📢 Startup Founders: Don’t Let This Common Mistake Cost You Years!
After meeting with hundreds of different companies over the last few years, the single biggest mistake I’ve seen early-stage founders make is building products without customers.
What does this mean?
There’s a common philosophy for founders to build cool technology first and see what sticks after. However, this approach is often misguided.
Here’s why:
1) Although this works for products that are already excellent and have PMF, it takes several cycles of iteration and pivoting for most startups to reach this point. Many startups never get there because each cycle can take weeks, months, or even years.
2) In the early pivoting and iteration cycles, many founders get discouraged and give up too soon after failing to get customers for a product that simply isn’t market-ready.
Here’s a simple, time-tested way you can avoid this common pitfall:
Talk to your customer both before and while you are building. Not after.
In practice, this means:
1) Conducting dozens of customer interviews before even starting to build.
2) Scheduling frequent calls with your customers to ensure that what you are building suits their specific needs.
3) Getting LOIs and financial commitment from your customers beforehand so you know there will be revenue in the pipeline once it is completed.
If you were a venture capital investor, which startup would you back?
Option 1: A startup that has been pivoting for 6 months with no customer feedback, now somewhat confident in their new idea (just like they were in previous cycles).
Option 2: A startup that spoke to 20 enterprise customers in a specific vertical, identified a recurring problem for 10 of them, and secured 6-figure LOIs, pilots, and design partnerships after quickly building a crude MVP before the launch of their complete platform.