Last updated on Jun 15, 2024

Here's how you can use emotional intelligence to foster trust with clients as a sales professional.

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Emotional intelligence (EI) is the ability to perceive, understand, and manage your own emotions and the emotions of others. In sales, EI can be a powerful tool to build rapport with clients. By being empathetic and responsive to their emotional cues, you can foster a sense of trust and understanding that goes beyond the transactional nature of a sale. This involves active listening, showing genuine interest in their needs, and demonstrating emotional awareness in your interactions.