How do you use video and live streaming to showcase your company culture and values?
Video and live streaming are powerful tools for social recruiting, as they can help you showcase your company culture and values to potential candidates. But how do you use them effectively to attract and engage talent? Here are some tips and best practices to help you create and share compelling video and live streaming content for your recruitment marketing campaign.
Before you start creating video and live streaming content, you need to choose the right platforms to reach your target audience. Depending on your industry, niche, and employer brand, you may want to use different social media channels, such as LinkedIn, Facebook, Instagram, Twitter, YouTube, or TikTok. Each platform has its own features, formats, and algorithms, so you need to adapt your content and strategy accordingly. For example, LinkedIn is more suited for professional and educational videos, while Instagram and TikTok are more popular for creative and fun videos.
Once you have chosen your platforms, it is time to plan your video and live streaming content and goals. Think about what you want to achieve with the content, such as raising awareness, generating interest, or driving action. Determine the message and tone that will resonate with your ideal candidates. Examples of video and live streaming content that can showcase your company culture and values include employee testimonials and stories, behind-the-scenes and day-in-the-life videos, Q&A sessions with hiring managers or leaders, webinars and workshops on relevant topics, product demos and launches, company events and celebrations, and social impact and CSR initiatives.
In order to create video and live streaming content that effectively showcases your company culture and values, it is essential to be authentic and engaging. You want to demonstrate to your audience what makes your company distinct, the values you stand for, and the benefits you offer to employees. Additionally, you need to capture their interest, arouse their curiosity, and motivate them to interact with you. To be authentic and engaging with your video and live streaming content, consider using real employees and leaders as spokespeople instead of actors or influencers. Incorporate your personality and humor rather than just facts and figures. Utilize storytelling and emotion instead of logic and data. Speak with clear and concise language rather than jargon or buzzwords. Incorporate visuals and sounds in addition to text and voice. And ask questions while inviting feedback instead of merely broadcasting information.
Once you have created your video and live streaming content, you need to optimize and promote it to ensure maximum reach and impact. To make sure that your content is easily found, watched, and shared on the chosen platforms, you should use relevant keywords, hashtags, and tags. Additionally, catchy titles, thumbnails, and captions can help attract clicks and views. Utilize calls-to-action and links to direct your audience to the next step. With analytics and insights, you can measure performance and optimize your strategy. Cross-posting and embedding can help share content across multiple platforms while employee advocacy and influencer marketing can expand reach and credibility. By following these tips, you can create engaging video and live streaming content that will help you in social recruiting campaigns.
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