Analytic Partners

How much are scattered data and delayed insights really costing your brand? For one global retailer, accelerating insights not only allowed for more effective decision-making and improved trust and ownership – it also uncovered $30M in potential revenue. Read the full story here: https://lnkd.in/eNAy9hT3 #marketing #commercialanalytics #dataanalytics #ROI

Is basing your MMM program on experiment results and walled-garden data a brilliant shortcut, or just “Weird Science”? Check out our latest blog, where we discuss the flaws of Experimentation + Bayesian MMM, and why developing real Commercial Intelligence requires more than just siloed data and modified mix modeling: https://lnkd.in/ezGQzc2V #marketing #commercialanalytics #dataanalytics #MMM

We're thrilled to announce that our Vice President and Head of Asia, Jun Cao, recently presented at the 3rd Global Women's Consumer Brand Conference (WCBC), where she shared pivotal insights on how Commercial Analytics empowers consumer brands. Jun's session underscored how Commercial Intelligence is reshaping the evolution of consumer brands and equipping businesses with actionable data-driven strategies. #CommercialAnalytics #DataDrivenDecisions #Innovation #BusinessStrategy

🚀 Exciting day at the TikTok New York office for Association of National Advertisers' Analytics, Data Science & Measurement Committees Open House! 🌟 Our team took the stage alongside Nestlé Nespresso SA and Colgate-Palmolive to share key insights and success stories, including: 1) How Nespresso achieved high adoption of its Commercial Analytics program, driving double-digit growth in capsule and machine sales 2) How Colgate-Palmolive leaned into ROI Genome insights like “Brand messaging outperforms performance 80% of the time” to successfully balance both a short- AND long-term mindset – and scale that mindset across multiple markets Thank you to the ANA team for hosting and connecting us with other data leaders across industries. Until next time… Trent Huxley Mike Menkes Derek Reifer Annalise D'Elia #CommercialAnalytics #DataScience #MarketingMeasurement #CustomerSuccess

On Strategy Showcase's "Live from Dublin" episode is now available, with some of Ireland's top marketing talent discussing what's shaped the industry and how brands can unlock the best of it: 📜 From local talent to global partnerships, the heritage of Irish storytelling is a towering strength and has born many creative minds. 💪 They need to harness their courage, authenticity and confidence to be recognized for marketing and strategy on a global level. 💼 Marketing efforts overall must have a direct connection to the business's commercial structure and objectives. 👫 Partnership is key to unlock this success - and it takes time to build it successfully. Have trust in the relationship. Listen to the full episode now for more insights: https://lnkd.in/dtiZycbD #marketingstrategy #marketingeffectiveness #decisioning

For many businesses, scattered and inconsistent data across functions and platforms is more than just a nuisance – it can ruin ROI and trust between teams. See how we helped one global retailer unlock faster insights, optimize investments and uncover $30M in hidden revenue potential. Full story here: https://lnkd.in/ee7T6h75 #marketing #commercialanalytics #dataanalytics #ROI

Our latest Flash report uses data from our ROI Genome to show how brands are unlocking 2-6x larger impact in demand in the long-term. Here’s what VF Corporation, whose portfolio of brands includes The North Face, Vans, Timberland and more, had to say. Access the report now to learn more: https://lnkd.in/e9kCVeBt #sponsorship #measurement #commercialanalytics #revenuegrowth

We recently hosted a webinar with the China Advertising Association of Commerce (CAAC), where our very own Kelly Zheng, Director, and Xiaolong F., Consultant, shared insightful perspectives on how our on-demand solutions enable brands to achieve long-term commercial success: “Through comprehensive Commercial Analytics and forward-looking scenario planning, brands can evaluate risks and opportunities for maximum growth potential.” Watch the replay, recorded in Chinese, here: https://lnkd.in/ehtBj-pu #commercialanalytics #scenarioplanning #customersuccess 近日， 我们联合中国商务广告协会数字营销专业委员会共同举办了主题为“从‘全天候’营销测量方案到‘全方位’场景规划”云端思享汇。本次活动特别邀请了 总监Kelly Zheng、咨询顾问Xiaolong Fan分享洞察内容。金句分享：通过全面的商业测量方案和场景规划，品牌可评估风险和机遇，最大化挖掘增长潜力。

Meet our amazing 2024 summer interns from NYC, Denver, Miami, Charlottesville and Dallas! 🎉 Those supporting our Customer Engagement Team gathered in Miami for a one-week kickoff, where they engaged in company sessions, built strong networks and made a positive impact with a beach clean-up day 🌊✨ We're excited for this talented group's journey ahead! #UnstoppableInterns #FutureAllStars #TeamBuilding #Sustainability

Data-driven decisions are the future of brand sponsorships 📈 Our latest Flash report highlights key strategies to transform your brand sponsorship approach and deliver big rewards – powered by #commercialanalytics. Read it now: https://lnkd.in/eiwxeUaS #sponsorships #marketing #finance #data