Marketing

Executive Education

Amplify Your Persuasive Impact

Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Online

Sharpen Your Communication Skills

Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Online

Digital Transformation: Leading Organizational Change in the Age of AI

Lead and implement digital transformation initiatives empowered by a deeper understanding of the technologies, opportunities, and strategies you need to succeed.
In-Person
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Faculty in Marketing
PhD Studies in Marketing
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June 21, 2024
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Influencers Want Brands’ Sponsorship, But Not Their Rules

A look inside influencers’ endorsement deals shows the tension between authenticity and creative control.
Marketing
June 17, 2024
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Why Advertisers Pay More to Reach Viewers Who Watch Less

When targeting viewers on TV or online, some eyeballs are more valuable than others.
Marketing
May 17, 2024
Audio

Power, Culture, Persuasion, and The Self: Communication Insights from Stanford GSB Faculty

Marketing and organizational behavior professors share how their recent research applies to communication.
Career & Success
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May 01, 2024
Audio

Oh, the Humanity! How Relating to Robots May Change Us

If we want robots to be good for society, then we need to humanize them.
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March 20, 2024
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More Than a Feeling: The Keys to Making the Right Choice

If we want to make better decisions, then we need to think more like an artist.
Career & Success
March 20, 2024
Written

A Little Fun — and a Discount — Can Steer Kids to Healthier Foods

A first-of-its-kind study finds that children respond to pricing incentives when buying their own snacks.
Marketing
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March 07, 2024
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What People Really Think About Search Engine Ads. (You Might Be Surprised.)

Are search ads convenient or annoying? New data bolsters one side of this long-running debate.
Marketing
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December 07, 2023
Written

Yes “We” Can: Swapping Pronouns Can Make Messages More Persuasive

Replacing “you” with “we” can make a message less threatening — and less likely to be censored.
Culture & Society
December 06, 2023
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What Makes Some Words More Memorable Than Others?

Machine learning brings new firepower to help answer a persistent question.
Marketing
December 05, 2023
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8 of Our Favorite Videos of 2023

Watch and learn about currency, algorithms, and reputation management.
Career & Success
August 08, 2023
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To Make Influencers Seem More Authentic, Just Add #Friends

Instagram personalities see a boost in engagement when they post about their close relationships.
Marketing
July 26, 2023
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Class Takeaways — The Fundamentals of Effective Selling

Five lessons in five minutes: Professor Jim Lattin and Lecturer Barry Rhein on curiosity-based selling
Marketing
The Fundamentals of Effective Selling
July 06, 2023
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Indulging in a Guilty Pleasure? Don’t Put It on the Card.

Consumers reach for cash when they want to forget about purchases they may regret later.
Marketing
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June 29, 2023
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AI Can Coach You to Lose Weight. But a Human Touch Still Helps.

New research finds that AI-powered fitness coaching is more effective when users interact with real people.
Marketing
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May 17, 2023
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Is That Self-Driving Car a Boy or a Girl?

Gender-neutral tech might avoid stereotypes, but a new study finds that people feel less attached to it.
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April 04, 2023
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Pivot, Adapt, Grow: Building a Fashion Brand in Kenya

A “warrior for economic growth” describes how the fashion industry can boost African communities’ well-being.
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How Savvy Shoppers Undermined India’s Great Cash Swap

Consumers used retail transactions to keep an estimated $1.5 billion out of the country’s tax system.
Marketing
March 08, 2023
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Magic Words: Change What You Say to Inspire and Influence Others

In this episode, Jonah Berger, PhD ’07, shares the secret to persuading others and getting your ideas to catch on.
Marketing
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March 01, 2023
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Auto-Renew Snags New Subscribers — But It’s Not a Good Way to Keep Them

Companies seeking loyal consumers shouldn’t take advantage of their tendency to stick with unwanted subscriptions.
Marketing
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February 23, 2023
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Why We See Rescue Robots as Helpers, Not Heroes

How to design a robot that not only responds to disasters but inspires humans to help each other?
Innovation
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February 09, 2023
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How Obamacare Has Improved Farmworkers’ Health

A new study finds that the Affordable Care Act helps agricultural workers get better medical care — and avoid the ER.
Healthcare
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January 18, 2023
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Effective Recommendations Are Better Heard Than Seen

Delivering a message by voice — even an artificial one — can be more compelling than putting it in writing.
Marketing
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January 06, 2023
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Digital Marketplaces Have Incentives to Keep Sellers in the Dark

Online platforms that match consumers may strategically withhold information about supply and demand to maximize returns.
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Distilling Authenticity: Whiskey Drinkers Find Outsourcing Hard to Swallow

Brands of all kinds that want to appear authentic must show consumers a genuine investment in their craft.
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