You're navigating the social selling landscape. How do you tailor your content for maximum impact?

Effectively navigating the social selling terrain necessitates a calculated approach to content customization for optimal impact. Some ways are: 1. Understand Your Audience 2. Segment Your Audience 3. Personalize Your Content 4. Leverage Different Content Formats 5. Create Value-Driven Content 6. Engage with Your Audience 7. Use Storytelling 8. Optimize for Each Platform 9. Incorporate User-Generated Content 10. Use Data and Analytics 11. A/B Test Your Content 12. Be Consistent 13. Stay Authentic Tailor content, use diverse formats, leverage UGC, storytelling, data, and consistency to boost sales and build trust in social selling.

Understanding your audience is crucial in the social selling landscape. Start by identifying their demographics, interests, and pain points. Utilize analytics tools to gather insights about their behavior and preferences. Engage with them through surveys and feedback to refine your understanding. This knowledge allows you to create content that resonates with your audience, addressing their specific needs and building trust. Tailoring your content to your audience ensures it is relevant, valuable, and more likely to drive engagement and conversions.

To get more traction, make sure you put yourself or anyone representing the business as a host, playing the role of delivering the content. Provide an education about the common myths or mistakes made by customers in your respective field Shoot the video in the store or office premises to express the geniality Provide a call of action for every content you post

The thing about content that people that have completed a certification in social selling understand is that content creation is a strategy and not a tactic. Content is a sales tool to allow you to get conversations, because of course, conversations create sales. As part of our social certification backed by the Institute of Sales Professionals (ISP) we teach and coach, how to create a type of content mix, how to create content that makes an impact and how to create content that creates engagement and therefore conversations. Critical not only is it that you create great content but you also understand how to harvest the engagement.

Social selling is about developing genuine relationships within our industry. For that, it is crucial to align with the history of the people we contact and empathize with their interests to explore their real needs. Comprehensive preparation is essential to understand the project they are diving into. The messages I usually draft, at least the first one, are never about myself or the services I offer. They are always something related to the recipient that leads to opening a conversation. The art of asking questions and demonstrating that I know them is a strategy I usually apply. Whether the conversation has led to a more business-related meeting or not, I always follow them and their company page, maintaining regular contact.

Crafting your message involves clear and compelling communication that speaks directly to your audience's needs and desires. Use a conversational tone that reflects your brand's personality. Highlight the benefits of your product or service rather than just the features. Incorporate storytelling techniques to make your message more relatable and memorable. Ensure your content is visually appealing with high-quality images and videos. A well-crafted message captures attention, fosters emotional connections, and encourages action.

El tono en los contenidos es importante. Bajo mi punto de vista son más impactantes los conetnidos sobre el conocimientop que los contenidos promocionales. Con la publicación de contenidos de conocuimiento consigues que tu cliente te perciba cómo una persona de valor, con los segundo te rechaza por considerarte una persona que solo quieres "colocar"tu producto.

1) Top of the Funnel (Awareness): Focus on broad, engaging content that introduces potential customers to your brand. LinkedIn's algorithm values content diversification, so avoid talking directly about your services. Instead, leverage thought leadership and storytelling to share insights, industry trends, and educational content. 2) Middle of the Funnel (Consideration): Here, your audience is already aware of your brand and is considering their options. Share content that addresses specific pain points and offers solutions. 3) Bottom of the Funnel (Decision): Provide detailed content that helps them take the final step, such as product demos, testimonials, and detailed feature comparisons.

I think this is fundamental. My favourite exercise I do with people I call the 'Digital Persona'. Essentially its a bunch of qualitative questions that are extracted to present 4 key elements of how you will present your message. 1) Expert Insights 2) Unique Perspectives. 2) Relatable Values 3) Familiar Stories. From there you craft your core message around these 4 elements to make you and your message stand out from the competition.

Your content should provide value by solving problems, sharing insights, or inspiring action. Avoid overly promotional language; instead, weave your offerings into a larger narrative. This approach builds trust and positions your products or services as solutions within that story, making your content more relatable and impactful.

Optimizing your content for different social media platforms is essential for maximum impact. Each platform has its unique audience, format, and algorithm. Tailor your content to fit the specific requirements and best practices of each platform. For example, use short, engaging videos for Instagram, professional and informative posts for LinkedIn, and quick, catchy updates for Twitter. Utilize platform-specific features like hashtags, stories, and live sessions to enhance visibility. Regularly analyze performance metrics to refine your strategy and ensure your content reaches its full potential.

Cada cosa en su sitio y un sitios para cada cosa. Cada plataforma tiene sus espacios y sus códigos de publicación de contenidos. La utilización adecuada de de cada espacio en la publicación de contenidos hace que el alacance del contenido sea mayor y más adecuado.

Optimizing content for different social platforms is crucial for effective social selling. - LinkedIn thrives on professional, insightful content; think in-depth articles and case studies. - Instagram demands visually engaging content; leverage high-quality images and short videos. - Twitter is ideal for quick updates and real-time engagement. - Facebook allows for a mix of content types, including long-form posts and interactive polls. - TikTok is perfect for creative, short-form videos that capture attention quickly. Tailoring your content to each platform's unique strengths ensures maximum engagement and impact.

Tailor your content to fit the strengths of each social platform. LinkedIn favors professional, in-depth articles or case studies, while Instagram prefers visually appealing content. Use short-form videos, long-form articles, or interactive polls depending on the platform to ensure your content engages effectively with your target audience.

I first started writing on X. I later moved to LinkedIn. On X, you need to be short, punchy, and concise because you have limited character counts (280 characters). The people on the platform are also more informal. A casual tone and purposefully messing up grammar is part of the platform. But on LinkedIn, you have the space to elaborate. So you can create longer-form content. And the people on the platform tend to be more white-collar, professional workers. So it's better to use more formal and respectful language. Both X and LinkedIn are text-first platforms. That means any media you use (visuals, images, videos) should be supplementary, not primary.

I frequently use the phrase "make social media social again" as a joke. But I mean it quite literally. If all you do is post into the void, you will not get the most of your experience on LinkedIn. Instead, you need to follow thought leaders in your space, connect with peers, engage with posts that are about your area of expertise, and share your unique insights. It's how you grow your network and your influence. Want more people to comment on your posts? Comment on theirs. People follow the Law of Reciprocity. So make social media social again.

Ensure your engagement is consistently targeted to your ICP.. Think about the following (not exhaustive). 1) What geography do I sell into? 2) What industry vertical am I speaking to? 3) What are my clients key contacts roles? From there, prospect, ring their bell and engage consistently with your ICP.

CONSISTENCY in engagement is key. Encourage interaction by asking questions or prompting discussions in your content. Respond to comments and messages promptly to show you value your audience’s input. Regular engagement boosts visibility and helps build a loyal community around your brand.

This is where people tell you to make sure your engagement is targeted to potential clients. Thanks for the amazing insight…😞 As a Social Seller you need to get above this and thunk holistically. Your Social Selling networks and communities should be rich and diverse. They need to include those potential client but think wider. To become the leading Technical and Commercial Digital Influencer in your sectors you need partners, suppliers, influencers and amplifiers… You need a wide mix of the right kind of people to be good at Social Selling, when you bring them all into your network you will see the benefits of real Digtial communities. Create an active and dynamic digtial network that is helping you and, that you are helping.

Every week, I review analytics from the past week. I look for trends: • What performed best? • What performed worst? • What did I think would perform well but didn't? Then what I do is double down on the winners and cut out the losers. For example, if I notice that 3 highest performers of my last 10 posts are all stories... guess what I'm going to do? I'm going to write more stories. Some of the key metrics to look out for: • Impressions • Profile visits • Link clicks • Inbound DMs • Likes and comments None will tell you everything but in combination they'll tell you a lot.

The thing about content that people that have completed a certification in social selling understand is that content creation is a strategy and not a tactic. Content is a sales tool to allow you to get conversations, because of course, conversations create sales. As part of our social certification backed by the Institute of Sales Professionals (ISP) we teach and coach, how to create a type of content mix, how to create content that makes an impact and how to create content that creates engagement and therefore conversations. Critical not only is it that you create great content but you also understand how to harvest the engagement.

Es fundamental analizar las estrategias de contenido que utilizamos para asegurar que sean efectivas y cumplan con nuestros objetivos. El análisis nos permite entender qué tipo de contenido resuena mejor con nuestra audiencia, qué canales son más efectivos y cómo podemos mejorar continuamente. Esto no solo optimiza nuestras campañas de marketing, sino que también maximiza el retorno de la inversión al adaptar nuestras estrategias según los datos obtenidos. #EstrategiaDeContenido #MarketingDigital #AnálisisDeDatos #OptimizaciónDeCampañas

It's essential to remember that not all storytelling needs to tie directly to your business or products. Sharing life experiences and personal stories can resonate deeply with the human buyer, humanizing your brand and making you more approachable. This type of content builds authentic connections and trust, which are crucial for long-term relationships. Embrace a mix of professional and personal narratives to engage your audience on multiple levels and create a well-rounded, relatable brand presence.

The thing about content that people that have completed a certification in social selling understand is that content creation is a strategy and not a tactic. Content is a sales tool to allow you to get conversations, because of course, conversations create sales. As part of our social certification backed by the Institute of Sales Professionals (ISP) we teach and coach, how to create a type of content mix, how to create content that makes an impact and how to create content that creates engagement and therefore conversations. Critical not only is it that you create great content but you also understand how to harvest the engagement.

El storytelling es una herramienta poderosa en marketing que utiliza narrativas para conectar emocionalmente con el público. Al contar historias auténticas y relevantes, las marcas pueden captar la atención, transmitir valores y crear una conexión duradera con sus clientes. Esta técnica no solo entretiene, sino que también educa y persuade, ayudando a las empresas a diferenciarse y dejar una impresión memorable en su audiencia. #Storytelling #MarketingDigital #ConexiónEmocional #MarcaPersonal