Attic Salt®

I’ll be speaking at Creative Mornings tomorrow (Friday 31st at 9am). Link and details in the comments. This will be my public speaking engagement since the Future of Finance Summit Beijing in 2019. It’s a completely new talk about leveraging your identity to build a vibrant life 😅🫣😬 It’s most personal talk to date and we’re going to dig into stuff never shared publicly.. EVER!! Juggling so many emotions and nerves right now. If you are not doing anything tomorrow and want to come hang out or cheer me on, I would love to see you there!! ignite sparked by BBB AIGA Arizona AtticSalt

Congratulations to The Intelligence — 2024 Silver Addy Award Winner🥈 The brainchild of the highly esteemed tech platform JR Raphael came to AtticSalt with the goal of building the future identity for where the brand was growing. Their former namesake, Android Intelligence, had such a religious following so it was important that the identity we crafted delighted their loyal fans and made them feel special. We wanted some to see the new identity and immediately think "Ohhh. That's smart!" The Intelligence takes great pride in providing a personable, practical, jargon-free approach to helping their readers understand and make the most of technology. Much like a constant stream of falling digital Tetris blocks, the tech world is filled with a relentless flow of information. The Intelligence delightfully distills complex ideas down to their most fundamental forms, making it easier to put the pieces together and see the bigger picture. Inspired by classic 8-bit video games, this new identity champions The Intelligence’s practical approach to simplifying technology with a dose of nostalgia and amusement. Now joined by Chris Hoffman, Rebecca Linke, and deeper partnerships Fast Company, The Intelligence is a rocket to the moon!

To think there was once a time when I hesitated to submit our work for the Addy's because I thought it wasn't good enough to win. This year our team took home 7 awards out of the 9 we submitted. I couldn't be more proud of each member of our team — They bring their A-game to every project, and it shows. Shout out to David Mas Parres, Diego Negrete, Diogo Rosa, André Duarte, Kathy Morgan, Lauren Carr-Gasso. And congrats to our partners George Oliver, The Intelligence, Featured. You now have a "Multi-Award Winning Brand." I'll be sharing the projects behind each win as the week goes on. Be sure to follow along.

Happy 4th Birthday to Red Rover! 🎂 🎈 Cheers to an incredible journey of innovation, collaboration, and growth. We're not just celebrating our company's milestone but also the amazing community of 1000+ customers who make Red Rover thrive every day. Thank you for being part of our story! Here's to more success, more connections, and more cake! 🍰

Another feature on Brand New for AtticSalt to cap off the year! The team and I have hustled for many years to create something worthy of being highlighted on this site. In 2023, we did it TWICE! We did it JR Raphael! Thanks again for trusting and supporting our wild ideas. Link to the full case study in the comments. And don't forget to check out the

Drumroll, please... It's been many months in the making, and at long last, I'm delighted to officially introduce you to The Intelligence! For much of 2023, we’ve been working closely with an awesome Phoenix-based branding agency called AtticSalt to break down what our new brand and everything around it represents. The Attic Salt crew challenged us to think about what The Intelligence was all about in all sorts of fascinating ways — like what car it’d be if it were an automobile (a Honda, as it’s consistent, reliable, relatable, and not a pretentious status symbol), a celebrity (Conan O’Brien, because it’s quirky, a little nerdy, and something that makes you both laugh and think), and a drink (cran-raspberry juice, since it’s a special drink that takes something potentially bitter and makes it sweet, palatable, and unlike anything else out there). To be fully frank, we went into this process looking for a new logo. We came out with a deeper understanding of who we were, what we were all about, and what we needed to bring The Intelligence into its next era. We couldn't be happier with how this all turned out — and couldn't be more excited to get it out into the world for everyone to experience. Check the comments for my deep dive into our new look and all the careful thinking that went into it as well as Attic Salt's incredibly in-depth case study that explains the thinking behind every last pixel in every last piece of the design. And stay tuned for lots of other fun surprises in the days and weeks to come!