Today is a milestone day for Camelot. We’re thrilled to announce we’ll be joining forces with powerhouse agency PMG. Together, as one of the largest, independent media and advertising companies, we aim to bring transformational thinking, technology, and business solutions to our clients - all within a culture driven by exceptional people. Here’s to an awesome future together! 🎉 (And many thanks to Linda Yaccarino and X for breaking this news.) Read more below👇 https://lnkd.in/gDP9-rjf #partnership #nextchapter #futureofmarketing
Camelot Strategic Marketing & Media
Advertising Services
Dallas, TX 4,501 followers
Marketing Strategy, Communications Planning, Customer Analyses, Integrated Media Planning and Buying -- Since 1983.
About us
Strategic Marketing & Media Services. Established in 1983, Camelot was founded to provide a select groups of clients fact-based, bottom up marketing solutions across both linear and digital media. we are privately owned, entrepreneurial, and we take pride in our positive, healthy culture that has led to both high employee & client retention. We seek to be a business partner, as opposed to simply media managers. our team of seasoned practitioners serve as an extenson of our clients by driving customer-centered, market-focused programs that lead to profitable business outcomes. We treat our clients' media investments as if they were our own. Camelot is 100% transparent and never marks up any media or technology. deep relationships with key media providers allow us to provide our clients with first, best and only innovation. Camelot Employs over 150 people (2/3 in DFW), 75% of whom have client-side P&L experience from world class brands. We place $850+ million in media annually (70% digital).
- Website
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http://www.camelotsmm.com
External link for Camelot Strategic Marketing & Media
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Dallas, TX
- Type
- Privately Held
- Founded
- 1983
- Specialties
- Marketing Strategy, Communications Planning, Customer Analyses, Media Planning, Media Buying, Interactive Marketing, Social Media, Advanced TV and Video, OTT/CTV, Paid Search, Marketing Analytics, Streaming Audio, OOH, Strategic Planning, and Streaming Video
Locations
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Primary
Get directions
8140 Walnut Hill Lane
Suite 1000
Dallas, TX 75231, US
Employees at Camelot Strategic Marketing & Media
Updates
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Camelot Strategic Marketing & Media reposted this
We're proud to share that PMG has been recognized as one of Ad Age's Best Places to Work for the 9th consecutive year! As we continue to grow and evolve, we remain dedicated to always changing for the better and providing PMGers with the resources and opportunities they need to thrive. A big thank you to our amazing team for making PMG such a special place to work! 🙌 Find the full list here: https://bit.ly/3U4Ayw1
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What an incredible week. Huge thanks to the Dallas Business Journal and Bill Hethcock for framing up the future we see ahead for PMG + Camelot. Onward! 🚀 https://lnkd.in/ggee3hDh
PMG and Camelot ad agency merger creates national powerhouse - Dallas Business Journal
bizjournals.com
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The quest continues! Thank you, Hana Yoo and AdExchanger, for the article. We're excited for the collective vision that you thoughtfully shared! 🚀 🚀🚀 https://lnkd.in/gzx4_mmz #thefutureofmarketing
PMG’s Quest For Camelot Ends In Its First Acquisition | AdExchanger
adexchanger.com
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Thank you, Deniz Anders, for the high praise and birthday wishes! Nordstrom is lucky to have you leading the way, and we're grateful to be your long-time partner. Here's to a relationship that will never go out of fashion! 🎉 #partnership #innovation #leadership
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Are you ready for some football?! Clearly millions of you are. Weeks 1-3 of NFL and CFB are on fire. But not just on the field. Camelot’s Head of Video Investment Juliet Corsinita spotlights some eye-opening initial viewership stats. Take a read! 🏈 #nflkickoff #collegefootball #livesports #ctv #streamingmedia Source: Nielsen, Live+SD
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Camelot Strategic Marketing & Media reposted this
And just like that, the Resonate x Camelot Strategic Marketing & Media #AIDataTransformation has come to a close. Thank you to all who attended, and a special thank you to our amazing panelists Intuit’s Stephanie Hineman, Camelot's Steve Lybrand, LERMA/'s Caitlyn Banowsky, Johnson & Sekin's Jamie Berman, The Dallas Morning News’ Dwight Wilhelm and Dieste Inc.’s Scott Gassert for sharing their insights with us. Til next time! #aipoweredmarketing #futureofai #futureofmarketing #datadrivensuccess
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Camelot Strategic Marketing & Media reposted this
Amidst the ongoing SAG-AFTRA and WGA strikes, much of the remainder of this year's TV marketplace feels up in the air. From Marketplace Conditions to Shifts to Streaming, Camelot Strategic Marketing & Media's Juliet Corsinita shares five themes we'll see reoccur in the coming months. Brandie Feuer reports.
Five Key Themes Driving the 2023-24 TV Marketplace
mediavillage.com
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Successful measurement is a key that continues to unlock the potential of CTV/OTT. We're grateful to partner with the team at Attain to bring this direct attribution opportunity to our clients. Excellent work Brian Mandelbaum, Daniel Block, Dan Kurtter, Carmen Gonzalez-Meister, Ksenia Konkina, Emma Southard! #ctv #partnership #innovation #measurewhatmatters
Being a trailblazer is always about "firsts." Today, we just announced a groundbreaking partnership with one of the largest independent agencies in the US! Camelot Strategic Marketing & Media is the first agency to leverage Attain's platform with our fully-permissioned half-billion dollars a day in real-time purchase data to measure sales outcomes in concert with CTV/OTT activations across their client-base. Sam Bloom and his team believe in the power of real-time purchase data, that brands can now bridge the gap between advertising exposure and direct sales outcomes. Frankly, what else matters more? As retail media continues to explode, this not only creates a more transparent ROI measurement for brands but also ensures that ads are truly effective in driving sales. Big effort by all our partners to bring this to life. Shout out to Daniel Block, Dan Kurtter Ksenia Konkina Emma Southard Carmen Gonzalez-Meister Michael Treon Ben Cooper Alex Richter
Attain and Camelot Strategic Marketing & Media ink landmark partnership to bring real-time sales measurement to Camelot's roster of clients - Attain Data
https://attaindata.io
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We have to give you credit for one heck of a birthday video, Experian team! 😉 Jeff, Dacy, and Steve thank you for being innovative, creative partners. This is just the Boost we need for the next 40 years! #experianboost #partnership #innovation