Over a decade ago, Omnicom created Annalect to reimagine the future of marketing, at the crossroads of data, tech & analytics. Today, Annalect is a 4,000-strong global specialty services company, delivering data-driven capabilities proven to drive better marketing outcomes for our clients.
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What does it mean to build a culture of #Privacy? 🔐 As Clarissa Season, chief experience officer at Annalect, says: “That will require clients to start thinking about their first-party data strategy in a way that they have never had to think about it before.” Hear 4 top marketing leaders discuss their ideas on implementing a digital ads privacy strategy across your organisation and how to build trust with your customers. https://goo.gle/4dW6n1o #ThinkWithGoogle #Privacy
Thank you to Andy Plesser and the team at Beet.TV for this interview with our own Clarissa Season.
Contextual advertising's power is amplified with artificial intelligence, says Clarissa Season, chief experience officer at Omnicom Group's Annalect, in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Seedtag for sponsoring our series. #contextualads #adtech #digitaladvertising Visit Beet.TV for this video (https://lnkd.in/eKc2KPpJ) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
Inspired by #PrideMonth — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Click on over to learn about Seamus Jacob Clark, Senior DevOps Engineer, including his admiration for Alan Turing. #WorkingAtAnnalect
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Exploring the new realities of AI and creative optimization at the #BeetCannes AI Summit: Left to right: moderator Tameka Kee Coalition for Innovative Media Measurement (CIMM), Clarissa Season, Chief Experience Officer, Annalect Andrew Slater, VP, Enterprise Sales, Celtra Erin Simle, Head of Production, PXP (Fallon) Video to follow on Beet.TV #CannesLions2024
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Annalect’s Chief Experience Officer, Clarissa Season, and LinkedIn’s VP of Product Management, Abhishek Shrivastava, took to the stage at Omnicom Cove for ‘Omnicom & LinkedIn: Artificial Intelligence & You’ in a panel that explored how LinkedIn is continuously utilising AI, to drive meaningful impact and engagement for businesses and consumers. Looking ahead to the future of AI’s evolvement in the platform, Abhishek Shrivastava shared “So far, humans have had to adapt to what the machines want in terms of the UI that machines provided, but now with the multi-modality, machines will adapt to what humans need.” #OmnicomCannes #CannesLions2024 #Talent
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❗️Today at the Omnicom Cove❗ Our all-star 🌟 panelists explored creativity through the lens of advertising, brand engagement, retail, and more. Thank you to everyone who joined us for another year of celebrating creative brilliance💡across our industry. #OmnicomCannes
Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes
Inspired by #pridemonth — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Click on over to learn more about Ramiro Pacheco-Tellez, Associate Director of Applied Omni Solutions — including his passion for running. #WorkingAtAnnalect
Annalect reposted this
To wrap up a series of announcements at Cannes, Omnicom is excited to be the first holding company to access Instacart’s new Instacart Developer Platform (IDP) - an API program that uses Instacart’s online grocery platform to more directly connect creators’ lists of material needs to the retail outlets that supply them. "It significantly reduces friction for the consumer, so when they’re looking at an ad on Tiktok, on Instagram, on any influencer platform … they can then automatically add that to the Instacart cart,” said Megan Pagliuca, Chief Activation Officer, Omnicom Media Group. Learn more: https://bit.ly/3xsa2DU
Annalect's Chief Client Solutions Officer, Lauren Walker, will join executives from Omnicom, PHD, 180 Global and AS Watson Benelux today (Thursday, June 20th) at 12:30 pm CEST in the Omnicom Cove. They will discuss how rediscovering simplicity holds great value when it comes to creating compelling and memorable campaigns. For more information, please visit: https://lnkd.in/eXkkUnQQ #CannesLions2024 #OmnicomCannes