What's the best way to find gaps in your SEO content strategy?

Utilisez des outils qui offrent des rendus visuels comme Screaming Frog pour les liens internes, ou Majestic pour les backlinks. Cela vous aidera à voir plus facilement où sont vos lacunes, et travailler dessus.

La base del análisis está en usar las propias herramientas nativas que nos ofrece Google, como Analytics y Search Console. Para revisar etiquetas meta lo mejor es hacer un “site:” en Google y comprobar cómo se está indexando los diferentes contenidos de la web. Con Ahrefs veo cuáles son las URLs que mejor están rankeando y filtro aquellas que tienen sus keywords principales en 2ª página. Analizó qué margen de mejora tienen y las optimizo para que puedan ‘escalar’ a 1ª página, que es donde ya tiene posibilidades de tener tráfico web.

1. Organize your content into categories or topics. Look at the volume of posts/pages in each one. Are some categories light while others are more developed? Gaps likely exist in the lighter areas. 2. Review search rankings in Google Search Console. Are you targeting and ranking for your most important keywords? Or are you missing out on valuable terms your audience is searching? 3. Review search rankings in Google Search Console. Are you targeting and ranking for your most important keywords? Or are you missing out on valuable terms your audience is searching? 4. Analyze click-through rates on search engine results pages. Low CTRs may mean your titles/descriptions need optimization.

Personally love using tools like SEMrush and AHREFs to assess competing domain keyword/content gaps (both indirect and direct competitors). HOWEVER, that's just one part of the journey. If you only pay attention to what they're doing, you'll miss opportunities. Yes, you'll likely want to do a better job on topics/keywords they are targeting, but also find areas they haven't tackled. Gather topic and keyword data from multiple tools and plugins, PAAs, and so on. Some of the best gap ideas come from truly learning the subjects and actually reading content and following the rabbit hole. And I still love interviewing target audience members to get their pain points and perspectives.

📌 I that could help someone. If you have already done keyword research, this step will be familiar to you. Specifically, you can look at where your competitors are ranking (using tools like SEMrush or Ahrefs) and which content is bringing them the most traffic. Then, compare this content to your business objectives. If there's a match, then you can position yourself on that keyword.

A word of caution here. Researching your competitors' content requires more than just mimicking what you see on their digital assets. Find what is missing from it and then capitalize on that to fill in the gap and provide value to your target audience.

Hay muchas herramientas para investigar a la competencia y ‘robarles’ palabras clave y tráfico web. Ahrefs y SEMrush son dos de ellas, con las que puedes extraer un gap o brecha de keywords, para así ‘cruzar’ y comparar qué palabras clave tienen ellos posicionadas y nosotros no.

1. Make a list of your top 3-5 competitors in your niche. Identify both direct competitors and alternatives your audience may turn to. 2. Search for your target keywords in Google and analyze what content of theirs ranks on page 1. Study those pieces in depth. 3. Use SEMrush or Ahrefs to analyze their organic keywords and traffic sources. Look for high volume keywords they rank for that you don't. 4. Compare their website category structure to yours. Are entire sections or content types missing from your site? 5. Look for widely shared resources like guides, ebooks, quizzes, case studies that you lack equivalents of.

From my experience, customer searches change weekly based on your niche. Understanding current market trends is crucial for crafting content. Many focus too much on tailoring content, but simplicity is key for offering informative content over a sales pitch. Start by using Google Analytics to grasp your audience's region and interests. Develop a keyword map with at least 5 sub-keywords for your main topic. Utilize tools like answerthepublic.com for targeting by keyword and region without cost.

As an SEO & case study copywriter—talking with the intended audience is always where I start! What questions are they asking? If you Google the same queries are you finding answers? No?... That's a content gap! And it's just begging you to fill it. This actually happened to me last week. A client wrote with a question about blogs. I did my own brief research, but kept coming up empty. So... I created content to answer her question! Boom! Content gap filled.

Usar Answer the Public es muy útil para extraer un listado de preguntas frecuentes que se hace tu público en torno a un tema principal. La mayor parte de ellas deberían comenzar por “qué, para qué, cómo, crear,…” y demás raíces de tipo interrogativo. Con DinoRANK también puedes extraer una jerarquía de contenidos derivados de una idea o tema principal.

1. Check review sites and brand mentions to see what people like/dislike or find lacking about your content. 2. Conduct surveys and interviews with customers focused specifically on their content needs and preferences. 3. Examine your most exited pages. That content isn't resonating, so improve it or create alternatives. 4. Build user personas based on analytics data to create hypothetical customers. Tailor content to their needs. 5. Go undercover and interact in communities, forums and groups related to your industry. Observe conversations and pain points. 6. Look at competitor sites and social media. What content are readers engaging with that you could create a better version of?

When prioritizing content gaps, consider both relevance to your audience and potential impact. For instance, if a gap relates to a commonly searched keyword your competitors haven't addressed, it holds high potential. Similarly, if it aligns with a key pain point your audience mentions frequently, it's highly relevant. By prioritizing gaps that score high on both metrics, you can ensure your content strategy addresses the most valuable and impactful topics. Example: During competitor analysis, you discover a gap related to "best eco-friendly cleaning products". This topic aligns perfectly with your audience's growing interest in sustainable living and sees high search volume, making it a prime candidate for content creation.

To carry out a quality content gap analysis, you need to first consider what keywords you are ranking for. You need this information to avoid potential keyword cannibalisation. Then look at desirable keywords and content areas -- look at what your competitors are producing and what's performing well. Look at what your target audience is reading and what content is being created by notable publications in your sector. Find out what your target audience is searching for. Be sure to consider trending and upcoming topics as well as evergreen material for maximum impact. As well as the obvious tools, like SEMrush, GSC and GA4, you might also want to look into tools like BuzzSumo to see what's being shared well on social media.

Create new content by setting up Google News alerts for specific topics or keywords. That way you can ensure you fill the content gaps others are jamming. A news story can inspire a deeper dive into a subject.

Fill SEO content gaps Create or update content for identified needs. Plan with tools like HubSpot, CoSchedule, or Trello. Edit with Hemingway, Grammarly, or Copyscape for SEO and readability. Measure and optimize content performance using initial tools.

Aquí mi pequeño consejo es que busques en el propio Google la raíz de la palabra clave principal y anotes todas aquellas sugerencias que te ofrezca la funcionalidad de ‘autocompletar’. Todas ellas serán palabras claves de tipo Long tail con poca volumen de búsquedas, pero que suponen también una brecha de contenido, es decir, será palabras claves que pueden dar lugar a contenidos de tu blog, que al no tener demasiados volumen de búsquedas a buen seguro que tu competencia aún no ha tratado.

When it comes to content gaps and keywords, it's important to pick the battle that you can win. A content gap strategy that works very well is to go after keywords that domains with lower DR (Domain Rating) scores are ranking on the 1st page and you are not.

You need to have regular content audits and conduct in-depth keyword research and social listening. This will help identify the failed marketing goals. If this feels overwhelming, your best bet it outsourcing to experts.