help our clients drive even stronger results with a world-class sales training program. Learn how the right training can help ensure your team’s access. https://hubs.ly/Q02BSl1D0

Crafting accurate buyer personas means knowing your customers. This goes beyond “skin deep” information like basic demographics or your current SEO rankings. Check out this blog post so you avoid the chaos that often results from a marketing and sales strategy built on misaligned personas. https://hubs.ly/Q02BlnXT0

Everyone is looking for improved performance in their marketing campaigns. While that’s easier said than done, there are some ways to stack the deck in your favor. #marketingcampaigns #marketingresults https://hubs.ly/Q02xXQCJ0