ADAPEX Inc | the adtech of Datrix group

Data collaboration is crucial. With the phase-out of third-party cookies and new privacy laws like GDPR and CCPA, advertisers are partnering with diverse data sources for a complete audience view. Adapex’s Data Refinery uses AI and machine learning to enhance targeting precision and ensure compliance. The benefits are clear: deeper customer insights, improved campaign performance, and new revenue streams through data monetization. By embracing data collaboration and privacy-centric practices, we set the stage for innovative and successful advertising. #firstpartydata #innovation #technews #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu��Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes

Interesting article from Digiday reporting on a recent Adobe study revealing that nearly half (49%) of marketing strategies still rely on third-party cookies. The decline in marketers’ post-cookie preparedness is a serious concern for our industry. As third-party cookies phase out, the urgency to adopt first-party data strategies has never been more critical. At Adapex, we’ve been tackling this challenge head-on with our Data Refinery. Our innovative, privacy-first solutions help businesses transition smoothly to a cookie-less future. We’re optimistic that our industry can adapt and thrive by embracing data-driven strategies as publishers, marketers, and tech providers keep working together. Read more: https://lnkd.in/gQjPGAAE... #firstpartydata #innovation #technews #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes Kayleigh Barber

Google's SGE is reshaping the digital landscape, reducing organic search traffic and potentially causing up to $2 billion in annual ad revenue loss for publishers. Publishers must optimize content for SGE results, explore new revenue models, like subscriptions and sponsored content, and adapt their SEO strategies to stay competitive. Key sectors affected include finance, e-commerce, electronics, and fashion. Stay ahead with comprehensive, authoritative content and innovative strategies. #digitaladvertising #seo #googleupdate #sge #contentoptimization #adapex Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes

The end of third-party cookies is approaching, and it’s poised to disrupt the industry even more than GDPR. At Adapex, we see this as an opportunity to innovate and lead with privacy-first, first-party data strategies. Our latest blog delves into how high-growth companies are leveraging first-party data and machine learning to stay ahead. With Adapex’s Data Refinery, we help marketers build direct, meaningful relationships with their audiences while respecting privacy. It’s time to elevate your advertising game and turn disruption into opportunity. Read more about achieving success with privacy-first, first-party data: https://lnkd.in/gcyCd5ra #firstpartydata #innovation #technews #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes

Work from Anywhere means a visit to Milan to see Debra Fleenor , visit the Datrix offices, and collaborate with Pierluigi Vacca and Roberto Brenner . Joanie B. enjoyed her first trip to Milan and in addition to their productive discussions, they all enjoyed Milan’s rich culture, food, and sights, making it a truly enriching experience. #milano #datrix #adapex #teamwork #innovation #remotework #collaboration #digitaladvertising Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Lonnie Horsey Cassandra Reyes

We had the opportunity to interview fellow attendees at the Cannes Lions International Festival of Creativity to get their thoughts on the event. For many, it's a nexus of creativity and innovation, where industry leaders converge to shape the future of advertising. Among those we interviewed were Lori Meakin (WACL (Women in Advertising & Communications Leadership ) Tiffany Slavin, MBA (JTG Ventures - Digital Media Consultancy I Agency) Giulia Z. (ESL FACEIT Group - EFG) Marion Repka (Fortune) Mary Cirincione (Propeller Group) Jasmin Haasbach (ESL FACEIT Group - EFG) Samira Brophy (Ipsos UK) Ben Titchmarsh (Propeller Group) Tia Castagno (UnlockYourBlock) Chris Wakefield (SCREENSHOT Media) Jovanni Sterling (digilearning). They describe Cannes as a transformative experience, offering networking opportunities and a platform to exchange ideas that redefine industry standards. But for us, it's always about connecting with industry thought leaders and innovators. #CannesLions2024 #networking #innovation #publishers #dataanalytics #adops #leadership Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes

“Niche is the new mass.” By fine-tuning first-party data and reaching audiences at scale, Adapex aims to enhance user experiences in a privacy-centric manner. This approach not only aligns with current privacy standards but also maximizes engagement and relevance, setting a new standard in digital advertising. #adapex #firstpartydata #canneslions #dataanalytics #publishers #dataanalysts Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes

From Finalist to WINNER! We are thrilled to announce that Doina Josan, our outstanding Customer Success Manager, has been honored with the Digiday Future Leader Award! 🎉 At Adapex, we lead with our award-winning technology, including our cutting-edge Data Refinery, and the expertise of our dedicated team. This synergy between advanced technology and talented individuals sets us apart. Doina’s exceptional commitment to client success embodies the human touch that drives our mission, ensuring our clients thrive in a dynamic digital landscape. Congratulations, Doina! Your hard work and dedication inspire us all. Read more: https://lnkd.in/gjedf4Zz #adapex #digiday #futureleader #customersuccess #clientmanagement #digitaladvertising #innovation Debra Fleenor Joanie B. Brandon Hope Katie Popa Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey

“Privacy was not important enough to us. And this is the price we’re paying.” -Debra Fleenor, our Founder and President, shared her reflections on the evolving landscape of privacy in digital advertising during the Cannes Lions International Festival of Creativity Yet, Debra views this as an opportunity for advertisers and publishers to innovate and craft deeper, more meaningful consumer experiences while prioritizing privacy. Adapex is ready for this challenge, equipped with the tools, technology, and a dedicated team to lead the way in this new era. #adapex #firstpartydata #canneslions #dataanalytics #publishers #dataanalysts Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes Jake Abraham Audigent Digiday Sara Jerde

These women never cease to amaze! Debra Fleenor Louise Watson! Adapex was very proud to be a sponsor of this exceptional space and to be associated with all these impressive women. #EmpowerCafe #womenintech #womenempowerment Cannes Lions International Festival of Creativity TWIPN Global Propeller Media