Check out how Blockboard is using Bombora’s industry leading Company Surge®️ Intent data to understand what Retailers are interested in! Retailers demonstrated interest in Chromecast is up over 600% in the past week. Dive into the details in Matt Wasserlauf’s 'What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying' on Association of National Advertisers: https://lnkd.in/eWM6TKvv To learn more about Company Surge®️and see what Intent data can do for your business, request a demo 👉 https://lnkd.in/dtRP2YT3 #Intentdata #DigitalAdvertising
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Did you know that over 30% of FAST channel viewing sessions have an issue with their dynamically-inserted ads? There's only one way to improve performance: ad monitoring on real devices! Read why in Witbe CEO Mathieu Planche's new article for Videonet: https://lnkd.in/dmVhyjdi #FAST #Ad #Monitoring #FastChannels #Witbe #Improve
In the FAST lane: The importance of ad monitoring for FAST channels
https://www.v-net.tv
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HVOD!? What is Hybrid Video on Demand? Check out our digital guide for advertisers covering topics of: • How HVOD Compares to Other CTV Monetization Models • Trends Driving HVOD Growth • The Benefits of HVOD for Advertisers https://bit.ly/3PqDYX1 Want to learn more? Get in touch with Strategus here: https://bit.ly/3LaT4xB #Advertising #Marketing #CTV
HVOD: What's Hybrid Video on Demand | Guide for Advertisers
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One of my favorite case studies we've done because 1) DSP and AMC are getting more and more airplay on here and 2) There are so many metrics hit in it. A few highlights: 45% impression increase 51% increase in detail page views 15% increase in monthly purchases 30% increase in incremental monthly spend. Really proud of the work we're doing. Full story here: https://lnkd.in/e2VdgE44
Filorga sees double digit growth across media metrics with full-funnel approach using Pacvue's AMC integration
https://pacvue.com
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Cookieless Attribution for Marketers 📈 If you buy media, you need this. 🚀 CEO of Provalytics | Get Attribution Certified - Enroll for Free Now!
Connected TV (CTV) is reshaping digital advertising in the US. However, its potential is untapped due to challenges in tracking its true impact. AI-Driven Attribution is the solution, offering insights into CTV's role in market strategies. It doesn't just refine tactics but enhances results. Let's unlock CTV's potential with AI-Driven Attribution and revolutionize advertising. Join the future, today! #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies
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According to our latest Video Marketplace Report, programmatic ad views in the U.S. have increased 21% YOY. But to make convergent TV a reality, the buy side, the sell side, and the ad tech industry will need to bridge the gaps between programmatic and direct insertion orders. At CES, we talked with Basis Technologies senior VP Tim Smith, Yahoo Advertising senior VP of product and strategy Adam Roodman, Viant Technology business development VP Robby Barnett, and FreeWheel chief product officer David Dworin about what it's going to take to get programmatic to the next level. See the latest Video Marketplace Report here: https://bit.ly/495EiBS
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IAB Tech Lab announces the expansion of OM SDK to Samsung and LG platforms, advancing standardized viewability measurement in Connected TV (CTV) advertising for increased transparency and accountability. Read the Latest full News - https://lnkd.in/dXrYa-4p #martech #martechedge #advertising #expansion #ctvadvertising #businessgrowth #innovation #transformation #technology
IAB Tech Lab Expands OM SDK to Samsung and LG for Enhanced CTV Measurement
martechedge.com
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DV360 introduces Instant Reserve Deals on Connected TV, allowing advertisers to reserve YouTube impressions at a fixed CPM. Coming soon: Connected TV QR codes for non-skippable YouTube ads, enhancing brand engagement and tracking conversions. #digitalmarketing #dv360 #connectedtv #advertising #marketinginnovation
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VP & Managing Director @ SI EQ | Changing the World of Ag Marketing | Analytics Nerd | Coffee Guy ☕ | Demand Gen Guru | Google Data Analytics Professional
One of my posts last week mentioned "dynamic video," and you might be wondering what that means... Let's dig in 👀 Dynamic video allows you to sync your used equipment listings, in real time, with a base video asset for connected tv, pre-roll or Meta advertising. Equipment sells? Listing automatically is removed from your ad. Equipment added? Listing automatically is added into your ad. Filter by aging inventory, new models, and any equipment category you'd like - giving you the ability to drive meaningful business results. Click below to see a demo video 📹 https://lnkd.in/g2QZWVRx
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Sure, smart TVs have changed a lot over the years. But are they optimized to engage viewers? Not always. Smart TV manufacturers are stuck between what they often view as two competing interests: improving users’ entertainment experience or capitalizing on advertising. Many are choosing to prioritize advertising at the expense of the user. It doesn’t have to be this way. Just as the industry accelerates its focus on the power of smart TV advertising, consumers are demonstrating peak advertising tolerance, according to our latest TiVo Video Trends Report. This means they’re willing to watch ads. But they don’t want to wade through irrelevant ones that gum up their viewing experience. It’s possible — and preferable — to balance the consumer experience with advertising priorities through search and recommendation. By placing the consumers’ preferences first, advertising can provide vastly more relevant sponsored ads by sprinkling them into content recommendations. We’ve long taken this consumer-focused approach. Now we’re partnering with manufacturers to bring this feature to smart TVs Powered by TiVo. Read more in Chief Product and Services Officer Geir R. Skaaden Skaaden’s thoughtful blog post: https://bit.ly/3K2Tq8y
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Exciting updates from our STAQ Benchmarking Newsletter! CTV CPMs increased 30% in May, while ad spend in the auto industry was down 15%. Could this be a creative refesh to align with Olymic programming or a trend of whats to come in H2? Read all of the latest Benchmarking insights at the link below! #AdvertisingInsights #CPMs #CTV #AutoIndustry #STAQBenchmarking https://lnkd.in/eA93DcST
CTV Drives Up CPMs Heading Into Summer, Auto Advertisers Stall
operative.com
With the launch of our new BlockAI product, we are able to access top-tier intent data AND produce our own look at REAL-TIME customer purchasing data!