How can you use social media to stay top-of-mind with prospects and customers?

Being consistent in your posting is also key. To be memorable you need to turn up regularly sharing your insights. Commit to posting - maybe weekly - as the algorithm rewards consistency and it will help you to remain front of mind with your target customers.

The content shared needs to be of high value and there is the need to be consistent when publishing online. I agree with the fact that the content can be of different forms, but the key here is to understand your target audiences and what is that the like to consume in terms of content.

First, make sure you're posting regularly with valuable content that's relevant to your audience. Engage with comments and messages promptly to build relationships. Personalization is crucial – tailor your content to individual interests. Remember to educate and entertain; mix informative and fun content to keep your audience engaged. And finally, stay on top of trending topics and industry news to remain relevant in your followers' minds.

Of course engaging with followers and current connections is great, but also don´t forget to also engage with interesting leads that are out of your radar at a early stage. It is a great ice-breaker and your face will be there in their top of mind once you send a connection request. It will for sure boost the acceptance rate!

Social media is supposed to be social. It´s not a one-way street. With my customers, I always make an engagement plan. A substantial and relevant comment can get more people to notice you than some posts. In addition to that, the comment section of interesting posts in your field can inspire your next post.

On social media is pivotal to engage with your followers and with fellow experts in your field by commenting on their posts too.

Be a patient part of their audience too, or rather, be a equal part of the community. Be visible though, and engage with your words more than with just showing that you have a virtual thumb. Your words could actually show your know-how, personality etc., which could sprout interest towards you too, even if your contribution wasn't anything calculated.

LinkedIn is a human to human channel so showing up as ‘you’ is important. When posting, you’ll get much better engagement if you feature a relevant photo of you with your post. Think about what the underlying story is that you want to tell with your post and photo - about your expertise, values or thoughts. Then it’s not just a meaningless ‘selfie’ post but something that showcases what makes you special or different to others.

In a B2B environment, the key is to treat LinkedIn like a 24/7 trade show that is open 365 days a year. 👉 You showcase your personality every day by interaction (comments) 👉 You showcase your expertise every day by demonstration (posts) 👉 you can communicate with your business partners every day (DMs) The key here is to understand that except for DMs - everybody is watching. My advice: no drama, be helpful, be positive. Lift others up and good things are headed your way, just as in real life. ✅

Your social media strategy is your unique signature in the noisy world of branding and marketing. It's more than just words; it's how you connect, resonate, and stand out with your target audience. When I start with a new customer, we always go back to the base. We create a Strategy, define the Brand Voice, and create a way for them to organise it in a way that is feasible for them to remain consistent. Consistency doesn´t necessarily mean you have to post every day.

It is important to show your audience that you appreciate and from time to time as mentioned here provide them with extra content or info that will solve an issue that they may have. In addition, it is important to keep track not only of the number of followers, their engagement rates too.

I have experience using several types of tools from the most expensive to the cheapest and you can tell the difference I am afraid. People trust more when an employee repost its company posts that a company posting directly, because it helps to humanise the brand.

Well, as I said before it is good to keep an eye on how are you evolving your community around the brand and the level of engagement in the different platforms, as well as to check if the content can be in the long term if it has performed correctly be reused, sometimes is handy too, but failed to do it too often is not positive either so it needs to be balanced.