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974 Articles since August 2013

The Conference Blog chronicles INMA conferences and seminars, in person and virtually.

Retention strategies from bundling to audiobooks are working at news companies

02 July 2024 By Michelle Palmer Jones, Mira Lazine, Paula Felps, Sarah Schmidt, Mary Jackmann, Ijeoma S. Nwatu

Strategic onboarding strategies engage news readers, reduce churn

01 July 2024 By Michelle Palmer Jones, Mira Lazine, Paula Felps, Sarah Schmidt, Mary Jackmann

Collecting reader data is a given these days, but what are news companies doing with it?

30 June 2024 By Michelle Palmer Jones, Mira Lazine, Paula Felps, Sarah Schmidt, Mary Jackmann

Track, Act, and Prevent approach reduces churn for media companies

19 June 2024 By Paula Felps

Journalism academics share recommended GenAI tools for newsrooms

06 June 2024 By Paula Felps

Top Viewed Conference Blog Posts

News media companies share AI revenue opportunities, ethical considerations

05 June 2024 By Yuki Liang & Michelle Palmer Jones

7 news companies detail how AI helps them better serve customers

04 June 2024 By Yuki Liang, Paula Felps, Michelle Palmer Jones, Sarah Schmidt

Media outlets use generative AI to improve workflows, efficiency

03 June 2024 By Ijeoma S. Nwatu, Yuki Liang, Paula Felps, Michelle Palmer Jones

El Tiempo brings in new revenue with help from audience data strategy

03 June 2024 By Mauricio Romero

Data journalism can improve storytelling, engage readers in election reporting

13 May 2024 By Paula Felps

Legit.ng, Tuko.co.ke share tech strategies for growing audience engagement

17 April 2024 By Paula Felps

News publishers share multimodal storytelling strategies

17 April 2024 By Michelle Palmer Jones

News publishers maximise ad monitisation with mobile strategies

15 April 2024 By Michelle Palmer Jones, Mira Lazine, Yuki Liang

NTM, Texas Tribune, Holland Media tout mobile Web success

02 April 2024 By Mira Lazine, Paula Felps, Yuki Liang

4 news publishers offer mobile product design lessons learned

31 March 2024 By Ijeoma S. Nwatu, Yuki Liang, Paula Felps, Michelle Palmer Jones

Clarín enhances content reading experience through AI innovation

27 March 2024 By Mauricio Romero

Dotdash Meredith targets ads without cookies, prioritises expert content

18 March 2024 By Dawn McMullan

Google, Piano, Zuora offer key subscription insights to news publishers

14 March 2024 By Dawn McMullan & Sarah Schmidt

Atlantic, Bloomberg, Guardian share subscription growth strategies

13 March 2024 By Dawn McMullan & Yuki Liang

Done the way readers want it, storytelling is a strong engagement tool

12 March 2024 By Dawn McMullan

WSJ builds a collaborative marketing model while Scientific American works toward brand relevance

11 March 2024 By Dawn McMullan & Yuki Liang

News media companies share their best practices for driving growth

10 March 2024 By Ijeoma S. Nwatu & Sarah Schmidt

News publishers connect to audiences through AI and understanding their needs

06 March 2024 By Yuki Liang

Bloomberg, Atlantic, Fortune share advice on navigating digital transformation

05 March 2024 By Yuki Liang

There is no subscriptions ceiling

04 March 2024 By Dawn McMullan

4 news publishers share how they prioritised a readers-first approach

04 March 2024 By Ijeoma S. Nwatu & Yuki Liang

Advance Local explains how AI and robots are shaping news coverage

03 March 2024 By Yuki Liang

Audience-first, bundling, collaboration are key in today’s media landscape

29 February 2024 By Yuki Liang

Ready your reader funnel for success in 2024 and beyond

29 February 2024 By Ijeoma S. Nwatu

AI can help news publishers personalise while scaling up

28 February 2024 By Sarah Schmidt

NYT, Axel Springer, Mediahuis share how brand guides subscription growth

28 February 2024 By Ijeoma S. Nwatu

Jagran New Media follows the data to develop new products, grow its audience

21 February 2024 By Paula Felps

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