AdExchanger partnered with Verve to develop this unique study to gauge how top brands, agencies, publishers, and media companies are responding to addressability and privacy issues. The study offers timely analysis on the current state of identity, what to expect in the next 6-18 months, and identifies critical gaps during this transitional period. Download your free copy today! https://lnkd.in/ga4giXST
AdExchanger
Advertising Services
New York, NY 30,285 followers
Covering the future of advertising and marketing.
About us
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 28,000 subscribers. In addition, we produce the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at www.adexchanger.com and follow us LinkedIn to stay informed on the latest news.
- Website
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http://www.adexchanger.com
External link for AdExchanger
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Trade Publication, Research, Conferences, Recruiting, and Advisory Services
Locations
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Primary
41 E. 11th St.
Floor 11
New York, NY 10003, US
Employees at AdExchanger
Updates
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Google's surprise decision to keep third-party cookies in Chrome has left the industry with many questions. They plan to introduce new browser controls for cookie tracking, but details are unclear. AdExchanger spoke to industry experts about their most urgent questions for Chrome. https://lnkd.in/dw6wakk8
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Google's surprise announcement Monday that it won't deprecate third-party cookies in Chrome has regulators reeling. The UK's CMA will delay its quarterly report on the Chrome Privacy Sandbox, originally due by month-end. https://lnkd.in/eafJ63Ht . . . #PrivacySandbox #cookieless #Google
What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators? | AdExchanger
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Omnicom Digital is making bold moves in AI and retail media. Join Jonathan Nelson, CEO of Omnicom Digital, as he discusses AI's impact on agency models, the future of retail media, and strategic bets for the digital landscape. Don't miss this insightful conversation! Register for #PROGIO today! https://lnkd.in/eB698Kqs
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Mark your calendars for Programmatic I/O NYC this fall! Join us on September 24-25 for the premier digital marketing and advertising event of the year. Secure your spot today and be part of the conversation shaping the future of our industry! https://lnkd.in/eB698Kqs
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🚨 Breaking: Google is reconsidering third-party cookie deprecation in Chrome. Instead, they're proposing a new opt-out tool for these cookies. According to Anthony Chavez, VP of the Privacy Sandbox, users will have informed choices that can be adjusted anytime across their web browsing. Read more here: https://lnkd.in/esTJQSv5 . . #Google #PrivacySandbox
Google Says It Might Not Deprecate Cookies In Chrome After All (?!) | AdExchanger
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If Outstream Was a Person... https://lnkd.in/evuqkkfs
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⏰ Last call! Submissions for the 2024 AdExchanger Awards close tonight! Don't miss your chance to shine in digital marketing and advertising. Submit your entry now and showcase your excellence. https://lnkd.in/eisy_8mh . . #AdExchangerAwards #DigitalMarketing
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Struggling with third-party cookies, Indeed's targeting and campaign efficiency suffered over time. As browser updates loomed and Google's changes approached, adapting strategies became essential. https://lnkd.in/gFr7b_7T
How Indeed Is Getting Ahead Of The Impending Cookie Collapse | AdExchanger
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Digital video ad spend is increasingly performance-driven. According to the IAB, business outcomes like sales, store visits, leads, and website actions are now the top KPIs for success in digital video advertising, per their latest report commissioned from Advertiser Perceptions. https://lnkd.in/gPDDbp9E
75% Of All CTV Transactions Are Programmatic | AdExchanger
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