Losing out on potential new clients due to incumbent bias? Bombora's award-winning Intent data uncovers prospects earlier in their buying journey! Siemens (DI), a global leader in factory automation, motion control, and industrial software, had a significant hurdle in engaging leads before they'd completed most of the research journey and incumbent bias set in. After utilizing Bombora’s Audience Solutions, including Company Surge®, they experienced substantial gains, including over 400 new pipeline opportunities and a win/loss rate of 94%! Find out how you can harness the force of Intent data for your manufacturing GTM strategy: https://hubs.ly/Q02HRngN0 #Intentdata #B2Bmarketing #ABM #GTM #GTMstrategy #Manufacturing
Bombora
Software Development
New York, New York 11,211 followers
The B2B market leader in Intent data
About us
Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations. The source of this data is the first co-operative of 5,000+ premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 10,000+ Intent topics. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
- Website
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http://bombora.com
External link for Bombora
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- B2B, Programmatic, Data Solutions, Big Data, Intent data, Sales, and Marketing
Products
![Click here to view Company Surge®]()
Company Surge®
Buyer Intent Software
Powered by the largest source of privacy-compliant B2B Intent data, Company Surge® helps marketing and sales teams identify and connect faster with top prospects, using buyer-led ABM.
Locations
Employees at Bombora
Updates
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Stand out from the crowd with automated, personalized gifting campaigns that secure that all important first meeting with prospects! 🎁 We collaborated with Sendoso on their latest playbook to breakdown how to build your gifting strategy and the exact steps to start filling your pipeline. Bombora’s Company Surge® Intent data and Sendoso can trigger personalized gifts for you. Find out how: https://hubs.ly/Q02HrLP40 #B2Bmarketing #Intentdata #ABM #MarketingAutomation
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'Ecosystems are essential' is one of our core values, and part of that includes our dedication to protecting our oceans and beaches with the help of Keep Tahoe Blue. 🌊 Huge thanks to all our Bommies and fur Bom-babies who joined us yesterday at our clean-up at Kings Beach on the North Shore of Lake Tahoe. 🧡 Derek Plowman, Michael Burton, Robin Hohl, Gabrielle Cirimele, Annie Paquette, Jake Henry, Dale Durrett, Eric Means, Katie Aamodt, Brennen Alonso, Sacha Lien, Hsiaolei R. Miller, Jen Steffan, Putney Cloos
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Target and spend more effectively with intent-driven digital advertising by integrating Bombora Company Surge®️ with your Terminus account! Our data powers Terminus triggers for intent and account-based ad campaigns. So when a target account shows increased interest in a particular topic, your marketing teams can create tailored ads, personalized collateral, and video to engage them. In summary 👉 Engage prospects earlier in the buying cycle to beat your competition by understanding how target accounts behave, effectively prioritizing accounts, and executing personalized content! Get started with Company Surge®️ and Terminus? https://hubs.ly/Q02H7Kw60 #B2Bmarketing #GTMstrategy #ABM #DigitalAdvertising
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Bombora Company Surge®️ Intent data alerts you when your customers are thinking of leaving, giving you the opportunity to win them back and reduce churn rates! 🚨 When your customers aren’t fully satisfied – or are thinking of leaving – they start researching other solutions on the web and Bombora picks up on these research signals. Since Bombora is fully integrated with the leading CRM and marketing automation platforms, you can quickly apply Company Surge® Intent data into dashboards, customer success workflows, and email sequences to engage your customers BEFORE they churn. Do you want a window into your customers’ true Intent? Request a free demo 👉 https://hubs.ly/Q02GXm2F0 #B2Bmarketing #Intentdata #ABM #B2B
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We 🧡 hearing how businesses and agencies are using Company Surge®️ Intent data to learn more about the market and understand the true context of a businesses’ research. Thanks for shoutout Blockboard! Blockboard is using Bombora’s industry-leading #Intentdata to understand which industries are more interested than usual in CTV, and the results are interesting! 📺 Check out the insights here: https://lnkd.in/eWM6TKvv
We had questions: Which industries are more interested than usual in CTV? And who's showing unusual interest in ad fraud? We turned to the intent-driven insights from Bombora's proprietary dashboard to find the answers. According to Bombora's B2B data from the last 90 days, the Top Five Industries whose interest in CTV is suddenly way above normal are: ✏️Education ❤️🩹 Healthcare 🧑💻 Software 📦 Manufacturing 🧑💼 Business Services And the Top 5 Companies Whose Interest in Ad Fraud is higher than normal are: ✏️ Education ❤️🩹 Healthcare 📦 Manufacturing 🧑💻 Software 🧑💼 Business Services So what does this tell us? The data indicates that: ✅ Companies in the listed industries are exploring CTV solutions far more than they usually do — so they’re newly “in-market” for CTV solutions ✅ Those same industries are also more interested in ad fraud (and possibly ad fraud prevention) than usual — more than other industries, companies in these areas are suddenly looking to protect themselves 🚦Blockboard has some work to do — and now, we know who to talk to about it This is precisely why data and data-driven insights are essential for business growth and efficiency. When the right data is activated, better outcomes are the result. #adtech #CTV #blockchain #AI #adfraud #intentdata
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Round 2 of Bommies celebrating 4th July! How great are these photos? 🔸 Our Sr. Director of Partner Management McKenzie played disc golf and rode on an ATV with her family 🔸 Grace from our Agency Team watched an incredible fireworks display featuring a fire show with her family at Ochoco Wayside State Park in Oregon 🔸 and Matt from our Engineering Team's dog gave birth to 7 pups! What festivities did you take part in? We'd love to see your pictures in the comments. #BommiesBeingBold
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Check out how Blockboard is using Bombora’s industry leading Company Surge®️ Intent data to understand what Retailers are interested in! Retailers demonstrated interest in Chromecast is up over 600% in the past week. Dive into the details in Matt Wasserlauf’s 'What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying' on Association of National Advertisers: https://lnkd.in/eWM6TKvv To learn more about Company Surge®️and see what Intent data can do for your business, request a demo 👉 https://lnkd.in/dtRP2YT3 #Intentdata #DigitalAdvertising
What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying
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Congratulations to our June promotions! Danielle Mateo was promoted to Director or Partner Success & Rev Ops and Lizzie Gallagher to Sr Manager of Insights & Enablements. Together, we'll soar to new heights! 🥂 #BommiesBeingBold
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With time to reflect, relax, and recharge, we had an absolute blast this 4th of July! From parades and baseball to spectacular fireworks and sunny beach relaxation, our Bommies made the most of the holiday. Here's a glimpse of the fun and festivities had by the Marketing Team! #BommiesBeingBold
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