How do you update and maintain your social recruiting resume to reflect your current skills and projects?

1 Choose the right platforms

Not all social media platforms are created equal when it comes to social recruiting. Depending on your industry, target audience, and personal brand, you may want to focus on different platforms that suit your goals and style. For example, LinkedIn is the most popular and professional platform for social recruiting, where you can highlight your work experience, education, skills, endorsements, and recommendations. Twitter is a great platform for sharing industry news, insights, and opinions, as well as engaging with influencers and hashtags. Facebook and Instagram can help you showcase your culture, values, and personality, as well as your projects and achievements. You may also want to consider niche platforms like GitHub, Behance, or Medium, where you can showcase your portfolio, code, or writing samples.

2 Optimize your profiles

Once you have chosen the platforms that you want to use for social recruiting, you need to optimize your profiles to make them attractive, relevant, and consistent. This means using a professional and friendly photo, a catchy and informative headline, a clear and concise summary, and keywords that match your skills and industry. You also need to make sure your profiles are complete, up-to-date, and aligned with your resume. For example, you should update your work history, education, skills, certifications, and awards regularly, and make sure they match the information on your resume. You should also check your privacy settings and make sure your profiles are visible and accessible to potential employers and recruiters.

3 Showcase your skills and projects

One of the best ways to demonstrate your social recruiting skills and projects is to use the features and tools that each platform offers. For example, you can use LinkedIn to publish articles, join groups, participate in discussions, and share testimonials. You can use Twitter to tweet about your industry trends, best practices, and tips, as well as retweet and comment on relevant posts. You can use Facebook and Instagram to post photos and videos of your events, campaigns, and achievements, as well as tag and mention your colleagues and clients. You can also use niche platforms to upload your work samples, code snippets, or blog posts, and link them to your other profiles. The key is to be active, authentic, and engaging, and to showcase your value and results.

4 Engage with your network

Social recruiting is not only about broadcasting your skills and projects, but also about building and nurturing relationships with your network. This means following, liking, commenting, sharing, and messaging people who are relevant to your industry, role, or goals. You can also reach out to people who can help you with referrals, introductions, or feedback, such as former colleagues, clients, mentors, or peers. You can also join and contribute to online communities, forums, and events that are related to your niche, interests, or challenges. The goal is to be helpful, respectful, and genuine, and to establish yourself as a credible and trustworthy social recruiter.

5 Monitor and improve your performance

Finally, you need to monitor and improve your performance as a social recruiter by tracking and analyzing your metrics and feedback. You can use the analytics tools that each platform provides, such as LinkedIn Insights, Twitter Analytics, or Facebook Insights, to measure your reach, engagement, impressions, clicks, and conversions. You can also use third-party tools like Google Analytics, Hootsuite, or Buffer, to track your traffic, referrals, and conversions from your social media profiles to your resume or website. You can also ask for feedback from your network, clients, or employers, to find out what they think of your social recruiting resume and how you can improve it. The idea is to identify your strengths and weaknesses, and to optimize your strategy accordingly.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?