Britain’s kings of sourdough
The rapid rise of a firm that makes bread very slowly
![Man inspecting sourdough](https://cdn.statically.io/img/www.economist.com/cdn-cgi/image/width=1424,quality=80,format=auto/content-assets/images/20240330_BRP004.jpg)
In an industrial estate near Leicester, Geary’s Bakeries turns water, salt and Canadian flour into sourdough bread. The dough ferments slowly in a special room, which, for those familiar with the end product, smells like a thousand breakfasts. Baked loaves of various kinds zip along a conveyor belt, where they are classified by automatic cameras and sent one way or another. The bags into which the sliced bread will be packed are opened with little puffs of air. A food associated with finicky artisans has been industrialised.
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This article appeared in the Britain section of the print edition under the headline “Industrial artisan”
Britain March 30th 2024
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