You've got a hot lead who's gone cold. How do you reignite their interest in your product?
In sales prospecting, reigniting the interest of a cold lead is a common challenge. You've been there: a potential customer showed interest in your product, the conversation was flowing, but suddenly, they've gone silent. The initial excitement has vanished without a trace. This scenario can be disheartening, but it's not the end of the road. With the right strategies, you can re-engage a cold lead and potentially convert them into a loyal customer. The key is to approach the situation with tact, understanding, and a fresh perspective that offers value to your lead.
When a hot lead turns cold, it's essential to review your last interaction. Take a moment to analyze the communication history. Did you fully address their needs and concerns? Perhaps there was a misunderstanding or a question left unanswered that caused the lead to lose interest. By identifying any gaps or issues in the previous exchanges, you can tailor your follow-up message to address these points specifically. This shows your lead that you're attentive and committed to providing them with the best solution.
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Shanik Lokuge
Client Director @ Korn Ferry | Driving Revenue Growth in APAC
This is a tough one as it's hard to determine why they have gone cold. You could try a different stakeholder in the organisation as another way to re-engage the company. It comes back down to the business outcome you are solving for, is that a priority for the organisation and do they have a sense of urgency to fix it. Generally the contact goes cold when you are not a priority and it's put on hold for when it is. At times we need to create that sense of urgency my sharing a perspective or insight that they might not be aware off that could lead to your solution.
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Nymrod Confino
Account Manager @ Teleperformance | No, we're not just a call center | Yes we're hiring | 🎗️
My advice: give it time. Sometimes, the only thing standing between you and a meeting with your lead is timing. For example I just booked a meeting with a lead I hadn't outreached to in several months. But then I saw something they posted that I liked and engaged with it. My prospect replied to my comment and when I sent them a message later on asking if it would make sense to meet they accepted. Your timing is not you prospect's timing. But make sure to show up when it is.
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Shivam Garg
Your Trusted CRM Expert | Building Cloudy Coders | Salesforce & Zoho Business Digitalization | Director at Cloudy Coders
To reignite a cold lead’s interest, personalize your approach. Start by revisiting their pain points and demonstrating how your product specifically addresses them. Share recent success stories or case studies that relate to their industry. Offer a limited-time incentive, such as a discount or a free trial, to create urgency. Engage them with new, relevant content like an insightful blog post or webinar. Lastly, ensure your follow-up is timely and empathetic, showing genuine interest in their needs and readiness to provide value.
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Anders Björklund
Founder & CEO @ Zooma | Driving digital sales and marketing transformation in B2B
Revisiting a hot lead that has turned cold can be challenging but is often worthwhile. Here are my quick suggestions: - Analyse the contact's previous behaviour and interactions - Follow, engage and interact when you have something to add - Reach out in a timed way and re-connect - Invite to something relevant And remember to be relevant from the contact's perspective, you must understand how it is to be the contact.
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Sadig Tahir
Business Development Manager|Marketing & Sales Manager | Brand Strategy Expert || Accountin|Internal Audit | Financial Manager |محاسب عام |مراجع داخلي|امين مخاذن |مدير تسويق | مدير مبيعات
Think of ways you can provide added value to the customer. Is there additional information or resources you can share with him? Can you offer a discount or special offer to reignite the enthusiasm? This may be the most effective step Then the second step is to re-evaluate needs Focus on understanding his current aspirations and how you can help achieve them. This will help you customize your message and deliver an offer that is more relevant to their specific needs. By focusing on providing real value to the customer, you can revitalize the relationship and rebuild momentum. Remember, reconnecting in a different way and providing added value are keys to effectively re-engaging the customer
Personalization is crucial in re-engaging a cold lead. Remember, they were once interested in what you have to offer. Use the information you've gathered about them to craft a message that speaks directly to their needs and interests. Mention previous discussions and how your product can solve a problem they've expressed. A personalized approach demonstrates that you view them as more than just a sales target but as an individual with unique requirements.
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Rahul P.
If a hot lead has gone cold, reigniting their interest requires a personalized approach. Reach out with a tailored message that references previous conversations and highlights how your product addresses their specific needs. Share relevant updates, success stories, or new features that might resonate with them. Offer a special promotion or incentive to reignite their interest. Ask open-ended questions to understand their current situation and concerns, demonstrating your commitment to providing a solution that fits their unique requirements.
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Nymrod Confino
Account Manager @ Teleperformance | No, we're not just a call center | Yes we're hiring | 🎗️
If the lead was previously warm, remind them why that was the case. Like that: "Hey Mike, last time we spoke you said scalability was a serious concern for the short to mid term future. Hopefully you managed to solve that! If not, I'm happy to chat." You just reminded your lead why they were interested in your services in the first place + gave them an easy out. Cost of inaction + no pressure is a good way to follow up with a lukewarm lead.
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Pablo Ángel
Si te da miedo vender para ganar dinero, NO entres en vendemente.com / Fundador y mentor de 𝗩𝗘𝗡𝗧𝗔𝗦 y 𝗖𝗢𝗣𝗬𝗪𝗥𝗜𝗧𝗜𝗡𝗚 de vendemente® / Envío 1 EMAIL DIARIO con consejos para vender más 👇 / Consultor SAP
Personalizar tus mensajes muestra que realmente te importa el cliente y sus necesidades específicas. Esto puede marcar la diferencia entre una venta más y una oportunidad perdida.
To reignite interest, offer something of value that wasn't presented in the initial conversations. This could be an exclusive piece of content, a relevant case study, or a special offer tailored to their business needs. By providing additional value, you're not just reminding them of your product; you're giving them a reason to reconsider and engage with you again. It's not about being pushy; it's about being helpful and showing that you understand their challenges.
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Rahul P.
When a hot lead goes cold, offering value can help reignite their interest in your product. Reach out with information that directly benefits them, such as industry insights, a whitepaper, or a case study relevant to their business. Highlight any new features or updates that address their specific pain points. Provide a limited-time offer or exclusive discount to create urgency. Personalize your communication to show that you understand their needs and are committed to providing solutions that add real value to their business. This approach demonstrates your dedication and can rekindle their interest.
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Nymrod Confino
Account Manager @ Teleperformance | No, we're not just a call center | Yes we're hiring | 🎗️
Personally not a fan of flash sales or once in a lifetime discounts and that kind of stuff. Don't get me wrong, it works great with electronics or FMCG but when we're talking about complex services and solution, I'm really not sure it's the right path. However, if you missed an important pain point on your first call with the once warm prospect, then by all means make sure you show you can indeed solve it this time. One thing I do think is useful is highlighting new features that didn't exist the first time you outreached to your prospect, and that might help him now. Just make sure you don't sound desperate, people don't like to be pressured to buy.
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Pablo Ángel
Si te da miedo vender para ganar dinero, NO entres en vendemente.com / Fundador y mentor de 𝗩𝗘𝗡𝗧𝗔𝗦 y 𝗖𝗢𝗣𝗬𝗪𝗥𝗜𝗧𝗜𝗡𝗚 de vendemente® / Envío 1 EMAIL DIARIO con consejos para vender más 👇 / Consultor SAP
Siempre hay que aportar algo nuevo a la mesa. Algo que realmente resuene con las necesidades actuales del cliente y le demuestre que no solo quieres vender, sino ayudar.
Timing can play a significant role in why a lead has gone cold. Perhaps they were initially interested but weren't ready to make a decision or had other priorities at the time. Reach out with a friendly check-in to see if their situation has changed. This can open the door to renewed conversations without making them feel pressured. It's important to be respectful of their time and let them guide the pace of the interaction.
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Pablo Ángel
Si te da miedo vender para ganar dinero, NO entres en vendemente.com / Fundador y mentor de 𝗩𝗘𝗡𝗧𝗔𝗦 y 𝗖𝗢𝗣𝗬𝗪𝗥𝗜𝗧𝗜𝗡𝗚 de vendemente® / Envío 1 EMAIL DIARIO con consejos para vender más 👇 / Consultor SAP
A veces, el tiempo lo es todo. Un no ahora no significa un no para siempre. Revisar con tacto y en el momento adecuado puede convertir un no en un sí.
Social proof can be a powerful tool in rekindling a cold lead's interest. Share testimonials, success stories, or reviews from other customers who have benefited from your product. Seeing that others have had positive experiences can help build trust and credibility, which might be just what your lead needs to feel confident in moving forward with your product.
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Nymrod Confino
Account Manager @ Teleperformance | No, we're not just a call center | Yes we're hiring | 🎗️
Precision and accuracy. This is what you actually need here. Social proof is nice but have a look at those similarly same outcomes, formulated in 2 different ways: 1. "Our client needed to recruit a lot of reps in a very short period of time, and we managed to deliver everything as planned" 2. "Microsoft were expecting a ~400% increase in support requests after the release of their new LLM. We managed to ramp our team of CSRs up, successfully recruiting and training +300 FTEs in less than a month" The second version shows you know your stuff. That's how you build trust. And trust is why prospects buy from you.
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Pablo Ángel
Si te da miedo vender para ganar dinero, NO entres en vendemente.com / Fundador y mentor de 𝗩𝗘𝗡𝗧𝗔𝗦 y 𝗖𝗢𝗣𝗬𝗪𝗥𝗜𝗧𝗜𝗡𝗚 de vendemente® / Envío 1 EMAIL DIARIO con consejos para vender más 👇 / Consultor SAP
Las recomendaciones de otros son oro. Mostrar cómo otros han tenido éxito con tu producto puede ser el empujón que necesita alguien para decidirse.
If your previous attempts to connect were through email and went unanswered, consider changing the communication medium. A phone call, LinkedIn message, or even a handwritten note can stand out and show your dedication to reconnecting. Different forms of communication can break through the noise and demonstrate your willingness to go above and beyond to meet their needs.
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Nymrod Confino
Account Manager @ Teleperformance | No, we're not just a call center | Yes we're hiring | 🎗️
I'd you told me there are SDRs out there who use only one channel, I wouldn't believe you. But if it's how you work – wtf mate? Personally I'm a big fan of video messages and cold calls. Video messages help prospects put a face to a random profile, and see for themselves you're actually talking to them specifically, and not to hundreds of anonyms in your campaign list. Cold calls – when done right, are brutally effective. Whatever you do, just make sure you meet your prospects where they are, but also where they dont expect you ti be.
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Luiz Gustavo Faleiros
Gerente de Projetos na VOCOM Brasil | Relationship Building, People Management
Como gestor de equipe sempre faço isso, ou melhor ainda troco de consultor, as vezes sinto que a pessoa só não foi com a minha cara, não gostou da minha voz ou tem mais facilidade em negociar com alguém do sexo feminino, então sempre quando um lead não responde aqui na minha equipe fazemos essas “trocas” para tentar reaquecer
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Hooman Khoramshahi
Founding Sales @ Rain ⛈️ || Hassle-free FP&A for SMBs & Startups
If a lead who showed genuine interest in your product or service has gone cold, there's often a reason why (objection) beyond them just being busy. The only way to reignite the opportunity is to figure out what this is. If following up by email isn't working, pick up the phone and call them. Once you've figured out the reason (or were unable to, but can guess based on the context), put them in a multi-touch sequence that addresses their objection/concern and offers value.
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