How would you address a situation where consumer insights suggest a major shift in brand positioning?
When consumer insights reveal the need for a significant shift in your brand positioning, it's a clear sign that your audience's perceptions and needs have evolved. This is a pivotal moment for your brand, as it requires a strategic approach to realign your brand's identity with the expectations of your target market. Embracing this change can be daunting, but it's also an opportunity to rejuvenate your brand and ensure its continued relevance in a competitive market.