Klaviyo SMS

Smarter SMS marketing powered by all your customer data

Join the over 19,000 brands who get even more out of SMS with the Klaviyo unified platform.

Text your way to better results

  • Smarter sending

    Seamlessly use SMS with all your other channels and data for the most personalized customer journeys.

  • Clearer insights

    With more accurate multi-channel attribution and reporting, you can be confident in your wins and opportunities.

  • Faster growth

    Accelerate SMS revenue and list growth with smarter A/B testing, AI-driven optimizations, and easy global expansion.

Smarter sending

All your channels. All your data.

Multichannel flows
Multichannel flows allow you to create a cohesive messaging strategy across channels, triggering the most engaging experience for each customer.

Multichannel segmentation
Avoid the dreaded oversend. Target audiences and deliver more relevant texts with access to data across the entire customer journey.

350+ integrations
Use data from across your entire tech stack to create personalized SMS experiences, like shipping alerts, subscription reminders, and loyalty updates.

Built-in compliance
Send messages confidently, ensuring compliance and building subscriber trust to boost engagement.

Clearer insights

Know your next move

SMS performance dashboard
Track, understand, and optimize your SMS marketing effectively with your one stop for SMS performance insights.

Last-touch multichannel attribution
Know what message sealed the deal. Accurately attribute sales to the last engaged channel, whether it’s email, SMS, or mobile push.

Multichannel performance reporting
Pinpoint your SMS opportunities with a single view of your trends in subscriber growth and engagement across channels.

SMS deliverability hub
Improve deliverability with insights that allow you to optimize in real-time and protect your top-notch sender reputation.

Faster growth

Grow at the speed of AI and automation

SMS Smart Opt-in
Increase SMS sign-ups with distraction-free opt in. With just a click, customers can auto-fill the form with their one-time code and become subscribers—without ever leaving your site.

SMS AI
Use AI to create entire SMS campaigns and to generate SMS replies so you can text your customers back even faster.

Form display optimization
Boost form completions by optimizing when forms appear on your site.

Multichannel A/B testing
Know which channel drives higher engagement and ROI by AB testing channels.

three phones, with the left phone showing a text message for a 15% off purchase for handbags, the middle phone showing an email for 15% off purchase with woman wearing necklace, and the right phone showing a push notification for 15% off
Brands that use Klaviyo for email + SMS see a 19% increase in GMV growth rate*

Brands like yours send smarter and earn more with Klaviyo SMS

Additional SMS marketing resources

Frequently asked questions about SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message. Learn more about SMS marketing.

*Business GMV growth based on data from ecommerce platforms. Other factors may also have contributed to an increase in gross merchandise value (GMV)