Breaking and Entering Advertising

Come take a bite outta this Crowbar brief and tackle Tony's Chocolonely. Shannon Washington wants you to win this next Crowbar award show. Assemble your dream team and get cracking on our latest brief: https://lnkd.in/gZgACcQu. The deadline to submit is September 1, 2024, by 11:59 PM CT.

We love this tailored advice from Ari Weiss. Listen to the full interview for more: https://lnkd.in/gCHqPeKF

Ari Weiss is the Founder & Creative Chairman of Quality Experience. An independent creative agency based in New York City, built on the belief that experience is everything and everything is an experience. After starting out at the famous Cliff Freeman & Partners, he worked his way through the advertising industry. In this episode, we catch up with Ari and learn about his transition from Global CCO of DDB Worldwide to founding his own agency. To Brian Bonilla & Geno Schellenberger, he explains the role of creativity in driving business growth, the need for continuous innovation in advertising, the need for more humor in advertising, and the necessity of creating engaging content. Whether you're just starting out or in the C-suite, Ari's insights on creativity, leadership, and innovation offer valuable lessons for professionals at every level. Listen & Learn here! https://lnkd.in/gT65hQcF

Cooper Colvig is back! This week he dives deep into the importance of brand, the world of B2B, and marketing effectiveness. Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company out of New Zealand revolutionizing brand tracking and reshaping consumer centricity. They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game. This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the cheat codes for marketing effectiveness. Tune in here! Apple: https://lnkd.in/g5gbCAtg Spotify: https://lnkd.in/gs_xdXsC

Cooper Colvig is back! This week he dives deep into the importance of brand, the world of B2B, and marketing effectiveness. Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company out of New Zealand revolutionizing brand tracking and reshaping consumer centricity. They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game. This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the cheat codes for marketing effectiveness. Tune in here! Apple: https://lnkd.in/g5gbCAtg Spotify: https://lnkd.in/gs_xdXsC

Lucas and had a blast chatting about our journey with Geno Schellenberger at Breaking and Entering Advertising podcast. Give it a listen and let us know your thoughts.

The One Club for Creativity ranked them as the #1 ACD Duo in advertising. Because of that, they have just been promoted to Creative Directors. Lucas Ribeiro & Kazuo Kubo are the stars at McCann New York. Who topped the charts and caught our attention. A few weeks ago, they came on the show to record and share their secrets to breaking into the advertising industry. And thriving in it. Who knows, if you listen, you might break in and become one of the best of the best. A good first step before connecting with them and saying hello is hearing their story. You can listen to it here: https://lnkd.in/gT65hQcF Congrats on all your success, guys!

ADjunct is Back. And it's episode 300 of Breaking and Entering, but that is a different social post. It is fitting for our 300th episode that we have on Vann Graves Graves for the ADjunct segment. He's the Executive Director at VCU Brandcenter. With over 25 years of experience in creative and executive leadership at top global brands. He's worked at at J. Walter Thompson, McCann New York, BBDO New York, and co-founding FL+G, and of course, we talk about the special stuff going on at the Brandcenter in Richmond, VA. Vann discusses the rigorous curriculum, the different routes students can choose (art direction, copywriting, strategy, experience design, and creative brand management), and the combined emphasis on creative AND business acumen. He shares insights into the program's resilience during the COVID-19 pandemic, the significant role of their alumni network, and the importance of practical skills and portfolio development. He's a great guy to listen to, connect with, learn from and hang out with, if you get the chance. You can start by listening here: https://lnkd.in/gEdtBsqV

🚨 INSANE CANNES RESOURCE KLAXON 🚨 The screenshot does not do justice to how many folders there are in this brilliant google drive that features the winners and shortlists of all the Cannes 2024 awards 🤯 Compiled by Francescopaolo Cimino and Angela Palumbo, they've put together the idea boards by category that detail how campaigns went from challenge, to idea, to result. Incredibly useful if you're looking for case studies, category inspiration, novel ideas - or if like me you wish you'd been to Cannes and instead have to relive it via LinkedIn 😅 I've dropped the link in the comments. And please do give the team behind this a follow.

Cooper Colvig is back with this week's guest! He's the CCO at Flower Shop, but it's not what you think. You won’t find any orchids or tulips - this shop blooms with highly focused ads that people love and propel brands forward. Al Merry, a multi-award-winning creative behind some of the most recognizable campaigns for Nike & Adidas, is the mastermind behind Flower Shop’s creative. Join us as Al discusses his unconventional path into advertising, the importance of sweating the small stuff, and what's brewing in a unique flower shop in Manhattan's Bowery. Apple: https://lnkd.in/gCii_kpU Spotify: https://lnkd.in/gJeGQcFZ