How do you show the value of your social media samples?

1 Identify your goals

Before you select your social media samples, you need to define what you want to achieve with your portfolio. Are you looking for a specific niche, industry, or type of client? Are you trying to showcase your creativity, versatility, or expertise? Are you aiming for a certain tone, style, or format? Having clear goals will help you choose the most relevant and impressive samples that match your objectives and audience.

2 Choose quality over quantity

You don't need to include every social media post you have ever created in your portfolio. Instead, focus on the ones that demonstrate your skills, value, and results. Pick a few samples that showcase your best work, such as original content, engaging captions, eye-catching visuals, or effective calls to action. Avoid samples that are outdated, irrelevant, or poorly executed. You can also group your samples by category, such as platform, topic, or campaign, to make them easier to navigate and compare.

3 Provide context and metrics

To show the value of your social media samples, you need to provide some context and metrics that explain how and why you created them, and what outcomes they generated. For example, you can include a brief summary of the project, the client, the target audience, the strategy, the tools, and the challenges. You can also share some quantitative and qualitative data that measure the performance and impact of your samples, such as reach, engagement, conversions, feedback, or testimonials. Make sure to use reliable and relevant sources and tools to collect and analyze your data.

4 Use a professional format

The way you present your social media samples can also affect how they are perceived and evaluated. You want to use a professional, consistent, and attractive format that showcases your work in the best possible light. You can use a website, a blog, a PDF, or a slide deck to create your portfolio, depending on your preference and purpose. You can also use screenshots, links, videos, or embeds to display your samples, as long as they are clear, functional, and accessible. You can also add your contact information, your bio, your services, or your testimonials to enhance your credibility and personality.

5 Update and customize your portfolio

Your social media portfolio is not a static document that you can create once and forget about. You need to update and customize it regularly to reflect your current skills, value, and goals. You can add new samples that showcase your latest work, achievements, or trends. You can also remove old samples that are no longer relevant, effective, or representative of your style. You can also tailor your portfolio to suit different clients, industries, or opportunities, by highlighting the samples that are most aligned with their needs, expectations, or preferences.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?