Rhiannon Johnson's Reviews > Cultish: The Language of Fanaticism

I received a copy of this book from the publisher in exchange for an honest review.



I've been recommending this book to everyone. I learned so much and I keep thinking about it--even weeks after finishing it! Cults, cultish groups, religions, cliques, and communities of all types fascinate me. I always think to myself "why are they drawn to this leader, lifestyle, or way of thinking"? When most people think of cults the images that come to their minds are usually horrific (mass suicide in Jonestown, the fires and deaths in Waco, the Manson murders, etc.) and they tend to use the term "brainwashing" as an all encompassing way of stating a massive change in someone's way of thinking. Charismatic leaders have used a variety of techniques to exploit people's desire for community and inclusion for millennia, the most powerful of which is language.

Before you think "I wouldn't fall for that" ask yourself about the language used in all of the groups you are a part of in your daily life. Mantras, jargon, acronyms, and group specific phrases, "all inspires a sense of intrigue, so potential recruits will want to know more; then, once they’re in, it creates camaraderie, such that they start to look down on people who aren’t privy to this exclusive code." Some psychologists call this "loaded language" and it is present far beyond the groups that many would be quick to label as a cult.

Author Amanda Montell shows how cultish language is present in many common groups in our current society, from SoulCycle and CrossFit to the self-proclaimed Instagram gurus and #bossbabes in multilevel marketing groups (MLMs.) This book really got me thinking about all the ways language can form a community and how any community can quickly become a cult.

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