What do you do if your Social Selling efforts are not generating results?

If your Social Selling efforts aren’t yielding the desired outcomes, then it's time to refine your approach. Quality Over Quantity: Rather than blasting generic messages to a large audience, focus on developing one-on-one relationships with prospects. Engage in meaningful conversations that lead to sales opportunities. Attention and Knowledge: Leverage your existing relationships, attention, and specialized knowledge. Use these infinite resources to secure more people to talk to, identify sales opportunities, and gather relevant information. Track Metrics: Monitor engagement, connections, and conversations resulting from your social selling activities. Understand what’s working and adjust your approach accordingly.

The minimum you can do is set yourself a bar - what are you expected to deliver? Set some goals you can reach and take it day by day from there.

Wichtig ist aus unserer Erfahrung, dass die Ziele nicht nur die reine Anzahl an Leads enthalten, sondern vor allem auch die Intensität der Beziehungen und die Qualität der Zielgruppe. Direkt verkaufen zu wollen ist meist der falsche Weg. Daher sollten die Ziele in Phasen unterteilt sein. 1. Phase 1: Vernetzungsziele - ich möchte bis XY - Anzahl Zielgruppe vernetzt haben. 2. Phase 2: Ich möchte mein Engagement auf die XY Anzahl Posts die Woche, um XY steigern. 3. Phase 3: Ich möchte XY Anzahl Kontakte, die mit meinem Content interagieren individuell anschreiben, um Termine zu bekommen. 4. Phase 4: Ich möchte XY % Abschlussquote.

Si tus esfuerzos de Social Selling no están dando resultados, puedes mejorar tu perfil, crear contenido valioso, interactuar más activamente, segmentar tu audiencia, medir y ajustar tus estrategias, y explorar nuevas plataformas. La clave está en la consistencia y la paciencia para ver resultados a largo plazo.

Se seus esforços de Social Selling não estão gerando resultados, é crucial revisar sua estratégia e táticas. Analise cuidadosamente seu conteúdo e engajamento, buscando formas de torná-los mais relevantes e autênticos para sua audiência. Priorize a construção de relacionamentos genuínos, expandindo sua rede e buscando oportunidades de interação significativa. Além disso, analise regularmente suas métricas de desempenho e solicite feedback para informar ajustes necessários. Persistência, experimentação e aprendizado contínuo são fundamentais para alcançar sucesso no Social Selling.

Die Profiloptimierung wird sehr unterschätzt. Alleine ein guter Slogan - der eine echte Hilfestellung an die Zielgruppe beschreibt, kann die Annahme der Vernetzungsanfragen um mehr als das doppelte steigern. Das professionelle Profilfoto und der Header (Hintergrundbild) müssen dazu im Einklang stehen und professionell sein. Das sind mal die Basics im Profil.

Your social media profiles play a crucial role in your social selling strategy. Treat them like virtual resumes and business cards that leave a lasting impact on potential clients. One more, make sure to keep your content fresh with valuable posts, articles, and industry updates.

Your social media profiles are more than just digital representations, they serve as powerful tools for building your brand and making an impression on potential clients. That's why it's vital to conduct a comprehensive audit of your profiles, ensuring they showcase your unique value proposition, expertise, and personality. Begin by optimizing your profile picture, headline, summary, and bio, highlighting your skills, achievements, and testimonials. Utilize relevant keywords and hashtags, include a clear call to action and contact information, and regularly update your content to captivate your target audience. Additionally, review your privacy settings to ensure that your profiles are visible and easily accessible to the right people.

Antes de tudo, nosso objetivo é que nossos prospect e clientes nos vejam, então é crucial entender quais pontos são importantes para a plataforma (e seu algoritmo) para entrega do perfil e conteúdo. Além disso, deixe todas as informações claras e agregue o máximo de valor possível, seja claro e objetivo.Mantenha uma linguagem de marca consistente, cores e estilos visuais em todas as redes para reforçar sua identidade online.

Tus perfiles en las redes sociales son tu carta de presentación en línea. Asegúrate de que estén optimizados para destacar tu propuesta de valor y generar interés en tu audiencia objetivo.

Para que seus conteúdos nas redes gerem receita, você deve seguir um funil de conteúdo. Produza conteúdos que eduquem seu mercado, que gerem valor e necessidade, tudo isso ligado às tendências de mercado e tópicos relevantes para o seguidor. Outro ponto importante é interagir, pesquisar, fazer perguntas e incentivar o feedback, fornecendo insights valiosos.

Für den Content Kalender bietet sich z. B. Notion sehr gut an. Hier kann man Fotos oder Videos direkt einfügen und sich in der Cloud auch mit anderen austauschen. Ein LinkedIn Buddy kann helfen, der die Beiträge überprüft. Man sollte sich jede Woche zwei Posts vornehmen, die Mehrwerte bieten und die Zielgruppe direkt adressieren.

Create content that informs, entertains and motivates your audience, showcasing your proficiency and value. To make it even better, assess the mix and balance of your posts, guaranteeing their quality and relevance. Evaluate their performance, gather feedback and explore opportunities for improvement. Be brave and experiment with different formats and platforms. Plan ahead with a content calendar to maintain consistency and productivity. By following these steps, you enhance your social media content strategy, captivating your audience and establishing yourself as a dependable authority. Let your content sparkle and witness as it sparks connections and propels your social selling journey beyond your expectations!

Revisa el contenido que estás compartiendo en tus redes sociales. Debe ser relevante, valioso y atractivo para tu audiencia. Experimenta con diferentes formatos y temas para ver qué resultado mejor.

Inhalte sind das Herzstück Ihrer Social-Selling-Strategie. Bewerten Sie die Qualität, Relevanz und Leistung Ihrer veröffentlichten Inhalte. Sind sie informativ, unterhaltsam und auf die Bedürfnisse Ihrer Zielgruppe zugeschnitten? Nutzen Sie die 80/20-Regel, um ein Gleichgewicht zwischen wertvollen und werblichen Inhalten zu halten. Ein gut geplanter Content-Kalender kann Ihnen helfen, Themen im Voraus zu organisieren und Konsistenz in Ihrer Kommunikation zu gewährleisten.

Interaction is missed so much in the world of social media. If you're reaching out to accountants, stay up to date with the accounting industry and share valuable insights with prospects. It shows you care and can spare 2 minutes to do some research. Your network is also incredibly important, the more mutuals you have the less you'll be a stranger to someone.

Your social media interactions are key for connecting with prospects and customers, building rapport, trust, and loyalty as well as moving them along the sales cycle. To evaluate your social media interactions, you should monitor mentions and messages, respond to comments and questions, join relevant groups and communities, share valuable insights and resources, and engage in conversations and discussions. Remember to give before you ask, following the rule of reciprocity. Social listening tools can help track and analyze your audience's needs, pain points and interests. Embrace the power of your social media interactions, listen to your audience and create meaningful connections that drive exceptional results.

Kommentare sind hier Der Schlüssel zum Erfolg. Sie schaffen eine starke Bindung und zählen auch für den Algo weit mehr als die reinen Likes. Daher sollte man das Engagement nicht nur unter seinen eigenen Posts bewerten, sondern auch bei anderen Beiträgen selbst aktiv sein.

É fundamental criar uma estratégia para gerenciar e otimizar essas interações de forma eficaz. Isso inclui estabelecer padrões para o tempo de resposta, personalizar as respostas, e garantir consistência e autenticidade em todas as interações. Aproveite as ferramentas de automação e gerenciamento de relacionamento com o cliente (CRM) disponíveis no mercado para organizar e acompanhar as interações, garantindo que nenhum cliente seja deixado para trás.

Interaktion ist der Schlüssel zum Aufbau von Beziehungen durch Social Selling. Überprüfen Sie, wie aktiv und effektiv Sie mit Ihrer Community interagieren. Reagieren Sie zeitnah auf Kommentare und Nachrichten? Beteiligen Sie sich an relevanten Gesprächen? Nutzen Sie Social-Listening-Tools, um die Bedürfnisse und Interessen Ihrer Zielgruppe besser zu verstehen und darauf einzugehen. Ein proaktiver Ansatz kann die Sichtbarkeit und das Engagement erhöhen.

Ter ferramentas e plataformas para gerar e analisar métricas e indicadores é importante. Outro ponto é acompanhar de perto as tendências do mercado e as mudanças no comportamento do consumidor permitindo uma resposta rápida e eficaz, garantindo que sua estratégia permaneça relevante e alinhada com as necessidades do seu público-alvo. Esteja disposto a adaptar suas estratégias com as mudanças que ocorrem.

By carefully examining your goals, metrics, profiles, content and interactions, you can pinpoint your strengths and weaknesses in social selling. This analysis helps you identify areas for improvement. To enhance your strategy, consider setting new or revised goals and metrics, updating or redesigning your social media profiles, refining your content, diversifying your interactions and trying out new tactics and tools. Regularly monitor and evaluate your social selling results and don't hesitate to seek feedback and advice from peers, managers and mentors. Embrace the opportunity for growth and ongoing development.

Adjustments can go an extremely long way in terms of how you come across people and how you're doing your job. Re-evaluate your page and see if you can make any minor changes that might improve how you come across to prospects. It's good to journal your work and keep track of your progress, so it's easier to identify any gaps in your strategy.

Es bietet sich an, verschiedene Postingarten und Themeninhalte auszuprobieren, um für sich selbst die eigene "Sprache" zu finden und auch zu merken, was die Zielgruppe tatsächlich interessiert. Tools stellt z. B. Britta Behrens als Top Expertin öfters vor. Man sollte sich einfach ein wenig über den Tellerrand hinaus informieren.

Don't be afraid to adapt your strategy based on your findings. A/B test different content formats, posting times, and calls to action to see what works best.

Track Your Results: Monitor key metrics like engagement rates, reach, and website clicks to understand what content resonates with your audience.

Não desista se os resultados não vierem no curto prazo. Seu posicionamento costuma ser um ativo de juros compostos, e seguramente chegará a alguém em algum momento. O que vale é revisar a estratégia de social selling - mas praticá-lo deve ser um ato constante!

En plus des aspects mentionnés ci-dessus, assurez-vous de surveiller régulièrement vos performances et d'adapter votre stratégie en fonction des évolutions du marché et des besoins de votre public cible. N'hésitez pas à solliciter des retours d'expérience de vos collègues ou de professionnels du secteur pour obtenir de nouvelles idées et perspectives.