About This Blog

1,504 Articles since December 2012

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

Russmedia leverages storytelling to boost client’s digital advertising efforts

02 July 2024 By Sara Stiegelmair

Newsday puts journalists front and centre in campaign

01 July 2024 By Royston Wilson

Aftonbladet shares 3 lessons learned from its new AI hub

30 June 2024 By Martin Schori

Atlanta Journal-Constitution celebrates hip-hop’s 50th anniversary with first documentary from AJC Films

25 June 2024 By Jaime McMurtrie

The Straits Times invites young voters to Ask The Next President Anything

24 June 2024 By Jonathan Roberts

Top Viewed Ideas Blog Posts

Handelsblatt Media Group improves subscriber retention with new Web onboarding flow

23 June 2024 By Katharina Starke

El Comercio wages successful social media campaign to stop child marriage in Peru

20 June 2024 By Mayté Ciriaco Ruiz

SvD launches disruptive new product Kompakt in 8 months

17 June 2024 By Inanna Lallerstedt & Johan Silfversten Bergman

Hearst’s suite of self-service templates for journalists drives greater audience engagement

16 June 2024 By Tim O’Rourke

Fædrelandsvennen creates free subscription programme for students

11 June 2024 By Siri Andresen

Sydney Morning Herald raises its game with FIFA Women’s World Cup coverage

10 June 2024 By Sophia Phan

NWZ builds its audio offerings with Ukraine podcast Vdoma

09 June 2024 By Max Holscher

UalterAI helps Clarín readers consume more information in less time

09 June 2024 By Julian Gallo

SCMP provides data-based visual explanation of the Gaza-Israel conflict

02 June 2024 By Marcelo Duhalde

Bonnier News HPV campaign resulted in the highest vaccination rate in Sweden

02 June 2024 By Björn Kusa

The Quint creates a cheat sheet to identify AI-generated images

27 May 2024 By Aishwarya Varma & Abhishek Anand

La Nación reinvents its user experience to meet expectations of Gen Z

27 May 2024 By Felix Ramallo

Newsday’s social media team increased video views by 56% by changing its strategy

27 May 2024 By Gabriella Vukelic

Legit.ng media literacy project educates youth about fake news, trusted journalism

22 May 2024 By Oluwaseyi Catherine Tomosori

Tagesspiegel’s monthlong gun investigation came together in one scrolly

21 May 2024 By Helena Wittlich & Daniel Erk

Washington Post personalises journalism, drives engagement with Newsprint

20 May 2024 By Anjali Iyer

Hearst’s Producer-P tool promotes responsible use of AI

19 May 2024 By Tim O’Rourke

Philadelphia Inquirer looks to change perceptions with provocative “Unsubscribe” brand campaign

19 May 2024 By Evan S. Benn

Dagbladet Pluss dedicates entire magazine to speaking out against bullying

19 May 2024 By Therese Doksheim Skaug

Grupo El Comercio helps Coca-Cola surpass goals with modern-day Santa branding campaign

16 May 2024 By Miguel A. Ugaz Gaviño

Helsingin Sanomat smuggles information into Russia using a popular shooting game

26 April 2024 By Laura Hyvärinen

The Hindu connects people with food during its 10-month contest

22 April 2024 By Shafiqur Rahman

Press and Journal brand campaign engages readers while celebrating its 275 years

17 April 2024 By Carly Gilchrist

Gamification helped The Hindu improve subscription conversions

31 March 2024 By Jeevanand V S & Ankit Nama

Amar Ujala provides in-depth coverage of the Ram Temple

27 March 2024 By Vivek Kaushik

Hawke’s Bay Today uses the power of print to help its cyclone-hit readers

24 March 2024 By Chris Hyde

Newsday campaign to encourage localism is an advertising success

18 March 2024 By Nannette Fevola

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