In-Store: Deliver an omnichannel experience

In-Store turns the Instacart and Storefront Pro app into a valuable companion for customers before they shop and while in-store, allowing them to create shopping lists, browse flyers and deals, even clip coupons.

In-Store for the Instacart app and Storefront

Now available for IC app and your Storefront or Storefront Pro app, In-Store enables you to deliver personalized experiences to your in-store customers.

Retailer Benefits

Increase customer loyalty

Give customers more reasons to make you their first choice

More opportunities to showcase loyalty pricing and benefits

Drive an omnichannel customer experience

Offer easy access to loyalty card at POS

Surface digital load-to-card coupons

Buy It Again enabled with online and offline purchases

Grow in-store sales

Use your most flexible in-store marketing surface to drive upsells, cross-sells and frequency

Browse deals and clip coupons

Digital flyer distribution through the app

In-app placements

Smart shopping lists with aisle locations

Search and browse items with stock levels

Provide nutrition and dietary information

Gain a 360° customer understanding

Build a comprehensive view of the customer journey

Loyalty linkage data passback

Feature-level metrics

Understand both in-store decisions and pre-store intentions

More Customer Benefits

Help save money

Customers can browse all the deals at all of the stores they love

Discovery on deals tab and flyer

Budgeting with list totals

Help save time

Easier planning for faster shopping

List organized by aisle location

In-store stock availability

This is a carousel with 3 items. Use the move carousel buttons to navigate between items.

Latest news

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Frequently asked questions

How does In-Store mode make grocery shopping more efficient?

With the ability to create lists automatically sorted by item location and view stock levels, In-Store mode enables customers to plan their weekly shop ahead of time and efficiently shop their list in-store.

What is the value of an omnichannel experience?

Customers that choose In-Store Mode are those that prefer an omnichannel shopping experience. These omnichannel customers typically generate more lifetime value than single-channel shoppers.

How do customers access In-Store mode themselves?

The customers using In-Store mode will enter your virtual store on your Storefront app or the Instacart app and navigate through your retailer-branded experience to select “In-Store” mode in your app.

Does In-Store process transactions?

No, it does not, but it can be integrated with our Scan & Pay solution to do so.

What are the requirements to launch In-Store for my brand?

Basic launch requirements for In-Store mode include providing in-store item and sale pricing. Enhancements include your weekly flyer, full item assortment and item location.

Are there differences between the offering on the Instacart app versus Storefront Pro?

The main functionality of In-Store mode is the same for both solutions. The Storefront Pro version may offer you more customization options.

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Get ready to take your store into the future of shopping.