American Marketing Association

A new Journal of Marketing study is the first to examine the effects of online retailers building their own delivery service (ODS), finding that ODS increases customers’ monthly spending by 7.8%, among other benefits ⬇ Last-mile home delivery is now a priority for many online retailers, who are investing billions of dollars to build their ODS and deliver products to customers’ homes via their own logistics network. In 2023, Amazon delivered 5.9 billion packages—approximately two-thirds of its packages delivered in the U.S.—through its ODS. How does the shift to ODS affect customers’ behaviors and online retailers’ sales performance? When should online retailers venture beyond their core business of retailing to offer ODS, and why? The study find that ODS increases customers’ monthly spending by 7.8% and grows city-level sales by 11.9%. ODS has greater value for markets with lower trust levels, infrequent customers, high-risk product categories, and consumers who prefer the focal retailer (versus third-party sellers). The study indicates that ODS improves delivery quality and customer trust, which together increase customers’ monthly spending, purchase frequency, and the number of items ordered. Check out this research recap for the lessons #CMOs can learn from this study: https://lnkd.in/gGHEVkHn By Banggang Wu, Yubo Chen, and Prasad A. Naik #logistics #delivery #onlineretail #marketing #marketingresearch

According to a study in the Journal of Marketing, engaging donors in activities like creative t-shirt design or cookie decorating increases their likelihood to donate. Creative processes empower donors, fostering happiness and charitable behavior. For nonprofits, hosting events with creative activities—like painting or tie-dye parties—can inspire generosity and engagement. Encouraging freedom in creativity without strict guidelines maximizes donor impact, creating meaningful fundraising experiences and multiple donation opportunities. Read the full article: https://bit.ly/3D96W55

🌟 Explore a new approach to business performance with "Making Differences Work" by Paul Sarvadi and Eli Jones. They advocate for commonality, equality, and cohesion (CEC) over diversity, equity, and inclusion (DEI), emphasizing shared values and unity in achieving workplace success. Discover why CEC may redefine your organizational str ategy and foster a more inclusive and cohesive workplace culture ➡️ https://bit.ly/45TdrZk #BusinessStrategy #CEC #WorkplaceCulture

Learn how to use data to grow your business with insights from Ben Van Horn, VP of Media Sales at Spectrum Reach, and Chris Oberholtzer, Digital Media Director at Rooms to Go. View this on-demand webinar to discover essential tools, strategies for effective advertising, and how to analyze your marketing campaigns. Register now to access the content! ➡️ https://bit.ly/3zButyJ #Ad #Webinar

Master the 'why' behind your campaigns and elevate your social media advertising with cutting-edge strategies on Meta platforms at this upcoming AMA Virtual Training! Meta Social Media Advertising 📅: August 7, 2024 | 10:00 a.m. - 12:00 p.m. CT ✍: Alison Battisby, Founder of Avocado Social #AMATraining #VirtualTraining #MarketingTraining #Meta #SocialMediaAdvertising

From creative campaigns to powerful partnerships, it's all about finding the right fit and making a splash. What do you think the key to a great brand collab is? 💭 We love this breakdown from Pretty Little Marketer 👏

The 4th of July is just around the corner, with celebrations extending into the weekend after. From cookouts to fireworks, this holiday brings prime opportunities for consumer engagement. While food takes center stage, savvy shoppers will also be on the lookout for unbeatable deals from their favorite brands. Check out these 7 proven 4th of July marketing ideas from Attentive to inspire your last-minute campaign planning: 1️⃣ Delight shoppers with fun freebies: Offer patriotic-themed giveaways that resonate with your audience. 2️⃣ Share savings with new subscribers: Attract new customers with exclusive discounts for signing up. 3️⃣ Inspire “oohs” and “ahhs” with an on-theme offer: Create limited-time offers tied to the spirit of Independence Day. 4️⃣ Help people wow their party guests with great food: Highlight products that enhance July 4th gatherings. 5️⃣ Increase customer loyalty with a subscription sale: Promote special discounts or perks for subscription services. 6️⃣ Put your summer-ready products in the spotlight: Showcase items perfect for summer activities and celebrations. 7️⃣ Keep the celebration going after the 4th: Extend promotions or introduce post-holiday deals to maintain momentum. Read the full article here: https://bit.ly/3xOQmKs #FourthofJuly #JulyFourth #IndependenceDay #SummerMarketing #Promotions

We are already reflecting fondly on the 2024 American Marketing Association Diversity Leadership Institute, held last weekend at Gies College of Business - University of Illinois Urbana-Champaign. 🎉 The four-day retreat brought together a small group of talented undergraduate students from underrepresented backgrounds for an unforgettable experience of learning, networking, and personal growth. We are confident that the impact of this event will be profound and long-lasting. Thank you to everyone who contributed to its success! #AMADLI #DiversityLeadershipInstitute #DEI #StudentLeaders

Coca-Cola Co.'s "Celebrate Everyday Greatness" Olympics campaign is set to inspire and connect with audiences on a deeper level. As the Olympics approach, this multi-brand campaign featuring U.S. track star Athing Mu will showcase athletes using various Coca-Cola products at different moments in their day. The upcoming TV ad and engaging digital experience promise to captivate consumers and create a buzz. Consumers can scan specially marked packages of Coca-Cola, Fairlife Core Power, Minute Maid, Smartwater, and Powerade for chances to win daily and grand prizes. Scanning multiple brands enhances their chances of winning, highlighting the power of teamwork and collaboration. With the Olympics just around the corner, this campaign is perfectly timed to leverage the excitement and unity that the Games bring. Core Power's Katie Ledecky and Powerade's Simone Biles have already launched their Olympic ads, joining a team of 19 U.S. and Canadian athletes partnering with Coca-Cola and its brands. This collaborative effort underscores the importance of working together to achieve greatness, both on and off the field. Source: Ad Age The Coca-Cola Company #Olympics #CocaCola #MarketingCampaign #BrandAwareness #Teamwork #KatieLedecky #SimoneBiles

Happy (belated) Social Media Day, Marketers! Celebrate yourselves, your team, and your network of peers for your dedication, impact, and the mark you make on the industry. And while we're at it, drop your favorite meme or challenge in the comments - we're feeling nostalgic! ✨⬇️ P.S. Thanks for sharing this great post Pete Cashmore / Sprout Social, Inc.! #SocialMediaDay #NationalSocialMediaDay #SocialMediaManagers #SocialMedia #Memes