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2024 Silver Addy Award Winner🥈 Congrats to our partners and friends at The Intelligence

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Chief Creative at Attic Salt® — Ranked #1 branding agency in Arizona. | Empowering visionaries, challengers & change makers with identities that unlock their full potential.

Congratulations to The Intelligence — 2024 Silver Addy Award Winner🥈 The brainchild of the highly esteemed tech platform JR Raphael came to AtticSalt with the goal of building the future identity for where the brand was growing. Their former namesake, Android Intelligence, had such a religious following so it was important that the identity we crafted delighted their loyal fans and made them feel special. We wanted some to see the new identity and immediately think "Ohhh. That's smart!" The Intelligence takes great pride in providing a personable, practical, jargon-free approach to helping their readers understand and make the most of technology. Much like a constant stream of falling digital Tetris blocks, the tech world is filled with a relentless flow of information. The Intelligence delightfully distills complex ideas down to their most fundamental forms, making it easier to put the pieces together and see the bigger picture. Inspired by classic 8-bit video games, this new identity champions The Intelligence’s practical approach to simplifying technology with a dose of nostalgia and amusement. Now joined by Chris Hoffman, Rebecca Linke, and deeper partnerships Fast Company, The Intelligence is a rocket to the moon!

JR Raphael

Writer/Publisher/Founder, Obsessive Efficiency-Seeker — The Intelligence, Fast Company, Computerworld

4mo

A hearty congrats right back atcha, AtticSalt team. This wouldn't have happened if it weren't for you — so glad we found each other and teamed up on this!

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