How would you revamp your employer branding strategy to attract diverse global talent?

1 Analyze Current

Before embarking on a revamp, take a hard look at your current employer branding strategy. What messages are you sending to potential candidates? Are they reflective of a diverse and inclusive workplace? Conducting an internal audit of your company's culture, values, and external communications will highlight areas for improvement. This initial step is about self-reflection and setting a baseline from which to grow.

2 Define Objectives

Once you've analyzed your current standing, clearly define what you want to achieve with your revamped branding strategy. Are you looking to increase diversity in certain departments or leadership roles? Perhaps you're aiming to become an industry leader in gender equality or cultural inclusivity. Having specific, measurable objectives will guide your strategy and help you track progress.

3 Craft Messaging

Your employer brand messaging should resonate with the diverse audience you aim to attract. This means creating content and narratives that showcase your company's commitment to diversity, equity, and inclusion (DEI). Highlight real stories of employees from different backgrounds thriving within your organization. Authenticity in your messaging is key to building trust with potential candidates.

4 Leverage Channels

To reach a global audience, you must leverage the right channels. Social media platforms, professional networking sites, and job boards are all effective in different ways. Tailor your content to suit each platform and consider the cultural nuances that might affect how your message is received. Engaging with global talent where they are already active increases your chances of being noticed.

5 Foster Inclusion

Attracting diverse talent is one thing, but ensuring they feel welcome and valued is another. Your employer branding must extend into the actual workplace experience. Foster an inclusive environment by implementing policies and practices that support diversity. From flexible working arrangements to diversity training programs, show that your commitment to DEI extends beyond just recruitment.

6 Evaluate Impact

Finally, it's important to regularly evaluate the impact of your revamped employer branding strategy. Collect feedback from new hires, especially those from underrepresented groups, to understand their perception of your brand. Use this feedback to make continuous improvements. The goal is to create a virtuous cycle where your employer brand becomes increasingly attractive to diverse global talent.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?