For the Good of Ontario

Discover the spirit of Sustainability

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A Message from our CEO

"I believe we have a responsibility to use our influence to do good and give back to our province, which is why I am so proud of our Spirit of Sustainability platform, and our ongoing commitments to support the well-being of our communities, minimize our environmental impacts, and lead positive change in the beverage alcohol industry."

- George Soleas
President and Chief Executive Officer


SoS in Action

Good News: Quarterly Newsletter

You are invited to discover our first Good News SoS Quarterly Newsletter and learn how we are making good on our commitments to support the communities where we live and work. The newsletter features a snapshot of donations made in the quarter, charitable partner highlights, in-store fundraising campaign achievements, and new Spirit of Sustainability initiatives.

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Impact Reports

We are incredibly proud to highlight our collective impact through annual SoS Impact Reports. Learn more about how we drive equitable change in our communities by working with Good Partners who share in our vision of creating a more sustainable and inclusive future for Ontario.

Read our 2022/23 Impact Report
Read our 2021/22 Impact Report
Read our 2020/21 Impact Report
Read our 2019/20 Impact Report


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Diversity, Inclusion, Belonging and Equity (DIBE)
at the LCBO

We are committed to building and fostering an employee and customer experience and sense of belonging that is rooted in diversity, equity and inclusion, where employees and customers are heard, respected and valued for their differences and where employees, regardless of their personal characteristics, can achieve their full potential.


Here's to infusing our industry with opportunity

Spirit of Inclusion Initiative

As part of our commitment to Enhance Industry Diversity, we’ve launched the Spirit of Inclusion Initiative. This program is designed to create opportunities for diverse women to enter, advance, and thrive in the beverage alcohol industry. Working with our impact partners, our goal is to increase equitable representation in the winery, brewery, and distillery fields.

Click here to read more about the program, our Impact Partners and how to apply for scholarships, bursaries and mentorship opportunities. 


Our Pillars

Spirit of Sustainability’s efforts focus on three strategic pillars: Good People, Good Planet, and Good Partnerships. Each pillar has clear, enterprise-wide goals that allow us to measure our impact and ensure our efforts are pushing the industry and province forward.


Good People

Our customers, employees and communities are our top priority. Here’s what we’re doing to help improve their health and well-being.



Moderation Mandate

Providing products, information, and the responsible services Ontarians need to make positive drinking choices that support a healthy lifestyle. 

Learn more about our moderation mandate

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Helping Communities Thrive

We’re committed to building communities where everyone has equitable access to the essential resources they need to live happy, healthy lives, regardless of gender, age, sex, race, class, religion, ethnicity, ability, language, sexual orientation or gender identity.


Learn more about how we’re building community



Supporting Engaged Employees

Our employees play an important role in over 660 stores across 300 communities in Ontario. We're committed to empowering them to achieve and exceed their goals, supporting their mental and physical health, and connecting them with our mission and values.


Learn more about Good People

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Good Planet

We care about the environment. These are the steps we’re taking to minimize our impact on the planet.

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Reducing Waste and Energy

We champion innovative practices that reduce our energy use and the amount of waste our business operations and product offerings generate. Want to help? Learn how you can recycle through Bag it Back and Stewardship Ontario.



Creating Responsible Supply Chains

We’re setting environmentally conscious standards across our supply chains to boost efficiencies. For example, our Lightweight Glass Policy plays a key role in cutting our carbon emissions and waste. This policy has caught on around the world, with liquor control boards and wineries around the globe following our lead.

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Good Partnerships

We’re leading by example and teaming up with like-minded partners to foster real positive change in our industry.

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Recognizing Good Partners

We celebrate trade partners and suppliers doing amazing work to promote diversity and inclusion, community investment and sound environmental practices. 




Enhancing Industry Diversity

We utilize our resources to increase opportunities for diversity in the beverage alcohol industry.

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Influencing Industry Standards

We are committed to influencing industry standards and encouraging the beverage alcohol industry to be more environmentally and socially conscious. Our Supplier Code of Business Conduct ensures we will not compromise on this commitment and will only work with suppliers dedicated to doing the same.