What are the best ways to engage a prospect who is interested but not ready to buy?
If you work in outside sales, you know how challenging it can be to keep a prospect engaged until they are ready to buy. You don't want to lose their interest or trust, but you also don't want to waste your time or resources on someone who is not serious. How can you maintain a positive and productive relationship with a prospect who is interested but not ready to buy? Here are some best practices to follow.